New Website Launches for San Francisco Plastic Surgeon

Dr. Karen Horton recently launched a new website dedicated to plastic surgery in San Francisco, covering procedures such as breast reconstruction and mommy makeovers. Through several enhanced features, Dr. Horton says the new website offers patients access to in-depth information and a communication hub for keeping up to date with important practice events and the latest plastic surgery technology.

Board-certified San Francisco plastic surgeon Dr. Karen Horton has announced the release of a new website focusing on cosmetic enhancement procedures at her practice ranging from breast augmentation to BOTOX® Cosmetic. Dr. Horton says through the site’s new features, she hopes to enhance doctor-patient communication and promote educated decision-making with regards to plastic surgery procedures amongst her current and potential patients. She also says she is excited about the opportunity for patients to witness firsthand her commitment to the highest quality results, satisfaction, and comfort.

Dr. Horton says her website combines reader-friendly language and accurate medical terminology to convey the importance of experience and extensive training in a plastic surgeon’s credentials but also a personal, attentive nature. Notable features of the website include enhanced graphics, a custom-designed photo gallery, and social media buttons. Dr. Horton adds that as more patients rely on connectivity and networking through the Internet, she hopes the new website will meet patients’ needs by providing instant, reliable information. Whether patients are looking for answers to frequently asked questions about recovery expectations for a mommy makeover or a photo example of Dr. Horton’s work, she says they will have a wealth of cosmetic enhancement resources at their fingertips.

Developed in partnership with Rosemont Media, a medical website design firm based out of San Diego, Dr. Horton says the new website is targeted to offer patients an interactive database and improve the online researching process. By placing an emphasis on interaction and education, she says she hopes to empower her patients to take a more active role in their plastic surgery experience, hopefully enhancing results and satisfaction.

About Karen M. Horton, MD, FACS

Dr. Karen Horton earned her medical degree from the University of Toronto, after which she completed five years of training in Plastic Surgery in order to attain the status of a Fellow of the Royal College of Physicians and Surgeons of Canada. Dr. Horton also trained during a Fellowship in Reconstructive Microsurgery in San Francisco. She is a board-certified Plastic Surgeon and Reconstructive Microsurgeon, a Fellow of the American College of Surgeons, and a member of the American Society of Plastic Surgeons, the American Society for Reconstructive Microsurgery, the Canadian Society of Plastic Surgeons, the International Society of Aesthetic Plastic Surgery, and several other professional organizations. Dr. Horton has been published in several review books on breast surgery, in addition to being featured on television shows and local newscasts. She has also made presentations at national and international scientific meetings.

Located at 2100 Webster Street, Suite 506 in San Francisco, CA, Dr. Horton’s practice can be reached at (415) 923-3067. She can also be contacted online via the website drkarenhorton.com.

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Join Rosemont Media in Booth 66 at Baker Gordon 2012

February has finally come around, which means it’s time for the 46th Annual Baker Gordon Educational Symposium. From February 9-11, 2012, some of the leading minds in aesthetic plastic surgery will meet in Miami, FL to support innovation in the technical elements of artistic contouring for the breast, body, and nose.

Rosemont Media will be in booth #66 in the Asheville Auditorium at the Hyatt Regency Hotel in Miami, FL for entire Gordon Baker Symposium. If you’ll be in attendance, visit our Facebook wall and tell us when you’ll be there, and then come by the booth to say hello.

The Gordon Baker Symposium is co-sponsored by the American Society for Aesthetic Plastic Surgery (ASAPS) and the University of Miami Leonard M. Miller School of Medicine in cooperation with Mercy Hospital. The event is also endorsed by the American Society of Plastic Surgeons (ASPS) and the International Society of Aesthetic Plastic Surgery (ISAPS).

Mobile Audience Consumes More Aesthetic Healthcare Info

The Fastest Growing Demographic at Your Practice

While current statistics from the American Academy of Cosmetic Dentistry (AACD) and the American Society for Aesthetic Plastic Surgery (ASAPS) show a large portion of patients fall within an older age demographic (51% within 41-60 for AACD and 44% between 35-50 for ASAPS), both societies also find a significant portion of patients, nearly 20% for both, are under the age of 35.

Considering dental and medical mobile website design now will put you ahead of the competition and help you reach younger patients where they currently spend a great deal of their time online.

Streamlining the mobile experience now will also help you reach a greater percentage of patients at your practice as mobile usage increases and begins to affect a more diverse audience accessing health information from their mobile devices.

Plastic Surgeon in Orange County Announces Release of New Website for Breast Surgery

Dan Mills, MD, a board-certified plastic surgeon in Orange County, has announced a new addition to his online patient resources through the launch of a breast surgery-specific website focusing on the available procedures at his practice, including breast augmentation, breast lift, and mommy makeover. The new website features several developments in design and structure, combining social media integration and a redesigned photo gallery with in-depth patient education content.

