The importance of having a website for your dental or medical practice is clearly very obvious to most healthcare professionals, but there are still plenty of websites out there that are not properly optimized and/or designed to cater to users who primarily utilize smartphones and tablets to access the Internet….
Your website is the online representation of your elective healthcare practice and you want it to have a look and feel that reflects the core of your practice, illuminating what sets you apart. Embarking on a new website design journey can come with a lot of pressure to “get it…
Having a combination of effective content marketing efforts within your website (like treatment pages and blogs), as well as visual components (such as video testimonials and a before-and-after photo gallery) can empower viewers to be more knowledgeable and proactive about their healthcare. We often tell our RM clients that an…
Digital content marketing is an ever-evolving field, and keeping up with the latest trends and strategies can oftentimes seem overwhelming. Techniques that worked well in the not-so-distant past are constantly being revised in response to new policies and search algorithms. In recent years, Google has placed a much stronger emphasis…
When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to the organic results. Known as the Google Local Pack/Finder, this list is typically a map preview followed by a collection…
Dr. David Newkirk, a cosmetic dentist in Naperville, reveals his industry-leading dental website to help patients find relevant information they need about a variety of dental solutions. Naperville, IL – Noting a commitment to educating patients on their oral health, Dr. David Newkirk, a cosmetic dentist in Naperville, revealed his…
Would you ever advise someone to select a healthcare professional based on price alone? Sure, cost can certainly factor into the ultimate decision between two physicians, but you’d most likely counsel a prospective patient to first delve deeper into exactly why one doctor’s fee is higher than another. Perhaps one…
Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…
Posted on June 2, 2021
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
Dr. Neil J. Zemmel and his team at Dermlounge medical spa have launched a new look for their practice website, equipped with an attractive layout and innovative design elements. Richmond, VA — Voted best plastic surgeon in Richmond for several years, Dr. Neil J. Zemmel is committed to helping patients…
