How to write blogs that your patients will want to read

How to Generate Blog Topics Patients Will Want to Read

Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…

Why is it important for doctors and dentists to have a mobile-friendly website?

The Importance of a Mobile-Friendly Website

An extraordinary number of people on Facebook and other social media platforms access their accounts on a mobile device. This phenomenon became especially prevalent a few years ago, when Google essentially laid down the gauntlet when it comes to mobile design technology by updating its ranking algorithms. Now, mobile-friendly sites…

Does responsive website design boost SEO for doctors and dentists?

Does Responsive Website Design Boost SEO?

As we’ve expressed time and time again, having a mobile-friendly website for your medical or dental practice is extremely important in this age of Internet marketing. Not only does a mobile-compatible site significantly improve user experience for current and potential patients, it is also looked upon favorably by Google in…

What Is Evergreen Content?

What Is Evergreen Content?

Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite the season, evergreen content will hold up regardless of trends coming and going. As a result, they’re always getting more…

what does bounce rate mean?

Industry Jargon Explained: Bounce Rate

For dentists and plastic surgeons looking to build their online presence and expand their reach to potential patients, understanding certain digital marketing industry terms can be helpful. One phrase you may have heard is “bounce rate.” When implementing an online marketing strategy, the term “bounce rate” will often be used…

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