June 2013
Posted on June 19, 2013 in Dentists, Website Design
Invisalign® specialists Dr. Wayne Hickory and Dr. Sandra Selnick introduce their new dental website that focuses on advanced orthodontic care in the form of clear braces.
Washington, DC – Invisalign® specialists Drs. Wayne Hickory and Sandra Selnick recently launched their new orthodontic website focusing specifically on the world of Invisalign®. At the new site, visitors are provided with a dynamic design filled with detailed information on the clear teeth aligners. The Washington DC orthodontists are proud to offer such a thorough and educational resource to better address their patients’ Invisalign® questions and concerns.
As the largest providers of Invisalign® in the world, Drs. Hickory and Selnick have extensive knowledge on the system and want to make it easily available to patients. The new website acts as a supplement to both doctors’ practice websites, providing an extensive source of Invisalign® information. With the organized drop-down menus, patients are able to easily navigate from page to page, finding the answers to their questions, regardless of the screen size of the device they use to access the site.
Along with the easy-to-use design, Drs. Hickory and Selnick are pleased to offer patients several convenient options through the website. If people want to schedule a consultation, they can find all five practice locations available on the site along with directions to each. For those who have questions about Invisalign®, Drs. Hickory and Selnick extend their services in the form of a free mini-consultation online. Through this two-way communication, people are able to upload pictures of their teeth, ask questions and receive answers from a doctor explaining their candidacy for the alignment system.
Overall, the site proves to be a thorough and dynamic resource for online research. Drs. Hickory and Selnick created the comprehensive new site with the help of San Diego dental website design team Rosemont Media. Since the internet is one of the first places people go to research a treatment such as Invisalign®, Drs. Hickory and Selnick say they believe the attractive design, detailed information and optimized content will lead inquiring minds to find answers on their new website.
About Wayne B. Hickory, DMD, MDS
Dr. Wayne Hickory has spent over 20 years in orthodontic private practice, and he continues to educate others in the U.S. and abroad. Earning his Doctorate of Dental Medicine at the University of Connecticut School of Dental Medicine, Dr. Hickory then completed a postdoctoral orthodontics program in addition to receiving his Masters of Dental Science. He was one of the first orthodontists to use Invisalign® in the U.S., providing years of expertise on the technology. Dr. Hickory is available for interview upon request.
About Sandra E. Selnick, DDS, MS
Dr. Sandra Selnick earned her Doctor of Dental Surgery from the University of Maryland and graduated with special honors. Following her DDS, Dr. Selnick was a general practice resident at the Veterans Medical Center in Baltimore and earned her postdoctoral certification in orthodontics while simultaneously receiving a master’s degree in oral biology. During her orthodontic training program, Dr. Hickory was a faculty member at the University of Maryland and overlooked Dr. Selnick’s work. Dr. Selnick is available for interview upon request.
Posted on June 18, 2013 in Search Engine Marketing
The world of web development was rocked by Google’s announcement earlier this year promoting responsive web design. Wasting no time at all, our “search leader” has spoken yet again, only this time about mobile search. In a blog post last week titled, “Changes in rankings of smartphone search results”, Google’s Yoshikiyo Kato and Piere Far announced impending changes in their search algorithm for mobile searches. So what does this mean? Let’s just say, the news is not good for sites with poor mobile SEO.
Part of the Process to Improve Mobile Search
This announcement falls in line with Google’s plan to improve mobile search. After giving the not-so-subtle hint to move to responsive sites, Google is following up with motivation to redesign your site for mobile searches:
“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.”
We, as a group that uses our phones to search Google, can rejoice. However, as owners of websites, we have some work to do. When the changes are rolled out, webmasters and business owners alike will likely see their sites drop in rankings if they haven’t optimized for mobile searches.
An Example of Poor Mobile SEO
“What is poor mobile SEO?” you may wonder. There are many examples of poor mobile SEO, and we even pointed out a common mobile SEO mistake in a previous blog post: When you search for “porsche 911 turbo” in Google, Porsche’s mobile site incorrectly appears on the desktop search (see image below). Note: since the publication of the blog post, Porsche fixed the error and now the desktop site shows up first in the search results.
