Mobile Marketing

Patients Demand a Seamless Mobile Website Experience

mobile, website, design, plastic surgeons, cosmetic dentist
By 2015, there will be nearly one mobile phone for every person on Earth [1]. That’s 7,207,361,000 phones if population predictions are correct. As the mobile population surges, their demands are growing as well.

In a recent report from Google concerning the mobile user and their expectations, the need for a mobile version of your website is clearer than ever. Below you’ll find several highlights from this report, (view the entire mobile presentation here), along with a couple additional highlights from a recent Compuware study.

Once you’ve stomached the stats, visit our Facebook page and let us know how your mobile expectations stack up to the numbers here.

Highlights from Understanding the Mobile User

61%

of mobile users call a business after searching for it

59%

visit the store location

Another report from Compuware titled, “What User Want from Mobile” sheds further light on the growing needs of the mobile user.

71%

of users expect a mobile site to load as fast as a desktop site

60%

of mobile users expect a page to load in 3 seconds or less

50%

of mobile web users are unlikely to return to a site they had trouble accessing

40%

turn to competitor’s site after a bad mobile experience

Don’t Forget About the Facebook Webinar

This Wednesday, February 15, the 2012 Rosemont Media Webinar series continues with a presentation on creating an editorial calendar to keep your patients and social media community engaged. Sarah Dawber is back at the helm, and will kick off the webinar at 1 pm PST.

[1] Cisco Forecasts Huge Growth in Mobile

Keith

About

Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite San Diego activities include Chargers football, stand-up paddling, and spending time with family & friends.