It’s no secret that setting up a Google AdWords campaign can be a fantastic strategy for positioning your medical or dental practice in front of patients actively searching for treatments and/or services you provide. The question that begs to be asked, however, is how do you know if your AdWords…
Posted on September 13, 2016
In AdWords, Content Marketing, Dentists, Mobile Marketing, Surgeons
by Tom Hall
Google AdWords, also known as Pay-Per-Click or PPC, is one of the most important advertising tools in today’s online marketing arsenal. AdWords allows for a sustained advertising campaign for your practice across a variety of digital platforms – including desktop computers, smartphones, and tablets – and it can be customized…
A well-crafted Google AdWords Pay-Per-Click (PPC) strategy can provide a steady source of targeted website traffic for your medical or dental website; however, properly optimized landing pages are the key to translating these visits into valuable conversions. Once you get Google-users to click on your ad, the information they find…
What is the right amount to spend on SEO services for your practice’s website? The truth is, it really depends on who you’re working with. Ultimately, when it comes to the cost of SEO, you should be seeking out the best possible service, not the “best deal” or lowest price….
Dr. Jeff T. Blackburn and Dr. Sarah Kennealy of South River Dentistry announce the inauguration of their innovative practice website, which includes an enhanced layout and responsive capabilities. Midlothian, VA — The professionals at South River Dentistry want to elevate the dental experience, starting with their practice website. Dr. Jeff…
Have you ever shopped for something online? Without any personal interaction with the product, you likely turned to reviews to help determine if the item or service was worth the investment. Whether or not these reviews were the sole influencers of your purchase decision, the opinions of other people likely…
Posted on August 16, 2016
In Industry Terms, Search Engine Marketing, Social Media Marketing
by Ashley Berg
Just 10 short years ago, the # symbol meant something wholly different. But on March 21, 2006, the launch of Twitter changed everything. Once known as a pound or number sign, the # became a hashtag—and a social media communication sensation. Renamed and reinvented, this little scratch mark now can…
Posted on August 9, 2016
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Katie Nern
When it comes to SEO, you should always work smarter, not harder. This is especially true as you determine which keywords to optimize for throughout your website. In the past, short tail keywords – also referred to as “head terms” – were accepted as the best way to rank in…
Coronado Classic Dentistry unveils a custom website combining simple navigation elements, clean design, and comprehensive dental resources to deliver an optimal user experience. Coronado, CA – Recently, Coronado Classic Dentistry launched its elegant new website. For San Diego dentist Jason Keckley, DMD, creating a state-of-the-art site that catered to the…
Posted on August 2, 2016
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
Is there a particular procedure or specialty at your practice for which you would like to add an extra dose of promotion? If so, a Specialty Site may be the best way to do it. There are a lot of different monikers for what the team here at Rosemont Media…
