The Long Island Plastic Surgical Group is one of the largest and longest continuously-running plastic surgery practices in the United States. With its rich history, extensive range of procedures offered, and high place of respect within the world of plastic and reconstructive surgery, the writing and design team here at Rosemont Media® knew the website for these Long Island, New York cosmetic plastic surgeons had to reflect some of the best of what the web can do – in addition to being a thorough virtual look inside their expansive facilities. The site includes more than 120 pages of content, all optimized for search engines. Even with this many avenues to travel within the website, the navigation is designed to be extremely user-friendly, with left-side nav-bars and convenient drop-down menus giving visitors access to nearly every page of the site. Web video is put to excellent use here with LIPSG TV, exhibiting the practice’s documentary profile aired on the Discovery Health Channel, as well as other media features. There are also easy and quick links to the practice’s FaceBook and YouTube pages, and each procedure page is heavily detailed while not overwhelming the visitor. The sleek design is an eye-pleasing blend of soft and dark blues, and the site’s About section includes biographies of each plastic and reconstructive surgeon, as well as pages devoted to the history of the practice, its residency program, job opportunities, and more. www.lipsg.com is an excellent example of how a strong web presence can provide visitors with a futuristic, thorough, and educational virtual window into your practice.