At his Orange County plastic surgery practice, Dr. Daniel Mills has announced the launch of a new website to provide specific, detailed information about his breast surgery procedures. As a subdivision of his parent website, Dr. Mills says the breast-related site offers him the ability to offer more robust patient information about procedures such as breast lift, breast reduction, mommy makeover, and breast augmentation. He says he is excited about the opportunity to enhance his patient care through the inclusion of several key features to the website.

Combining interactive tabs and custom content, Dr. Mills’ site features extensive procedure information discussing expectations for breast surgery at his practice, from implant choices to recovery time and description of the surgical procedure. He says the incorporation of video testimonials and a detailed photo gallery offer patients the chance to engage in their education and make an informed decision based on real results about the cosmetic enhancements that will best serve their needs. Dr. Mills’ also says the addition of social media buttons is designed to enhance communication with his patients by providing a consistent, reliable medium for answering preliminary questions and updating patients with the latest news from his practice.

Developed in cooperation with San Diego-based medical website design firm Rosemont Media, Dr. Mills crafted the website to enhance his services and provide patients with a more interactive online education. He says patient comfort and satisfaction remain his top priority and he is excited about the chance to give patients a more active role in their plastic surgery experience. Dr. Mills also adds that he hopes the new site will reiterate his dedication to the highest level of patient care and quality, effective results.

About Daniel C. Mills, MD, FACS

Dr. Daniel Mills graduated from Walla Walla College with a Bachelor of Arts in Chemistry and received his medical school education from Loma Linda University School of Medicine. He completed both an Internship in General Surgery and a Residency in General Surgery at Wright State University at the Kettering Medical Center. Dr. Mills also completed a Fellowship in Plastic Surgery at Phoenix Plastic Surgery Residency and a Residency in Plastic Surgery at the Medical College of Ohio. He is a board-certified by the American Board of Plastic Surgeons, a Fellow of the American College of Surgeons, and a member of the American Society for Aesthetic Plastic Surgery, the American Society of Plastic Surgeons, the American Society of Maxillofacial Surgeons, and several other professional organizations. Dr. Mills has served as the past President of the California Society of Plastic Surgeons and has published several books and papers on aesthetic enhancement.

Located at 31852 Pacific Coast Hwy, Ste. 401 in Laguna Beach, CA, Dr. Mills’ practice can be reached at (949) 681-9956. He can also be contacted online via the website orangecountybreast.com, danmillsmd.com, or facebook.com/danmillsmd.

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One of the highlights of 2011 for us was the expansion of our dental and medical mobile marketing and website design products. Check out our mobile gallery at the link above, and then give your RM Rep a call to find out more about increasing mobile traffic and your site.

We’re also really excited about the success of our webinar series, and looking forward to seeing more of our clients in the next installment. Call your RM Rep today to find out how to register for “Keeping it Fresh/Editorial Calendar Planning.” Sarah Dawber will help all attendees establish an editorial calendar and stay connected with their social media fan base.

The webinar is scheduled for February 15, 2012 at 1 PM PST, be sure to register today.

Share Your Favorite RM Memories on Facebook

As part of the team, we want to hear from you. Visit our Facebook page and share your favorite memory with your favorite design and search marketing team.

What’s even more incredible is the growth in mobile usage on Facebook. In 2009, 26% of the 250 million users on Facebook used mobile to access the site. In 2010, that number rose to 30%. In 2011, the number rose to 44%.

What the Mobile User Means to Your Practice

Aside from the basics of mobile website design we’ve covered ad nauseum here on the Rosemont Review, the combination of social media and mobile is one we haven’t beaten you over the head with, so prepare and proceed with caution.

If you’ll consider the above stats in terms of your practice and patient fan base on Facebook for a moment. Let’s say you have 1,200 fans, 1,000 of which check into your Facebook page on a regular basis. That means that 440 of those fans are using their mobile devices to stay connected to your practice.

We know what you’re thinking (or what you should be thinking): how can I better connect with those social mobile patients of mine?

Step one is familiarizing yourself with the mobile social media platforms. Visit the app store of your choosing and download the mobile app for Facebook, link the app to your account, and post your first update.

What should you post? Just say hello and tell your audience you’re now using mobile to access Facebook.

Keith’s Corner Question of the Week Answered

Let’s get right to it: the answer is D. We recommend practices post up to 4 times each week to stay in your audience’s news feed and avoid upsetting the balance between informative and overkill.

