Search Engine Marketing

Want to Avoid JC Penney Link Disaster? Answer This Question

Posted on February 15, 2011 in Search Engine Marketing by Aaron

The New York Times recently exposed a fraudulent JC Penney link scheme perpetrated by the SEO firm working for the retailer. The investigation found thousands of unrelated web sites linked to the JC Penney web site to boost the retailer’s rankings in Google’s search results. Once Google confirmed the SEO tactics had violated their guidelines and subsequently corrected the rankings, JC Penney’s online placement plummeted.

Ensure Legitimate Search Engine Marketing Strategies

How well do you know your website?

Regardless of the level of your online expertise, you are ultimately responsible when it comes to maintaining proper guidelines regarding web site content and linking schemes. Granted, doing your homework on the frontend twill ensure the firm handling your aesthetic healthcare search engine marketing adheres to best practices, or “white hat” search engine optimization strategies; however, remaining vigilant of web site performance and search engine rankings by reviewing your web site content and related links will help you avoid the link fate of JC Penney.

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About

Name: Aaron Hurst
Position: Public Relations, Rosemont Media | Editor-in-Chief Rosemont Review
Hometown: Laguna Hills, CA
Current Residence: Cardiff-by-the-Sea, CA
Rookie Year in the biz: 2010

Aaron Hurst is a writer and editor at Rosemont Media, focusing mainly on public relations for our clients and the content of our blog, the Rosemont Review. A typical day at Rosemont Media consists of 4 parts press release, 3 parts blog post, 2 parts SEO, and 1 part Twitter.

After several years in the insurance industry took him from Laguna Hills to London and back, Aaron comes to Rosemont Media by way of Tuscaloosa where he spent three years writing and teaching at the University of Alabama. He is extremely interested in the monetization of Twitter, content marketing, and crowdsourcing; he becomes belligerent when discussing the incorrect omission of the final comma in a list, naming conventions, and the arrogance/ignorance of Google.

Aaron believes in the three Rs: reading, writing, and running; though he only runs so he can eat and drink more from the burgeoning San Diego restaurant and brewery scene, and then write about it. He also believes in the semicolon, the existence of ghosts, and bases most decisions on the belief that paper towels should be fed over the top.

San Diego Attraction: any SD restaurant when accompanied by his wife and daughter
Band: Wilco
Movie: Blade Runner
RM Snack, other than Cheezits: fridge meat

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