Rosemont Media

Washington, DC LASIK Center Holds Successful On-Line Video Sharing Contest

admin — Thu, 13 Nov 2008 00:13:39 +0000

Eye Doctors of Washington, a Washington DC LASIK and vision care facility has gone viral, and it is seeing amazing results. EDOW and Rosemont Media, a LASIK website design firm based in San Diego, worked together to create an on-line video sharing contest for patients considering laser vision correction. “Destroy Your Glasses” invited anyone interested to come up with the most creative way of destroying their eyeglasses and put it on video. Each person who submitted a video for the contest was awarded a $1000 discount on LASIK procedures, and the grand-prize winner received a full LASIK treatment completely free of charge.
As the worlds of entertainment and politics embrace viral marketing campaigns, Eye Doctors of Washington is proving that other consumer industries can also benefit. On-line video sharing is a great new way of coming up with new marketing strategies to entice potential customers to your practice. The “Destroy Your Glasses” contest also served to bring more visitors to Eye Doctors of Washington’s new website, www.edow.com.
Viral campaigns can breathe 21st century life into your networking and referral abilities. In the realm of the internet, the future is video!

Credit Card Scam Targets Google Adwords Advertisers

admin — Fri, 07 Nov 2008 18:44:49 +0000

Credit Card Scam Targets Google Adwords Advertisers
If you get a certain email from Google, be very careful - do not click on the link!!!
The subject line of the email reads: “Please Update Your Billing Information” and it looks like it came directly from Google.
Here is the actual text from the mail:
Dear Advertiser,

Our attempt to charge your credit card for your
outstanding Google AdWords account balance was declined.
Your account is still open. However, your ads have been suspended. Once
we are able to charge your card and receive payment for your account
balance, we will re-activate your ads.

Please update your billing information, even if you plan to use the
same credit card. This will trigger our billing system to try charging
your card again. You do not need to contact us to reactivate your
account.

To update your primary payment information, please follow these steps:

1. Log in to your account at http://adwords.google.com/select.
2. Enter your primary payment information.
3. Click ‘Update’ when you have finished.

———————————————————————————-
This message was sent from a notification-only email address that does
not accept incoming email. Please do not reply to this message. If you
have any questions, please visit the Google AdWords Help Centre
——————————————————————————

Thank you for advertising with Google AdWords. We look forward to
providing you with the most effective advertising available.
It almost fooled me until I went into my client’s adwords account and found that their ads were running fine. What prompted me to look into this is the fact that it was sent to several of our clients’ general website email accounts (info@ for example). I knew that our clients’ email should have no association with the adwords account since I am the administrator of those accounts. So I assume that the scam artist targeted people with ads on Google and sent this to a combination of website email addresses. The Internet provides a lot of great cutting edge technology but it can also be a dangerous place as well.
When in doubt, check it out.
If you have any questions regarding this post please contact Keith Humes CEO of Rosemont Media.

4 Tips For Managing Your Reputation on Social Media Sites

admin — Fri, 31 Oct 2008 20:32:06 +0000

My dinner out at a local sushi bar this week serves as an unlikely inspiration for this post on social media. I suppose that’s because sushi dinners and social media don’t really have anything to do with each other. Well, so I thought before my outing. I was enjoying my spot at the sushi bar conversing with friends and paid a compliment to my chef after tasting one of his unique roll creations. Rather than thank me for the compliment, he enthusiastically responded, “Go to Yelp and write a review for me!” Being in the search engine marketing industry I obviously took interest in his comment and began to think more about the role social media plays in marketing of a small business. In the simplest form, social media can best be described as the modern day word of mouth. As my sushi chef understands, being positioned on social media sites can mean the difference in a customer selecting his restaurant over another. Of course one has the right to post negative feedback should they so desire which is the downside of the social media platform.
Many of the physicians that I speak with about social media networking are concerned with the potential to have harmful results driven by negative comments from users. Because of this fear, they typically opt to not venture into the social media world. I figured it would be helpful for our readers to provide some valuable tips for managing your reputation on social media sites.

Don’t Get Upset and Lose Your Cool. I can’t stress this enough. Lashing back to a negative comment is a natural response in the heat of anger. When rejected, it’s normal to feel hurt, anger, sadness, and even rage. Take the high road, and take a deep breath. Going tit for tat with a dissatisfied customer can quickly spiral out of control. Remind yourself that this is part of the “game” and encourage your happy patients to post reviews.
Be Preemptive. If you take a good Samaritan role in your social media communities by offering advice while looking for nothing in return, chances are users won’t have anything negative to say at all. Consider the Real Self platform. Physicians respond to questions posed by community members. The doctors that choose to participate position themselves as the authority on a topic. This increases the likelihood that users will perceive them as “good” doctors and won’t have anything bad to say.
Address Them. Remember that you can’t please everyone all the time, but you can hear them out. Let them vent; maybe you will identify issues with your business process that can be improved or corrected. Respond genuinely and your “upset customer” is likely to have respect for you.
Monitor. This is another important point. Don’t forget to monitor your profiles! What you don’t know can hurt you so make sure that you check up on user reviews on a regular basis.

