Washington, DC LASIK Center Holds Successful On-Line Video Sharing Contest
Eye Doctors of Washington, a Washington DC LASIK and vision care facility has gone viral, and it is seeing amazing results. EDOW and Rosemont Media, a LASIK website design firm based in San Diego, worked together to create an on-line video sharing contest for patients considering laser vision correction. “Destroy Your Glasses” invited anyone interested to come up with the most creative way of destroying their eyeglasses and put it on video. Each person who submitted a video for the contest was awarded a $1000 discount on LASIK procedures, and the grand-prize winner received a full LASIK treatment completely free of charge.
As the worlds of entertainment and politics embrace viral marketing campaigns, Eye Doctors of Washington is proving that other consumer industries can also benefit. On-line video sharing is a great new way of coming up with new marketing strategies to entice potential customers to your practice. The “Destroy Your Glasses” contest also served to bring more visitors to Eye Doctors of Washington’s new website, www.edow.com.
Viral campaigns can breathe 21st century life into your networking and referral abilities. In the realm of the internet, the future is video!