Media Buying
From Pay-Per-Click advertising to display ads, advertisers will find a way to target their online audience. Efficient media buying is the key to your success. Remember what works for one person may not work for you and clicks do not always equate success.
Display Ads
Traditionally the term “display ads” was associated with billboards or classified advertising sections in the newspapers, magazines etc. The term now applies to ad space appearing on any website across the internet. Often referred to as banner ads, they give the advertiser the ability to use images or animation to entice their audience rather than plain text ads. There are an overwhelming number of options in this realm. Success with display advertising is associated with identifying your target audience, the ad creatives and landing pages.
Directories
Medical, Dental and local business directories are a big part of your overall internet strategy. Let Rosemont Media help you see clarity and focus on the directories that provide value. Rather than relying on traditional tracking methods such as new patient questionnaire forms, we now have ways of scientifically tracking the results of your listings in terms of new patients & customers; not merely clicks and visits. Rosemont Media will ensure that these tracking systems are in place and help you make an informed decision about which directories work best for you. In addition, directories have inherent search engine optimization value which Rosemont Media will coordinate with your SEO strategy.
Pay-Per-Click
Pay-Per-Click advertising refers to listings that appear in Sponsored Links sections of search engines. Advertisers are competing against one another for placement by submitting bids to the search engine for positioning on this list. The advertiser then pays on a per click basis whenever their ad is clicked on. Utilize Rosemont Media and its experience to place highly targeted key words buys across the major search engines. RM will also keep your practice abreast of any new emerging advertising opportunities. Unlike companies who take a percentage of the overall media buy or spend, Rosemont Media bills you based on the time dedicated to managing, negotiating and monitoring.
Video Advertisements
Video Advertisements will increase with intensity and scope over the next few years. They currently appear as display ads on YouTube, MySpace, and other prominently positioned directories and social media portals. In February 2008, Google started testing the use of video ads in their Pay-per-click model. Rosemont Media references the success of television ads and applies the same concept to the video advertisements. Contact us for more information about video advertisements and their impact on your practice.
Rosemont Media has a specialized emphasis in the medical and dental communities, as well as many other professional industries. Let RM create a customized Media Buying plan for your business today!