Marketing The Latest LASIK technology from Wavefront to Intralase
Let’s pretend that we are potential LASIK patients. We don’t know much about the procedure but a friend of a friend recommended it and at this point we are so sick of our glasses that we can’t see straight (literally). We are interested and we want to learn a little bit more. Rather than walking down to the local library, we decide to type in “LASIK” on Google to see what indexes. The page is flooded with “Discount LASIK – $299 an eye” “At-Home LASIK” and “LASIK Horror stories.” So now potential patients are not only confused and afraid but they are price shopping! This is why it is imperative to market your LASIK technology. Why? By marketing your LASIK technology you are simultaneously addressing a patient’s fears by explaining the safety of the technology, you are eliminating price shopping by educating them on the difference between discount LASIK and custom LASIK, and lastly you are providing them with a reliable source for information…you…the medical doctor! Washington DC LASIK surgeon, Dr. Paul Kang, said it best “Custom LASIK is like seeing the world in HD.” With technology like Wavefront and Intralase (all laser lasik) available, why would anyone choose to have LASIK performed in any other way? Remember your website design is a direct reflection of your practice so positioning yourself as a technological leader with patients requires a tech savvy site.