As a RM client, take advantage of our ongoing educational webinars! Participation is free to any and all staff members, however registration is required. Please feel free to contact our office if you have any trouble logging on.
Upcoming Webinars
Previous Webinar Recordings
Social Media Update – Google Plus Brand Pages
August 22, 2012
Wednesday 1pm PDT/4 pm EDT
Moderator: John Forrest
Level: Advanced
Google Places and Google+ Brand pages have now merged. Learn about the changes and how they can benefit your local search engine placement. Explore the social aspect of Google+ and how it can impact your practice.
View Recording
Online Press Releases – The Secret to SEO Success
July 25, 2012
Wednesday 1pm PDT/4 pm EDT
Moderator: Aaron Hurst, Senior Writer/Publicist
Level: Moderate
Online press releases play an integral role in the success of your SEO strategy. By distributing timely, newsworthy content based on your experience and expertise, press releases help your site move up the search rankings while connecting with new patients, journalists, and local and national media outlets. Learn more about how press releases support your online reputation, expand brand awareness, keep content fresh, and separate you from the competition.
Patient Review Sites: I Received a Bad Review – Now What?
May 23, 2012
Wednesday 1pm PDT/4 pm EDT
Level: Advanced
Learn how to combat a bad review, and more importantly, how to create a proactive plan to limit the overall impact of one. As part of the webinar, practices will learn how to identify the most popular and influential patient review websites.
View Recording
Introducing Facebook Timeline: Learn the Ins and Outs of the New Business Page Layout
April 18, 2012
Wednesday 1pm PDT/4 pm EDT
Level: Moderate
Facebook has made some radical changes that will affect everyone’s business page on the social network. Learn about your options and how to optimize your page to stay within Facebook’s guidelines.
Facebook: Growing and Engaging Your Fan Base
March 21, 2012
1 pm PST/4 pm EST
Level: Advanced
Ready to take your Facebook presence to the next level? Grow & Engage your FB fanbase with a patient appreciation contest. Learn the ins & outs of running a successful FB contest campaign.
View Recording
Facebook: Keeping it Fresh/ Editorial Calendar Planning
February 15, 2012
1 pm PST/4 pm EST
Level: Advanced
Need help keeping your Facebook page fresh and up to date? Let’s start with setting up an editorial calendar for your FB page. Sarah will walk you through the process of establishing a content plan as well as posting ideas and simple promotions.
View Recording
Google Analytics and the Aesthetic Practice
January 18, 2012 –
1 pm PST/4 pm EST
Google Analytics is a very powerful website statistical reporting tool. All that information about your website’s performance at your finger tips can be both beneficial and overwhelming. Let our CEO Keith Humes guide you through understanding the key statistical points and apply that knowledge to your aesthetic practice.
Moderator: Keith Humes, CEO
Level: Beginner
View Recording
Mobile Websites & Mobile Marketing a New Frontier
December 14, 2011 –
1 pm PST/4 pm EST
The Mobile Revolution is upon us. Are you prepared? An increasing number of patients are reaching your website on their mobile devices. Now is the time to develop a marketing strategy and create a seamless and user-friendly experience to ensure they stay on your site and make that appointment.
Moderator: Keith Humes, CEO
View Recording
Online Reputation Management Strategy & Tips
November 16, 2011 –
1 pm PST/4 pm EST
Developing a proactive online reputation management strategy is essential to a successful website and thriving professional brand. Learn more about how to monitor your reputation, and how to handle both positive and negative sentiment surrounding you and your aesthetic healthcare practice with the latest webinar from Rosemont Media.
Harness the Power of Online Reviews
Wednesday, October 19, 2011 –
1 pm PST/4 pm EST
Positive reviews will not only solidify your online authority in your field of expertise, but also improve rankings and enhance your reach across the internet and into the pages of new and potential customers.
LinkedIn Optimization and an Intro to Google+: Part 3
Wednesday, September 21st, 2011 –
1 pm PST/4 pm EST
LinkedIn has over 100 million users. Get the most out of the largest business social networking site. Learn profile basics, set up a company page and leverage the link factor. Google+ is Google’s new social media platform, we will give a basic introduction to this new technology and the potential business benefits.
Facebook Advanced Strategies: Part 2
Wednesday, August 17th, 2011 –
1 pm PST/4 pm EST
Learn advanced tactics to cultivate and build a large fan base, such as demographic ally targeted ads, email blasts and contests. Explore different ways to engage with your customers through quality posts and video testimonials. Take your practice Facebook page to the next level!
Facebook Basics: Part 1
Wednesday, July 20th, 2011 –
1 pm PST/4 pm EST
Learn Facebook best practices, such as tips for creating FB interaction, ideas for posts, and cultivating new “Facebook Likes”.