How websites deal with what’s known as “plugins” is a critical factor in their performance. Plugins, also referred to as “add-ons,” are essentially software installations that add certain features and other customized elements to the capabilities of a website. These features can be incredibly useful and help dental or medical…
Posted on September 8, 2021
In Industry Terms, Reviews & Reputation, Search Engine Marketing, Social Media Marketing
by Keith Humes
We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….
Dr. Michael Kosdon, a cosmetic dentist in New York City, recently launched a new website that features informational procedure pages to help patients better understand their options. New York, NY — At his practice in the midtown Manhattan area, cosmetic dentist Michael Kosdon, DDS says effective communication and patient education…
Posted on August 31, 2021
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Presley Van
In today’s world, you likely have at least passing familiarity with the online tools that can be leveraged to help grow your medical practice. When utilized correctly, social media and content marketing combined with personalized SEO strategies can achieve an impressive number of goals for your business: engaging your patients,…
You may be wondering what it takes to have a successful social media presence. With so many platforms available to promote your practice, Facebook is the hive for all things social media marketing thanks to its ability to reach targeted audiences. A successful marketing strategy on Facebook can attract website…
Seeing is believing for many patients. You can provide exceptionally written website content describing the results a procedure can achieve, but at the end of the day, consumers often want to be able to view the type of aesthetic transformation you can help them achieve with their own eyes. With…
If you’re a medical or dental practice, you probably have the goal to get your website to the top of Google. When you’re one of the first sites in organic search results, your website will not only get seen more, but the placement suggests you’re a leading practice in your…
Just as a house without a solid foundation will surely crumble to the ground, a website built without meticulously devised blueprints for success can end up taking up space on the Internet in the best case scenario, and disenchanting potential patients in the worst. The web is plenty populated with…
Posted on July 27, 2021
In Content Marketing, Industry Terms, RM News, Search Engine Marketing, Website Design
by Merylee Robbins
Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in the ADA extend to websites. The United States Department of Justice (DOJ) and the court system are upholding interpretations of…
The importance of having a website for your dental or medical practice is clearly very obvious to most healthcare professionals, but there are still plenty of websites out there that are not properly optimized and/or designed to cater to users who primarily utilize smartphones and tablets to access the Internet….