Mobile fail.
This is called a faulty redirect, and according to Google, it makes for a poor search experience. According to the authors, “These faulty redirects frustrate users whether they’re looking for a webpage, video, or something else, and our ranking changes will affect many types of searches.” Bottom line, Google wants anyone who uses their search engine to find exactly what they are looking for.
Be Proactive Instead of Punished
The good news is that a more mobile-ready search will be better for users. Google says mobile-optimized sites will “improve the mobile web, make your users happy, and allow searchers to experience and experience your content fully.” However, Google doesn’t say when the changes would be coming. So in the meantime, take a couple minutes to learn more about responsive design, then contact us so your Rosemont Media consultant can walk you through your mobile options. By proactively adjusting for mobile search, your site will weather this next change in Google’s search algorithms.
Posted on June 13, 2013 in Dentists, Surgeons
Email marketing is one of the best tools you can utilize to market your practice. It is a direct means to reach an audience that has opted to receive more information. Marketing messages sent to an inbox get a much better ROI than banner ads blanketing the internet. When it comes to email marketing, your goal is simple: You want to use your email list to bring you more business.
But are you doing email marketing the right way?
The Wrong Way
When it comes to email content, readers will unsubscribe from frequent emails that don’t apply to them. Your patients are not all interested in the same information. Patients who had laser hair removal might not be interested in anti-aging procedures. Likewise, patients who have already had a rhinoplasty will be confused by emails advertising a special on rhinoplasties for the month of March.
So how do you reach the right customer with your message?
The Right Way
Instead of non-targeted email blasts, try an effective strategy commonly used by email marketers: segmentation. Segmentation is the practice of organizing your total email list into more specific lists based on certain categories that you create. By breaking up your list of patients into segments, you can improve the results of your email marketing. Instead of telling all of your patients information about your practice, share relevant information with select groups.
Segmentation Will Improve Your Email Results
Segmenting can bring many benefits to your practice. According to the Lyris Annual Email Optimizer Report, 39% of marketers who segmented email campaigns saw increased open rates, 34% felt the emails were more relevant, and 28% experienced greater revenues. You can see the full results in the image below.
Adopt Segmentation as Your Email Strategy
By segmenting your email list, you will be sending patients emails that are more likely to appeal to them. You will be adding value to their inbox and representing your practice in a more positive way. This will likely result in better open rates, higher clicks, and lower unsubscribe rates. Caveat: Segmenting still needs great email content in order to get the best results. Start thinking of the best way to segment your email list and try it on your next email campaign!
Posted on June 6, 2013 in Mobile Marketing
Email Appearance Crucial to Brand Perception
Have you ever opened an email on your phone and found it didn’t fit your screen? Was that a positive brand experience? Don’t worry, you aren’t the only one not impressed. According to a BlueHornet survey, 75% of those surveyed say a poorly designed email negatively affects their perception of a brand. Creating a visually-appealing email with easy-to-read formatting is crucial to converting opens into clicks.
Email Accessed From Different Platforms and Devices
Email is a powerful conversion tool, but also a complicated medium. There are many options when using email, and it can be challenging to design emails for varying devices and platforms. People access email from mobile phones and tablets; they read email from a desktop using Outlook or Apple Mail; and they also use web-based email platforms like Gmail and Yahoo!. Additionally, many people use a combination of all these devices and platforms to read email.
Mobile Email Usage Increasing
Out of every device, open rates on mobile devices are skyrocketing. Currently, 43% of all emails are opened on phones, and this is only going to increase. It is projected that by 2017, 78% of U.S. email users will access their emails via mobile device.
So the question is, how do you maintain your brand’s integrity when users are accessing emails from every device, especially mobile phones?
Enter Responsive Email
Like responsive web design, responsive email resizes the layout according to the screen size from which it is accessed. This eliminates the need for pinching, zooming, and manually resizing the email just to read the content. It allows for simple user experience that enables the reader to easily follow the calls to action.
According to ExactTarget, companies who implemented responsive design saw improved analytics.