What Medical Practices Should Say on Their “About US” page

admin — Fri, 31 Oct 2008 20:08:05 +0000

For many medical practices, their website is a key component of the outreach and marketing strategies relied upon to attract patients. Frequently, practices with a strong word- of- mouth referral base use the website as a reference point for new patients to validate what has been passed along by family and friends. In other cases, a practice will attract new patients through outreach marketing strategies like radio and print and funnel those “leads” to the website. In either scenario, the website will make the first impression which is why I cannot stress enough the importance of ensuring that it’s an accurate reflection of the practice.
But having a site that simply looks good is not enough. The content needs to appeal to your audience too. And not just procedural information, but also information about you and your staff. For a person considering a cosmetic enhancement procedure, the way you present yourself can make the difference as to whether he or she contacts you over other practices in town.
With this in mind, here are 5 tips for what to say on your “About Us” page.

1. Establish Credibility

You can do this in a number of ways - from photos of yourself, your staff and your office to logos from your society memberships, involvement in local organizations, and even mentions in the news. Letting prospective patients know something about the who, what, where, when, and why of your practice can make them feel comfortable enough to come see you.

2. Be Approachable

If you focus too much on yourself and you do not speak to your audience, you may come across as self- absorbed and turn people off. Patients want to know that their doctor has the proper credentials and certifications - but they also need to know that they will be welcomed and well-taken care of. Invite people to call your office and provide them with the name of the patient care coordinator. Knowing who to ask for and seeing the person on the other end of the phone can make that initial call a lot less scary.

3. Describe The Environment

What do your patients find when they step into the waiting room at your office? Is it elegant, modern, cozy, intimate? You go to great lengths to make your office environment look inviting. Your about us page should have the same feel.

4. Don’t Be Afraid to Include Personal Information

Telling about your hobbies and interests can help establish a connection with patients and may separate you from other doctors. For example, maybe you are a sculptor or photographer in your spare time. Including details like this lets people know about characteristics you possess that may make you a better choice for them.

5. Consider “Findability”

Don’t forget about the search engine optimization aspect of your About Us page. Letting people know where you are located, the procedures you offer, when you are open, and what you are near will help you be found in local searches!

What’s the Big Deal About Website Duplicate Content on Google?

admin — Fri, 31 Oct 2008 17:07:57 +0000

Duplicate Content. What’s the big deal? This is a common question from many people who are in the midst of building a website. It seems so much easier to use the content that has been provided from a major organization. “I don’t have time to re-write it” is a common mantra. When you are planning for your new website, there is fundamental element to keep in mind: Build your website for your patients first and the search engines second.

Question: Why do my patients care if I use someone else’s content?
Answer:
Remember that your website is often the first thing that people look to when deciding which doctor to choose. Hence, you want to leave them with a lasting impression. Your content should be written to represent you - and your tone should reflect that. How will your patients be able to differentiate you from your competitors if you are all using the same content? Use your website as an opportunity to educate your potential patients and to explain what sets you apart from the rest.

Question: Why does Google care if I use someone else’s content?
Answer:
Google is the most widely used search engine because it consistently presents people with relevant information when a search query is performed. If someone stumbles across the exact same information six times over, this will result in a poor user-experience which leads to people using other search engines. Google requires unique custom content that is relevant to specific inquiries so that the user will have several options to choose from. Make sure that Google recognizes your content as credible and unique.

Ultimately, you want your website visitors to hear your own distinct voice. Remember, it’s not just content, it’s conversation!

5 Survival Tips for Marketing Your Plastic Surgery Practice on the Internet in a Down Economy

admin — Fri, 31 Oct 2008 03:05:13 +0000

Evaluate your Directory Listings: Remember that search engines change up search results frequently so just because a directory was on the front page when you signed up does not mean it will be there forever. Many directories offer monthly contracts so don’t just “set and forget” your listing. Take time to evaluate your return and modify your strategy accordingly.

Spruce Up Your Website: With surgery numbers down, you are competing more fiercely than ever for a smaller pool of patients. How does your site compare to your competition? Small details like updated before and after photos can make a big difference.

Offer Coupons: By this I mean, offer good coupons that a patient would actually use. Ask yourself if you would want the offer. Incentivize your buyers to take action!

Consider New Advertising Opportunities: Directory services come and go often and you may be surprised at the number of low cost solutions with good search engine ranking. Remember, “The man who stops advertising to save money is like the man who stops the clock to save time”

Don’t Ignore Existing Patients: Consider ways to stay in front of your patients who have already had a procedure(s) with you. You might develop an email marketing campaign centered around special “patient” pricing on a new service or perhaps host a “Patient Appreciation” seminar to discuss other treatment options they may be interested in.

