Content marketing is a world of moving parts. With each new search engine algorithm update comes a clearer understanding of what works and what doesn’t in the quest to reach the top of google. One of the most common dilemmas that medical and dental practices struggle with? Whether they should…
Posted on January 11, 2022
In Google Ads, Industry Terms, Search Engine Marketing, Social Media Marketing
by Keith Humes
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
Posted on January 4, 2022
In Content Marketing, Google Ads, RM News, Search Engine Marketing, Social Media Marketing, Website Design
by Presley Van
Keeping up with last year’s trend in plastic surgery demand, 2021 saw a notable surge in cosmetic and elective healthcare all over the country. Our digital strategists continued to help our clients stand out in a crowded market while adapting to changing circumstances, offering robust tools such as Website Accessibility…
Wondering what will make your Instagram profile stand out more? Have you considered sticking to a consistent theme? An Instagram theme is the overall aesthetic appearance of your account. It reflects your company and the better it looks, the more likely people will want to follow and interact with your…
While our team is based in sunny San Diego, that doesn’t make the thought of a snowy holiday season any less magical at this time of year. In honor of the many holiday festivities happening this month, we wanted to take the time to serenade you with our marketing-themed version…
The dentists at Delaware Smile Center recently launched a new website that highlights the array of state-of-the-art dental and orthodontic treatments they offer. Middletown, DE — The team at Delaware Smile Center is committed to providing patients with top-notch service and exceptional dental outcomes. Drs. Saqib and Sohaib Usmani offer…
Mission Valley cosmetic dentist Landon Libby, DDS reveals a brand new responsive website design to illustrate the many state-of-the-art dental treatments available at Libby Dental. San Diego, CA — At Libby Dental, individuals in San Diego have a “one-stop” shop to address all of their dental needs — from routine…
Posted on December 14, 2021
In Content Marketing, Industry Terms, Website Design
by Marissa Lorberau
In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both site visitors and algorithms can successfully find what they need is the best way to earn authority and boost traffic…
Posted on December 7, 2021
In Content Marketing, Dentists, Email Marketing, Search Engine Marketing, Social Media Marketing, Surgeons
by Katie
All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so much time creating these online resources and materials, you want to make sure they’re contributing to your online presence. This…
Posted on November 30, 2021
In Content Marketing, Dentists, Email Marketing, Social Media Marketing, Surgeons
by Presley Van
We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This digital era introduces the reality that despite having all the trappings of a top-tier medical or dental practice, your potential…
