Social media marketing is a powerful tool for your plastic surgery practice, allowing you to develop your brand identity, strengthen connections with existing patients, attract new patients, and contribute your expertise to ongoing conversations about industry trends. While your website serves as an important informational resource about your practice and services, social media allows you to engage more directly and dynamically with your audience. Our team of specialists is equipped with an in-depth understanding of the best practices for plastic surgery social media marketing, and we are here to help you leverage all that the various platforms have to offer.

What Are the Benefits of Social Media for Plastic Surgeons?

One of the primary benefits of using social media as a plastic surgeon is the greater visibility and reach it can offer. Billions of people worldwide use platforms like Facebook and Instagram, and it is estimated that the average user spends upwards of two hours browsing their social media feeds each day. By creating and maintaining an active presence on these platforms, you are positioning yourself in front of a large audience of engaged users who may otherwise never have encountered your practice or services. An active social media presence also allows you to remain connected with existing patients, who may be more motivated to engage with your posts, write reviews, or share your content across their networks. 

Another beneficial aspect of social media marketing for cosmetic professionals is its ability to establish trust and credibility with patients. Educational videos, images, infographics, and text posts allow you to showcase your expertise, while consistent branding in addition to thoughtful engagement with patient questions and comments can strengthen your practice’s online reputation. Ultimately, social media profiles provide space for surgeons to speak directly with audiences, answer questions, and review topical trends in an authentic way.

When it comes to getting the most out of your plastic surgery social media efforts, our experts have found that Facebook and Instagram typically yield the greatest value. Facebook features a robust infrastructure for ensuring your content is being amplified to the most relevant audiences, as well as numerous in-platform tools that your patients can use to engage with your posts. Our team can help create a customized Facebook strategy for your plastic surgery practice based on your target demographics and location. From there, we can monitor and adjust this approach over time using detailed analytics and performance tracking. 

Instagram marketing for plastic surgeons is more visually-oriented, making it an excellent opportunity to showcase a variety of photo and video content, including patient testimonials, before-and-after photos, office tours, team member spotlights, and more. Features like Reels and Stories give you a variety of different formats through which to engage with patients and curate your content to tell compelling stories. Plus, since Instagram is so driven by images, our savvy design team can help your practice develop a personalized brand guide to help your visuals stand out from the competition while increasing brand recognition and recall with your audience. 

Our Plastic Surgery Social Media Services

At Rosemont Media, we offer a number of different services designed to help our clients succeed on social media. From setting up your accounts to monitoring your campaigns, our team is here to help with every step of the process.

Best Social Media Platforms for Plastic Surgeons

Popular social media platforms can provide a powerful marketing tool for plastic surgeons, facilitating interaction and a sense of community with existing and potential patients. When it comes to getting the most out of your plastic surgery social media efforts, our experts have found that Facebook and Instagram typically yield the greatest value; however, video-based platforms, namely TikTok, have proven increasingly effective for many plastic surgeons, as well. Depending on the platform and its features, these tools can allow surgeons to showcase their procedural options, share photos and testimonials from actual cases, and give the public a taste of their practice’s unique personality.

The Ethical Use of Social Media for Plastic Surgeons

Rosemont Media is a leading provider of medical and dental marketing services, and we understand that there are certain ethical and legal guidelines for social media in healthcare that may not exist in other industries—including Health Insurance Portability and Accountability Act (HIPAA) laws. While sharing patient stories and before-and-after photos on social media can be a major component of an effective marketing strategy, it is also important to protect patient privacy. You can trust in our experienced team to uphold the highest standards of ethics and privacy, and we can also help you navigate the process of obtaining patient consent.

To learn more, we invite you to check out our blog: How to Protect Patient Privacy on Social Media

How Is Social Media ROI Measured for Plastic Surgeons?

ROI, or return on investment, is one of the most important metrics to consider for any social media marketing strategy, since it represents the value generated by your investment. When it comes to measuring social media success for plastic surgery practices, we evaluate a number of key performance indicators (KPIs). These KPIs may include website traffic, contact form submissions, consultation requests, post engagements (likes, comments, shares), and more. 

The team at Rosemont Media measures social media advertising ROI for plastic surgeons using a number of different tools. Google Analytics and Google Search Console allow us to evaluate website traffic and performance, with options to view how many visitors are coming from social media. Google Analytics allows you to add specialized codes to the ends of the URLs you use in your social posts called “UTM parameters.” These codes enable our team to see how users interact with the different links you include in your social media campaigns, as well as how they engage with your website after clicking them. 

Meta Business Manager and Meta Insights can also provide helpful metrics for evaluating the performance of your social media ads and campaigns. From letting you know when your page followers are most active to tracking the reach of your ads, these tools can optimize your marketing efforts by offering helpful data about audience demographics and behaviors.

Social Media Success Stories from Our Plastic Surgeons

We love helping our clients grow their social media audiences—and their businesses as a result! We value communication, transparency, personalization, and collaboration, and our team is fully dedicated to your success. From detailed analytics reports to business branding consultations to data-driven advertising campaigns, our clients trust us to provide exceptional service while maximizing their social media ROI.

“We are covered on all platforms of social media and they keep the content fresh, which is so important on the search engines. Therefore, I highly recommend Rosemont Media for all your internet and social media needs for your practice. You will not be disappointed!”
— Jon Paul Trevisani, MD
“Rosemont has also helped us with our social media marketing which they have grown for us! We have monthly calls where we go over our analytics and site performance in addition to our social ads, which is really helpful for me in my position at the office.”
— Sarah Hite, Parva Plastic Surgery
“I have been a Rosemont Media client since their inception. These people rock!!! They are available, personable, and most importantly knowledgeable! They use my money wisely in managing my website and social media presence, recognizing my unique office style and specialty. I recommend them highly to anyone well outside my business catchment area.”
— Mark Richards, MD
“I have been thoroughly impressed with Rosemont Media’s consistent amazing communication, customer service, and beautiful work. Their team is an absolute pleasure to work with and has made the whole process easy and seamless. I can’t say enough about this amazing team and am so fortunate to be working with such an amazing company for my website, SEO, and social media presence. So glad I chose them! Would definitely recommend!!”
— Emily Hrisomalos, MD
“The Rosemont team has been on top of all our website and social media needs. The team is very organized, knowledgeable and reliable!!! Highly recommend this team!!!”
— Alina White, Ayala Plastic Surgery
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