The ultimate goal of plastic surgery search engine optimization (SEO) is to allow your medical website to be easily found in the results of every major search engine. In order to achieve this goal, it is imperative that you have a team of Internet marketing professionals devoted to optimizing your website content and marketing objectives through a customized SEO strategy designed specifically for your practice.
At Rosemont Media, we are dedicated to creating and implementing a plastic surgery SEO strategy that follows search engine regulations to set you apart from other competitors in your market. Our team has an unmatched level of experience in all aspects of medical search engine optimization. We would love to work with you to take care of each of your plastic surgery website strategy and online marketing needs!
What is Plastic Surgery SEO?
Plastic surgery SEO encompasses a number of techniques and healthcare marketing strategies designed to boost a page’s ranking in search engines like Google. A higher ranking on Google’s SERPs — short for Search Engine Results Pages — means greater visibility for your business and increased website traffic, ultimately creating the potential for lead generation, higher patient conversion, and practice growth. Quality SEO is the only link between your practice and people in your area searching for plastic surgery services, so an effective strategy is vital for long-term success.
Key On-Page SEO Elements for Plastic Surgeons
When it comes to staying ahead of the market and securing your position as a top provider of plastic surgery, it’s important to implement sophisticated SEO strategies on your website. By optimizing your pages for your target demographic, you can ensure optimal reach and increase brand awareness online. There are many ways to tailor your healthcare marketing content to your audience, but the most effective tactics involve taking advantage of invaluable on-page SEO tools, such as:
- Title tags
- Meta descriptions
- Header tags (H1, H2, H3, etc…)
- Quality content that’s regularly updated
- Images and multimedia
- Interlinking
- Mobile optimization
- Page speed and performance
- Schema markup
How Are Keywords Used in Plastic Surgery SEO?
Keywords are the phrases and terms most commonly used in search queries. Incorporating the most valuable keywords into your website’s SEO strategy is critical to ensuring you appear on Google’s results pages when relevant searches are made. However, it’s important to exercise caution — haphazardly adding multiple keywords wherever possible is a “black hat” strategy known as “keyword stuffing,” and usually penalized by Google. The goal should be to naturally weave keywords into your on-page SEO in a way that’s helpful to the reader, and mirrors how people would organically input search queries into Google.
Knowing which keywords to implement, where they’re most effective, and how often to use them requires extensive keyword research beyond simply guessing what types of searches people are making. Rather than wasting time and money on trial and error, it’s typically more beneficial to enlist a professional SEO company who specializes in digital healthcare marketing.
How Does Content Marketing Factor into Plastic Surgery SEO?
In the realm of SEO, content is king. Google places a significant emphasis on the quality and novelty of website content. As a result, sites that host a consistent stream of fresh, valuable content are often rewarded with improved search engine rankings, and those who do not may experience a decline in their rankings. With a customized content marketing strategy, you can ensure a flow of new, original content is being continuously added to your website in the form of blog posts, press releases, page updates, and more, ultimately positioning your site as a trusted resource for online visitors while helping to improve your search result rankings and visibility.
When you create relevant, informative content that is both engaging to read and helpful to those who visit your site, your efforts can be handsomely rewarded by both search engines and prospective patients alike. Not only does quality content marketing boost SEO rankings, but it also generates leads for your practice and works to grow your patient base.
What Are Local SEO Strategies for Plastic Surgeons?
While traveling to another city or state for plastic surgery isn’t unheard of, most people begin their search by looking near their own community. This is why implementing SEO on a local level for your plastic surgery practice is imperative. You can target local searches in your area with tools ranging from strategic keyword research to claiming your Google Business Profile (formerly known as Google My Business), optimizing local online directories, streamlining your interlinking structure, and strengthening your social media presence, among other techniques.
Our medical SEO strategies at Rosemont Media can help you improve your website’s rankings locally and even globally. Whether you are targeting your surrounding community or patients worldwide, we can utilize specific keywords and locations to drastically increase the chance that prospective patients will find you on leading search engines.
How Can Plastic Surgeons Build High-Quality Backlinks?
Quality backlinks are one of the most important ranking factors for just about every major search engine available — including Google. Also called “inbound links,” backlinks are links from another website that direct back to your site. The link can be utilized in text, an image, or a graphic, as long as the link is coming from a separate website. Backlinks are a crucial component of how Google measures how authoritative, or trustworthy, your content is. Authority and relevance are among the most integral aspects of a page’s SEO strategy, making high-quality backlinks invaluable.
