Billions of people around the world use social media; if you’re a dental professional, there’s a good chance this includes quite a few of your patients. Whether you’re a frequent Instagrammer yourself or you’re not particularly familiar with how these platforms work, our team at Rosemont Media can work with you to develop a strong social presence. Social media has a special ability to increase your engagement with existing and potential patients, and we take great joy in helping our clients take full advantage of its power.
What Are the Benefits of Social Media for Dentists?
Along with content marketing and search engine optimization (SEO), social media plays a vital role in your website’s visibility. By creating and maintaining an active social media presence, you can reach a wider audience and attract potential patients who may not have otherwise discovered your services. Platforms like Facebook and Instagram allow you to share informative content, demonstrate expertise, and showcase patient testimonials. This kind of exposure can help build trust and credibility with patients, as they can see your skills and patient satisfaction firsthand.
What’s more, social media enables direct communication with patients. You can answer questions, respond to comments, and engage with your audience in real time, which can foster a sense of community and encourage patient engagement. In addition, sharing informative posts, videos, and infographics can serve to educate patients about the importance of oral health.
While several platforms can be utilized for dental social media marketing, we’ve found that Facebook and Instagram tend to be the most beneficial. Facebook offers robust targeting options, allowing you to reach highly specific demographics based on factors such as age, gender, location, interests, behavior, and more. The platform provides detailed analytics and insights into your page’s performance, helping you track the effectiveness of your marketing efforts.
Meanwhile, Instagram – a primarily visual platform – can be ideal for showcasing your brand through images and videos. The platform’s features, such as Stories and Carousel posts, allow you to tell compelling visual stories about your brand, products, or services. These can be used to create a narrative and connect with your audience. Additionally, consistent use of Instagram can increase recall among your target audience, helping you stay at the forefront of their awareness.
Our Dental Social Media Services
At Rosemont Media, we’ll tailor a comprehensive dental influencer marketing strategy that fits your needs and preferences. Our social media specialists are experienced with the many components needed to achieve ongoing success with your Facebook and Instagram marketing. Whether you want to play an active role in your social media strategy or would prefer we handle it all, you can take advantage of our winning services, which include:
Setting up your profiles
Our expert team can build and optimize a social media profile that highlights your practice’s identity. We can write customized bios, help you choose professional profile photos, and – if you so choose – work with you to develop a unique theme or aesthetic.
Producing custom content
There are several ways dental professionals can create engaging content with the help of social media. For instance, before-and-after photos, testimonials, and informative content (e.g. oral health tips or educational posts) can effectively grasp your patients’ attention.
Monthly calendar development
Every month, our social media team will create a personalized calendar of posts for you to review. We’re always staying up to date on the latest social media trends for dentists, and we’ll strategically schedule posts to ensure consistency on your social platforms.
Allow our team to assist you with promoted posts, which can significantly amplify your visibility and potentially attract new patients. Utilizing Facebook and Instagram ads can greatly increase your reach as they allow you to strategically target your ideal demographics.
Tracking and conversion
We will review and manage analytics to track the performance of your campaigns and encourage conversion. Our team is proficient in tracking using email leads, Google Analytics, Google Search Console, and many additional strategies.
Paid Advertising on Social Media
Paid post campaigns are among the top strategies for dental social media promotion. Since you have control over how much you invest into your ads, you can start with as small or as large of a contribution as your budget allows. Our clients frequently find this to be a very cost-effective component of their social media marketing, providing a noticeable return on investment (ROI).
Types of Social Media Ads
We provide clients with numerous choices for social media ads, each with its own unique format, purpose, and advantages. The choice between which types to use depends on your marketing goals, target audience, and the platform you’re using. Our team will adjust a client’s ad creatives based on the placement type, ensuring they stand out and get your practice noticed. Here are some common social media ad types available on both Facebook and Instagram:
- Image ads: These are simple ads that consist of a single image along with a caption or headline. They’re commonly used for brand awareness and engagement campaigns.
- Video ads: Our video ads are compelling and highly engaging. They can be used for various purposes, including product demonstrations and storytelling.
- Carousel ads: Carousel ads allow you to showcase multiple images or videos within a single ad unit. Users can swipe or click through the carousel to view different pieces of content.
- Reels ads: Reels are an extremely popular area where Facebook and Instagram users spend their time. These vertical videos can significantly expand your reach.
- Stories ads: As users are watching Stories in their social media feed, your photo or video ad can become front and center, increasing your brand awareness and traffic.
Types of Ad Campaigns
Not only can dedicating a portion of your marketing budget to social media advertising dramatically boost your visibility, but paid ad campaigns can allow you to define specific audience demographics, interests, behaviors, and preferences. Depending on the social media package you choose at Rosemont Media, the following ad campaign types are available for your dental practice:
- Traffic: If you want to get more visitors to your website, blog, or other landing page, we can design a traffic-focused ad campaign. This can include retargeting ads to those who have interacted with your page, posts, and website.
- Engagement: To connect with current and prospective patients of your practice, consider an engagement campaign, which is ideal for increasing followers, post reactions or comments, and event sign ups.
- Lead generation: Learn about prospective patients with the goal of growing your practice through our lead generation campaigns. From retargeting ads to convenient contact forms within ads, help your target demographics find you and get in touch.
- Messages: Messenger ads allow you to directly communicate with a potential new patient or returning patient. People can chat with you directly, or you can set up an auto-response to ask them to call or email your office.
The Ethical Use of Social Media for Dentists
As a leader in the dental marketing industry, Rosemont Media understands the importance of healthcare and privacy regulations, including Health Insurance Portability and Accountability Act (HIPAA) laws. While sharing stories about patient experiences can be an excellent way to engage with new clientele on social media, there’s a fine line between a detailed account and a violation of privacy. For this reason, we maintain strict professional standards when sharing your patients’ stories or photos on social media.
Want to learn more? Read our blog on how to protect patient privacy on social media.
How to Measure Social Media ROI for Dentists
Measuring social media ROI (return on investment) for dental practices involves the tracking of key performance indicators (KPIs). These may include website visits, appointment requests, contact form submissions, social media engagement (likes, shares, comments), and new patient acquisitions. In any case, our team is well-versed in measuring social media ROI to monitor progress and help our clients make data-driven decisions.
The methods we use include Google Analytics, a powerful tool that can help you analyze the impact of your social media efforts on your website’s performance and overall ROI. With GA, you can add specialized codes to the URLs of your website links to track the performance of your marketing campaigns, including their ROI. These codes – referred to in the industry as “UTM parameters” – provide valuable insight into how users interact with your site after clicking on a specific link from your marketing efforts.
Our team also regularly utilizes Google Search Console, Facebook Business Manager, Facebook Ads Manager, Instagram Business Profiles, and Meta Insights to track content performance.
Social Media Success Stories from Our Dentists
Below, you’ll find just a few examples of our successful dental social media marketing campaigns. Our clients appreciate our hands-on, personalized approach and trust us to work with them every step of the way.