- Career Builder saw a 15-17% increase in open rates and a 21-24% increase in click-through rates
- Rewards Network saw an increased CTR of over 25%
- Deckers: 10% increase in CTR, 9% increase in mobile opens
Make Your Email Responsive Today
If you think your email design could use a new layout to capture the growing number of mobile opens, contact us. Our consultants and designers will create a customized responsive email template to carry your brand message across all devices.
Posted on June 6, 2013 in Dentists, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Website Design
New user-friendly website allows Dr. Michael Fulbright’s patients to get information easily, make appointments, and stay connected with their dentist.
Redondo Beach, CA — Michael Fulbright, D.D.S., a Los Angeles cosmetic dentist, recently announced the launch of a new responsive website for his dental practice, which also serves Torrance, Hermosa Beach, and surrounding areas. The new responsive design makes it easy for his current and potential patients to learn more about the wide range of cosmetic, restorative, and general dentistry treatments offered at his practice. The streamlined, user-friendly layout of the site allows easy navigation, no matter what type of device the patient is using to view it, a convenience Dr. Fulbright says is essential for many patients today. The website also helps to boost patient education, providing information about a variety of conditions, encouraging patients to be knowledgeable about treatment options, as well as preventative care.
At his practice, the South Bay dentist says he uses the latest technology in order to provide his patients with the highest level of patient care and ensure the best possible results. According to Dr. Fulbright, the advanced equipment helps to make regular dental appointments faster and easier, and dental surgeries can now be performed with less discomfort and shorter recovery times.
The new responsive website features an overview of the state-of-the-art equipment used at the Redondo Beach cosmetic dentistry practice, as well as:
- Information about the doctors and staff
- Fulbright Smiles, featuring a “Before” and “After” smile gallery
- Sleep Apnea information
- Printable forms for new patients
- One-touch calling option when viewed on a smartphone
In order to create the new easy-to-use, yet educational website, Dr. Fulbright explains that he chose to partner with Rosemont Media, a San Diego-based dental website design firm. “Many patients are conducting research on their mobile devices in order to find a new dentist, or to find out more about a dental condition they may be experiencing, so it was important for us to have an informative website that is easy to view on any screen,” he says.
About Michael Fulbright, D.D.S.
Dr. Michael Fulbright earned his Doctorate in Dental Surgery from the School of Dentistry at the University of Southern California (USC). After earning his D.D.S., Dr. Fulbright continued his education in dentistry through post-graduate training at UCLA in the Advanced Aesthetic Continuum, as well as the prestigious Pacific Implant Institute. Now at his own practice, he continues to keep his skills and expertise current through participating in continued dental education annually. He is a member of the American Dental Association, West Los Angeles Dental Society, American Academy of Cosmetic Dentistry, and a number of other accredited professional boards. He is available for interview upon request.
Posted on May 30, 2013 in Dentists, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Website Design
Austin Dental Spa’s new responsive website helps their patients stay informed and connected wherever they are.
Austin, TX — Dr. Mark Sweeney, a renowned cosmetic dentist in Austin, recently announced the launch of a new responsive website for his practice, Austin Dental Spa. The new site utilizes responsive technology, which means that Dr. Sweeney’s current and potential patients will be able to view the website clearly, no matter what size screen they are viewing it on. The website automatically adjusts its layout to maintain a clean and organized experience on smartphones, tablets, and computers. According to Dr. Sweeney, an update to their website was needed so his patients could get necessary information quickly and easily from any location. “Our patients love using smartphones and tablets, so we wanted to give them a website that would be simple to use on their mobile devices,” he says.
The website features several videos that serve as educational and informational tools for people considering treatment from Austin Dental Spa. There is also an introductory video on the main page, featuring feedback from several of Dr. Sweeney’s current patients. The site highlights a wealth of useful information, such as:
- Technology and equipment used in the office
- Details of procedures offered
- New patient forms
- Virtual tour of the office
- Smile gallery, featuring photos of patients who have had a smile makeover involving procedures such as teeth whitening or porcelain dental veneers.
Dr. Sweeney also says that he and his staff at Austin Dental Spa enjoy staying in touch with their patients. In order to stay connected, patients can find links to the Austin cosmetic dentistry practice’s Facebook page and YouTube channel on the new website. For added convenience, the design of the website has also been optimized to allow one-touch calling for patients viewing the site on their smartphone.