There are many ways doctors can gain credible backlinks for their plastic surgery website, including building directory profiles on reputable websites (such as the Better Business Bureau or the American Society of Plastic Surgeons), creating business listings for local search, gaining links on .edu or .gov sites, and enhancing social media profiles, among other effective tactics.
Why Hire an SEO Agency for Your Plastic Surgery Practice
Digital marketing for plastic surgeons and healthcare practices is an ever-evolving landscape that requires constant vigilance of Google’s changing regulations and ranking factors. There are myriad components related to plastic surgery web design, SEO, content development, social media and email marketing, and media buying that all contribute to the long-term success of your strategy. Rather than work with a provider who has limited knowledge of the unique marketing challenges faced by plastic surgeons and medical professionals, the ability to establish a comprehensive plan tailored to your practice’s needs, services, geographic location, and business model highlights just one of the many reasons why you should work with a marketing agency that specializes in your field.
By working exclusively with those in the plastic surgery and elective healthcare fields, Rosemont Media has incomparable experience creating a customized approach to help your practice flourish — both online and offline. We keep abreast of the latest trends and best practices in SEO and leverage these tools to achieve your unique practice goals so you don’t have to.
Other Frequently Asked Questions About Plastic Surgery SEO
What Are SEO Mistakes to Avoid in Plastic Surgery Marketing?
SEO is tricky, and sometimes it can be difficult to determine whether a certain strategy is actually helping or hurting your marketing efforts. Common SEO mistakes plastic surgeons should avoid when developing their marketing plan include:
- Not paying attention to trending searches and using overly complex or medical terminology
- Using obsolete and out-of-date SEO tactics, such as keyword farming, location stuffing, and “clickbait”
- Forgetting to measure the performance of a certain strategy and/or not receiving regular reports on your SEO efforts
- Publishing subpar, unhelpful, overly promotional, or duplicate content on their site
Are There Ethical Considerations in Plastic Surgery SEO?
Simply put, yes. There are many less-than-reputable SEO providers that use strategies which violate search engines’ guidelines to achieve a jump in rankings in a short turnaround time. While it can be tempting to use “black hat” SEO tactics in an attempt to quickly boost a page’s rankings, these practices are detrimental to long-term success. Google does not take kindly to unethical marketing strategies that go against their terms of service. Implementing black hat SEO while adding no value for the user can decrease rankings for a page at best, and cause search engines to enact penalties — even bans — for your site at worst.
Our “white-hat” tactics have proven extremely successful, and each of our clients have benefited from playing by the guidelines set forth by major search engines. At Rosemont Media, we completely avoid “black-hat” strategies and in no way utilize methods that may endanger the credibility and success of your site.
How Can Plastic Surgeons Measure and Track SEO Success?
Keeping track of your SEO metrics is the only way to discover what techniques are working and what methods may be proving ineffective. Google Analytics and Google Search Console are just a couple useful resources plastic surgeons can utilize to perform keyword research, gain data on website traffic, and track SEO success. Ultimately, receiving regular reports and one-on-one consulting on the overall performance of your SEO efforts is just one of the many benefits of working with a professional SEO company.
What Future Trends Should Plastic Surgeons Be Aware of in SEO?
It should be no surprise that social media and artificial intelligence (AI) are changing the way people look for information online. These emerging technologies will continue to play a role in how plastic surgery SEO evolves in the future, and it’s important for plastic surgeons to stay up to date with consumer trends and optimize the platforms that most resonate with their target demographic. Rosemont Media not only leverages SEO to achieve your immediate goals, but also “future-proofs” plastic surgery websites through effective and well-established SEO strategies.
How Can Social Media and Online Reviews Impact Plastic Surgery SEO?
Social media and online reviews affect many aspects of SEO, including content visibility, local search rankings, and brand recognition. Curating interesting and shareable social media content, coupled with positive reviews, can boost a practice's online reputation as well as increase their authority. Both of these factors play a major role in SEO performance, and greater credibility goes a long way in attracting more organic search traffic.
Additionally, the user experience and trustworthiness of a practice's website are bolstered by positive reviews, which can reduce bounce rates and increase dwell time, indirectly benefiting SEO. Lastly, consistent business information across social media and review platforms strengthens local SEO efforts, ensuring that potential patients can easily find and trust your practice.
