Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…
Posted on June 14, 2022
In Content Marketing, Dentists, Mobile Marketing, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
An extraordinary number of people on Facebook and other social media platforms access their accounts on a mobile device. This phenomenon became especially prevalent a few years ago, when Google essentially laid down the gauntlet when it comes to mobile design technology by updating its ranking algorithms. Now, mobile-friendly sites…
As we’ve expressed time and time again, having a mobile-friendly website for your medical or dental practice is extremely important in this age of Internet marketing. Not only does a mobile-compatible site significantly improve user experience for current and potential patients, it is also looked upon favorably by Google in…
When you submit a phrase or question to a search engine, you receive two kinds of results: organic and paid. Whereas paid results are essentially targeted advertisements, organic search results are unpaid listings the search engine has deemed to be the most relevant resources related to your search. Since the…
As a healthcare provider, you do everything in your power to prioritize patient safety, comfort, and satisfaction at every step of treatment. However, sometimes a new study or buzzworthy news story emerges that casts a negative light on a particular treatment or product, inciting anxiety in patients and leaving you…
Simply put, algorithms are a series of instructions for completing a task. They’re used every day for a multitude of purposes, and you likely use them without even thinking about it. When you get dressed, tie your shoes, or drive to work each day, you perform a series of steps…
Posted on May 10, 2022
In Content Marketing, Dentists, Reviews & Reputation, Social Media Marketing, Surgeons
by Tom Hall
Everyone has an opinion, and in the age of the Internet, we all now have the tools to make our opinions heard on a global scale. Not so long ago, the word “reviews” was typically relegated to a newspaper critic’s take on a local restaurant, a new movie or play…
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite the season, evergreen content will hold up regardless of trends coming and going. As a result, they’re always getting more…
Dr. Julie Gillis details the benefits of her dental practice receiving a website redesign from Rosemont Media, a San Diego-based healthcare marketing firm. Grand Junction, CO – Cosmetic dentist Julie Gillis, DDS and her team at her dental practice in Grand Junction, CO say they have been providing cosmetic and…
Posted on April 26, 2022
In Content Marketing, Industry Terms, Search Engine Marketing, Website Design
by Jordan Patterson
For dentists and plastic surgeons looking to build their online presence and expand their reach to potential patients, understanding certain digital marketing industry terms can be helpful. One phrase you may have heard is “bounce rate.” When implementing an online marketing strategy, the term “bounce rate” will often be used…