In order to create the new and improved design for his practice’s website, Dr. Sweeney chose to collaborate with San Diego-based dental website design firm, Rosemont Media. “I wanted to make it easy for my patients to learn more about the procedures and technology offered here. When patients know what to expect, they can overcome fears they may have had, and be able to get a healthy, beautiful smile.”
About Mark Sweeney, DDS
Dr. Mark Sweeney has been providing cosmetic dentistry procedures to his patients since 1979. Since then, he has become a leader in the industry, nationally recognized for his mastery of smile makeovers. He is a member of many prestigious organizations, including the American Dental Association, American Academy of Cosmetic Dentistry, Academy of General Dentistry, and the Texas Dental Association. He is also the founding member of the Texas Academy of Cosmetic Dentistry. Dr. Sweeney is available for interview upon request.
Posted on May 23, 2013 in Search Engine Marketing
You have heard about responsive web design by now, but do you actually know what it is? Or what problem it was designed to solve?
We have compiled the most helpful articles about responsive design in one spot for you. And not just from Rosemont Media’s blog, but also from some of the heavy hitters around the Internet who also love responsive web design.
The most valuable responsive articles from the Rosemont blog
1. Responsive Design vs Mobile Apps and Mobile Sites – So you want a practice app? Don’t do it! Here is why responsive design is the best mobile solution for your practice.
2. Responsive Design is Here to Stay – The benefits of responsive design for your website and Google’s responsive endorsement.
3. Mobile Websites are Crucial to Mobile Searches – Think the mobile search experience doesn’t matter for your site? Learn consumer expectations of mobile web browsing and stats on the increase in mobile use on our clients’ sites.
The best responsive resources from around the web
4. Google’s Responsive Resources – Learn about responsive sites and test your site’s mobile loading speed.
5. Why 2013 is the Year of Responsive Web Design – The benefits to users and publishers, according to tech news site Mashable.
6. Could Mobile Responsive SEO Website Design Hurt Your SEO? – One of the big questions about responsive design answered, from the writers at Copyblogger.
Share the Wealth
Read and bookmark to these to become knowledgeable about responsive sites. Isn’t that Google mobile site speed tool interesting? And share the articles too! Pass these along to your practice managers and marketing team and discuss how a responsive site could increase your business. Contact us if you have any questions about making your site responsive.
Posted on May 17, 2013 in RM New's & Keith's Corner
Happy Friday!
Keith’s Corner Question of the Week is:
What is this? Hint: it is in the same hotel as the ICOI tradeshow where our dental team is exhibiting!
Let us know what it is on our Facebook page!
Posted on May 16, 2013 in Dentists, Website Design
Dr. Daniel Lauer has upgraded his Palm Beach practice’s website to a new, responsive format for a fresh look and easy navigation.
Palm Beach Gardens, FL – Dr. Daniel Lauer, a Palm Beach periodontist, recently launched a website redesign for Precision Periodontics & Implant Dentistry, allowing patients easy access to practice and procedural information. The attractive layout holds a collection of improvements that Dr. Lauer says will make navigation and research much simpler regardless of the type of device used to access the site.
The new dental site includes the following features designed to make each patient’s visit more user-friendly and informative:
- Mobile-friendly design
- Clear menu navigation
- Patient testimonials and results
- Latest practice and industry news
The most advanced part of the periodontal and implant dentistry practice’s site is the use of responsive design. As more people utilize mobile internet technology, Dr. Lauer recognizes the importance of adapting by making websites more mobile user-friendly. He believes his new site will make the research process for procedures much more enjoyable, as it will automatically scale down to fit any screen size, whether a patient is using their smartphone, a tablet, or a PC.
Another aspect of the design that improves navigation is the new menu organization. Dr. Lauer highlights every section a patient may be interested in by using straightforward menus and submenus to highlight valuable practice information. Included in the main menu is a page for patient testimonials and another for the smile gallery. Dr. Lauer describes this addition as a resource for potential patients to learn about others’ experiences and what they themselves can expect from his practice.
