Social Media Marketing

How to Successfully Utilize Social Media

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At some point in time, you were probably advised your practice needs to establish a social media presence to stay connected with patients in the online marketplace. Heeding this advice, you undoubtedly created a Facebook page, followed by a Google+ profile and perhaps even a Twitter handle (if not, you’d…

Types of Ads on Facebook

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Facebook is the second most used website in the world, according to Alexa’s rating of top websites. The fastest growing demographic of Facebook between Q1 in 2012 and Q2 in 2013 was 45-54 year olds, which is in line with the target market of many of our clients. Having a…

Video: What is G+?

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Google+ Engagement Will Come Even though G+ is growing in users, the numbers of users don’t match up with levels of engagement. Due to the lack of activity, people tend to question why even joining G+ in the first place. Many brands and some early adopters are on G+ but…

Why Businesses Need G+ Listings

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Following the growth of early social media sites like Facebook, there was surge of new social media platforms. Never one to be left out of a new venture, Google launched Google+ in 2011, it’s own social media site similar to Facebook. Although not initially popular, G+ is now the second…

How to Create Successful Facebook Campaigns

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At Rosemont Media, we are constantly exploring the ever-developing world of online advertising in order to bring you the latest news and strategies. This includes social media – still an open frontier of digital advertising. Since its IPO, Facebook has been publicly struggling with monetizing it’s platform. In its latest…

Four Ways to Take Advantage of the Upcoming Facebook Changes

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After Facebook announced its upcoming responsive layout and changes to Timeline, businesses were left wondering what they could do to avoid being left behind. Although Facebook has tucked business pages away into their own subfeed, there are still ways to optimize your business page in order to take advantage of…

Facebook’s Responsive Facelift: Upcoming Changes to Timeline

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Last week, Facebook made an announcement about the most sweeping changes coming to Timeline since its launch. These changes will be rolled out gradually in upcoming weeks. Managers of business pages should educate themselves on the future changes so they can adapt their Facebook marketing strategies. In this post, we…

What Facebook Graph Search Means for Your Practice

Facebook has unveiled its plans to launch a revamped search function curiously named Graph Search (all search, no graph). The search will still be powered by Bing but integrates friends’ information such as Likes and check-ins, making a social search. The change is an effort to give businesses power to…