Thank you to all who participated in this week’s question, as well as the Google Analytics Webinar. Stay tuned for more information on the next webinar, which will focus on creating an editorial calendar for your social media efforts and making sure you have enough to provide 4 inspiring posts each week.

To get the ball rolling, Keith has posted the weekly question to our Facebook Wall. Check it out and take your best guess. All correct answers will be handsomely rewarded. Once you take a crack at this week’s question, be sure to tune in Monday for the answer and find out what item could be headed your way.

Thanks again for a great website tracking and Google Analytics webinar. While you’re on our Facebook page, let us know what you thought of the presentation.

New Website Launched at Riverside Plastic Surgery Practice

At his Riverside plastic surgery practice, Dr. Christopher Chung has announced the release of a new website to highlight his services and available procedures in cosmetic enhancement. Dr. Chung focuses on a wide range of aesthetic treatments, including breast augmentation, liposuction, and dermal injections such as BOTOX® Cosmetic. He says he hopes the new website offers patients a resource for finding the information they are looking for in order to achieve the highest quality cosmetic results.

Dr. Christopher Chung, a board-certified plastic surgeon in Riverside, CA, recently released a new website for his practice to provide in-depth patient education and an interactive communication hub. Focusing on a wide range of procedures from breast augmentation to liposuction in Riverside, Dr. Chung says he is excited about the new website and the opportunity to reach more patients and continue his pursuit of the highest quality patient care in the online medium. He also says the new website will provide patients with an extensive database of information on aesthetic treatments and procedures.

Featuring drop-down tabs that link to thorough procedure information as well as an expansive layout, Dr. Chung’s website offers patients the chance to educate themselves about plastic surgery and cosmetic enhancements before an initial consultation. Dr. Chung says he hopes the site will give patients preliminary information so they can make responsible, educated decisions regarding their aesthetic needs. With the addition of a blog and contact form, he also says patients will have the opportunity to communicate directly with his practice through a facilitated and modern channel, enhancing the level of patient care available.

Through collaboration with Rosemont Media, a San Diego-based medical website design firm, Dr. Chung says he custom-created his site as a way to reiterate his commitment to his patients’ comfort and satisfaction. He says he is excited to enhance doctor-patient interaction and give people a more integrated role in the plastic surgery process.

About Christopher Chung, MD

Dr. Christopher Chung graduated from the University of California, San Francisco Medical School. He completed a General Surgery with Fellowship Training in Plastic and Reconstructive Surgery at the University of California, San Diego Medical Center. Dr. Chung has been the recipient of the United States Special Congressional Recognition, the California Legislature Assembly Certificate of Recognition, the State of California Certificate of Recognition, The Character and Ethics Project award, as well as several other distinctions for his community service, character, and ethics. He is a diplomate of the American Board of Plastic Surgery and a member of the American Society of Plastic Surgeons.

Located at 2815 S. Main Street Suite #110 in Corona, CA, Dr. Chung’s practice, Renaissance Aesthetic Surgery, can be reached at (951) 278-8385. It can also be contacted online via the website drchungplasticsurgery.com.

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More Americans Using Email on their Mobile Devices

What does this Increase Mean for your Aesthetic Healthcare Practice?

As Americans become more mobile, and comfortable with the technology, the demand for a better experience will increase as well. While still the norm for many sites, forcing visitors to continue to navigate through your full website instead of an optimized mobile version will increasingly affect total traffic and the likelihood of making a connection with a potential patient.

As mobile traffic on our sites continues to grow, we’re seeing the need for specific dental and medical mobile website design and marketing strategies. If you’re still on then fence, take a moment to read through some of our Mobile Monday posts, and then visit our Facebook page and let us know what you think.

In a recent interview with our CEO Keith Humes, he offered the following for anyone considering the need for a presence in the mobile atmosphere. Visit our Facebook page and let us know what you think about mobile and how often you check your email on your mobile device.

“An optimized mobile version of your current website provides a streamlined user experience and seamless access to your entire site. This is honestly the only way to go. Mobile apps or m. versions both have their own set of drawbacks, including duplicate content concerns and limited use of your plastic surgery or cosmetic dentistry site.”

[1] U.S. Mobile Email Audience Grows by Nearly 20 Million Users in the Past Year

Register Now

Post Your Questions, Add to Your Search Engine Marketing Wardrobe

As Keith prepares for the webinar and puts the final touches on his presentation, he wants your help. Today on Keith’s Corner on our Facebook wall, Keith is asking for your tracking and Google Analytics questions. As an added bonus, if he uses your question during the webinar he’s going to send some RM gear your way.

So if you’ve got questions, and frankly who doesn’t with a topic like analytics, head to our Facebook page and leave them there. We may just get your 2012 started off with a bang.