Nevada Female Plastic Surgeon Gives some Cosmetic Enhancement to her Website

admin — Wed, 29 Oct 2008 02:55:46 +0000

The website of Dr. Tiffany McCormack is showing it’s new face, and it is a beautiful one! plasticsurgeryrenotahoe.com is the latest to be unveiled by Rosemont Media, a plastic surgery website design firm based in San Diego, California. Dr. McCormack offers a comprehensive array of procedures, such as breast augmentation, Mommy Makeover, and after weight loss surgery at her Reno, Nevada-area practice. This fascinating new website is constructed to reflect Dr. McCormack’s philosophy: a patient-centric practice designed to provide a compassionate, effective, personalized experience for each individual. With video features, blogs, and detailed information for prospective patients, Dr. Tiffany McCormack’s new website is cutting-edge and state-of-the-art. Ladies and gentlemen, welcome to plasticsurgeryrenotahoe.com!

Northern New Jersey Cosmetic Dentistry Practice Launches New Website

admin — Tue, 28 Oct 2008 19:25:15 +0000

Making over smiles for the last 30 years, Dr. Harry J. Harcsztark has taken his practice to a new level by giving his website a makeover too! Thesmilecenter.net is a comprehensive website created and developed by Dr. Harcsztark’s cosmetic and general dentistry team in Northern New Jersey and Rosemont Media in San Diego, California. This state-of-the-art website offers prospective patients clear and concise descriptions of procedures, helpful before-and-after photos, and detailed information on the practice and its staff. Structured to be user-friendly and inviting, we are proud to unveil thesmilecenter.net!

Are Plastic Surgery Patients Really Going To YouTube?

admin — Wed, 01 Oct 2008 02:42:36 +0000

If you are marketing your practice on the Internet, chances are you have been approached about adding a video element to your strategy. However, many doctors that come to me for advice are still unsure as to whether video is just a fad or a viable way to increase their leads. Sound like you? Then keep reading.

The Common Questions:

How can I measure the benefits? (i.e. Video productions are not cheap; is the investment worth the return?)

Are people really going to YouTube to watch plastic surgery videos?

The Answers:

Question 1: In order to measure the effectiveness of video on your website, we must focus on two distinct areas: Website Statistics and Website Conversion. The key to tracking any web promotions strategy is a reliable and accurate website statistics program. In addition, you must be diligent about analyzing the data gathered so that you can make adjustments to your web marketing strategy over time. I would recommend installing Google analytics, which is a free third party application that offers very robust reporting. Once you have a tracking program installed, you will be able to benchmark your site visitors average time duration. Make note of this data point before you add video and watch to see if that time increases after the addition of video to your site.The second area of focus is your overall website visitor to lead conversion. This can be established by measuring the total amount of unique visitors divided by the total amount of phone calls and emails (leads) generated in a month’s time. If you are not measuring phone calls from your website then just establish your email conversion level. Again benchmark your conversion level before adding video and then calculate the results after adding video. Obviously the quality of video plays an important role, but I have yet to come across a site that did not have more visitors and more leads after adding video.

Question 2: Perhaps you are skeptical about the demographic of users on YouTube. You are probably thinking that people are not really going to YouTube to watch plastic surgery videos. In your mind they go there to watch hamsters water ski or Mentos being dropped into Pepsi. That is certainly a valid point and for discussion sake let’s say it is true. The reality is that Google is bringing the video results to you so that you do not have to be on YouTube to find a video. Let me demonstrate by showing below a Google search for “Breast Augmentation Charlotte”. In this example, Google has displayed a video result on the front page of the “regular” web results section. So even if users are not going to YouTube to watch plastic surgery videos, they are certainly searching online for plastic surgery information.

In closing, the bottom line is that integrating video into your online marketing plan allows you to stay diversified in a highly competitive market place. The Internet is evolving at an exponential rate and everyday it expands and becomes a larger place. Your marketing efforts need to adapt with the times.

Effectively Marketing your Dental Practice with Internet Video - Part 2: Video Players

admin — Mon, 29 Sep 2008 17:19:26 +0000

In addition to having great video content, how your message is being delivered via the web is very important. The biggest breakthrough with online video came with the advent of flash video players. Flash players have become the standard due to the fact that most computers come have flash installed. Flash files gives the ability to compress high resolution images down to a much smaller file size enabling quicker down loads and because flash is already installed on 99% of computers there is no need to download a player. The success of YouTube has come as a result of flash videos, their breakthrough technology converts any video file into a flash file so all can see and further more organizes the videos in a search engine format so consumers can easily find what videos they are looking for.

If you are considering enhancing your website with video the choice is pretty clear, make sure you utilize a flash video player to create the best user experience. You have a couple of options when it comes to flash players.

•   The 1st option is free take your video submit it to YouTube and will it convert it into a flash file with a player. It will also give you an embed code you can give to your web designer to install on your site. The downside is you do not own it and it streams from YouTube so consumers may get enticed to watch additional videos of potential competitors.
•   Have a web company that specializes in video convert you video into a flash file and embed a flash player on your site. This is typically a onetime fee which is great, however, the quality is not going to be as good as streaming video.
•   Streaming video is your best solution for high quality video streaming and organization. If you have a lot video, this is your best option. You typically need to pay a company an ongoing fee to provide this service, but the company may also have a lot of different options when it comes to single and multi video players.

The presentation of video is a key element. Make sure you select the best option for your needs. Feel free to contact Rosemont Media for more information.

Streaming Flash Multi Video Player