The ultimate goal of plastic surgery search engine optimization (SEO) is to allow your medical website to be easily found in the results of every major search engine. In order to achieve this goal, it is imperative that you have a team of Internet marketing professionals devoted to optimizing your website content and marketing objectives through a customized SEO strategy designed specifically for your practice. 

At Rosemont Media, we are dedicated to creating and implementing a plastic surgery SEO strategy that follows search engine regulations to set you apart from other competitors in your market. Our team has an unmatched level of experience in all aspects of medical search engine optimization. We would love to work with you to take care of each of your plastic surgery website strategy and online marketing needs!

What is Plastic Surgery SEO?

Plastic surgery SEO encompasses a number of techniques and healthcare marketing strategies designed to boost a page’s ranking in search engines like Google. A higher ranking on Google’s SERPs — short for Search Engine Results Pages — means greater visibility for your business and increased website traffic, ultimately creating the potential for lead generation, higher patient conversion, and practice growth. Quality SEO is the only link between your practice and people in your area searching for plastic surgery services, so an effective strategy is vital for long-term success.

Google Search: What is SEO?

Key On-Page SEO Elements for Plastic Surgeons

When it comes to staying ahead of the market and securing your position as a top provider of plastic surgery, it’s important to implement sophisticated SEO strategies on your website. By optimizing your pages for your target demographic, you can ensure optimal reach and increase brand awareness online. There are many ways to tailor your healthcare marketing content to your audience, but the most effective tactics involve taking advantage of invaluable on-page SEO tools, such as:

  • Title tags
  • Meta descriptions
  • Header tags (H1, H2, H3, etc…)
  • Quality content that’s regularly updated
  • Images and multimedia
  • Interlinking
  • Mobile optimization
  • Page speed and performance
  • Schema markup

How Are Keywords Used in Plastic Surgery SEO?

Keywords are the phrases and terms most commonly used in search queries. Incorporating the most valuable keywords into your website’s SEO strategy is critical to ensuring you appear on Google’s results pages when relevant searches are made. However, it’s important to exercise caution — haphazardly adding multiple keywords wherever possible is a “black hat” strategy known as “keyword stuffing,” and usually penalized by Google. The goal should be to naturally weave keywords into your on-page SEO in a way that’s helpful to the reader, and mirrors how people would organically input search queries into Google.

Knowing which keywords to implement, where they’re most effective, and how often to use them requires extensive keyword research beyond simply guessing what types of searches people are making. Rather than wasting time and money on trial and error, it’s typically more beneficial to enlist a professional SEO company who specializes in digital healthcare marketing.

How Does Content Marketing Factor into Plastic Surgery SEO?

In the realm of SEO, content is king. Google places a significant emphasis on the quality and novelty of website content. As a result, sites that host a consistent stream of fresh, valuable content are often rewarded with improved search engine rankings, and those who do not may experience a decline in their rankings. With a customized content marketing strategy, you can ensure a flow of new, original content is being continuously added to your website in the form of blog posts, press releases, page updates, and more, ultimately positioning your site as a trusted resource for online visitors while helping to improve your search result rankings and visibility.

When you create relevant, informative content that is both engaging to read and helpful to those who visit your site, your efforts can be handsomely rewarded by both search engines and prospective patients alike. Not only does quality content marketing boost SEO rankings, but it also generates leads for your practice and works to grow your patient base.

What Are Local SEO Strategies for Plastic Surgeons?

While traveling to another city or state for plastic surgery isn’t unheard of, most people begin their search by looking near their own community. This is why implementing SEO on a local level for your plastic surgery practice is imperative. You can target local searches in your area with tools ranging from strategic keyword research to claiming your Google Business Profile (formerly known as Google My Business), optimizing local online directories, streamlining your interlinking structure, and strengthening your social media presence, among other techniques.

Our medical SEO strategies at Rosemont Media can help you improve your website’s rankings locally and even globally. Whether you are targeting your surrounding community or patients worldwide, we can utilize specific keywords and locations to drastically increase the chance that prospective patients will find you on leading search engines.

Why Hire an SEO Agency for Your Plastic Surgery Practice

Digital marketing for plastic surgeons and healthcare practices is an ever-evolving landscape that requires constant vigilance of Google’s changing regulations and ranking factors. There are myriad components related to plastic surgery web design, SEO, content development, social media and email marketing, and media buying that all contribute to the long-term success of your strategy. Rather than work with a provider who has limited knowledge of the unique marketing challenges faced by plastic surgeons and medical professionals, the ability to establish a comprehensive plan tailored to your practice’s needs, services, geographic location, and business model highlights just one of the many reasons why you should work with a marketing agency that specializes in your field.

By working exclusively with those in the plastic surgery and elective healthcare fields, Rosemont Media has incomparable experience creating a customized approach to help your practice flourish — both online and offline. We keep abreast of the latest trends and best practices in SEO and leverage these tools to achieve your unique practice goals so you don’t have to. 

Other Frequently Asked Questions About Plastic Surgery SEO

Request Your Consultation