Patients can also learn about current industry trends and methods on Dr. Lauer’s new blog. The purpose of which is to detail the latest in periodontal news, including what is new with his Palm Beach dentistry practice. By doing so, Dr. Lauer is able to better connect with his patients and provide valuable tips and updates on the industry.
Precision Periodontics & Implant Dentistry’s new website was developed by Rosemont Media, a San Diego-based dental website design firm. Dr. Lauer is proud to offer patients easier access to medical information through his improved site. He explains how the flexible design and up-to-date information will offer a better understanding of what his practice offers as well as what patients can expect in their procedures.
About Daniel S. Lauer, DMD
Dr. Daniel Lauer is a board-certified periodontist and dental implantologist. He graduated with honors from the University of Florida – College of Dentistry and was a resident at New York University for periodontics and implantology. Dr. Lauer is currently a member of distinguished dental organizations such as the American Board of Periodontology, American Academy of Periodontology, Academy of Osseointegration and more. He and his team of dental professionals strive to offer a superior periodontal service while utilizing the most up-to-date techniques and equipment. Dr. Lauer is available for interview upon request.
Posted on May 15, 2013 in Search Engine Marketing
Vegas is on our minds as Rosemont Media gears up for two upcoming tradeshows in Sin City. As a quick warm up to hanging out in casinos, we wanted to warn you about reckless gambling. We aren’t talking about gambling your money, but about gambling with your practice marketing. We take pride in educating the elective healthcare community about digital marketing, and we have seen recurring issues throughout the years. Here, we summarize the biggest gambles we have seen doctors lose out on. We want you to keep that money in your pocket and stay on top of the ever-shifting world of search engine optimization (SEO).
1. Not having a mobile strategy
Pull up your practice website on your phone, how does it look? Is it optimized for mobile searches with an easy click to call button and directions?
Your mobile strategy should hinge on a mobile optimized, fast loading website geared to local searches as more people are going to be searching for surgeons in their area. As we wrote about last week, there are a number of mobile solutions but many are outdated or irrelevant. Read our article to find out why we choose responsive design over other mobile options. Ignoring the mobile revolution will affect your practice. By not having a mobile strategy, you are missing out on business that could be going to better-prepared competitors.
2. Betting on false promises from SEO companies
Our clients are bombarded with SEO companies offering unsolicited and often incorrect assessments of their SEO. They make promises that are difficult to substantiate after claiming your site graded a “53/100” from a secret algorithm. Or, they make claims about your site’s placement on search results without doing any research, for example “you’re not on page one!” when in reality, you are. Many of these companies do not follow best practices for SEO, and are trying to find doctors who fall for their alarmist SEO sales spin approach.
Make sure to educate yourself on how to find the right SEO company and fully vet a few, not just the latest company to email you. Ask around for referrals of companies your colleagues use and question the emails that come into your inbox. When it comes to price, you get what you pay for, and you can end up paying more in the long run by having to do damage control on an unethical SEO company. Do it right from the beginning and your site’s SEO will benefit.
3. Ignoring the content on your site
The content on your site is crucial to your SEO. Search engines crawl your content to make sure it is relevant to searches. But what if you found great content on another site and added it to your site for your content? Google would think that’s relevant to searches, right? Wrong, Google has a strict duplicate content policy meant to eliminate shady sites and improve the quality of search results. That means all sites have to have unique content. Beware website companies that provide content for you. Ask who writes it, or where the content comes from.
Tip: if you would like to see if your content is duplicate, copy a few sentences and paste them into Google’s search bar. If the search results come up with the same content, your site has duplicate content that is hurting your SEO. Best practices are to write your own content or work with companies that will create unique content for your site.
Educate Yourself to Hit the Jackpot
These are the biggest problems facing our clients, and hopefully ones your practice can avoid. Embracing the mobile revolution will allow you to reach your patients and expand your brand on any device. When it comes to SEO, there is never going to be a quick and easy way to be number one on Google. But there are companies dedicated to getting you there by following Google’s rules. As you become more educated about mobile solutions and SEO, you will avoid betting it all on canned content and black hat tactics. Placing your money on educated decisions will set your practice up to meet its marketing goals. And that is a wager we are willing to make.
