Personalized Service From a Specialized Team
You have a practice to run and patients to treat. Your time can’t be occupied by proactively discovering the next greatest digital marketing innovation or scouring through website statistics trying to figure out where leads are originating and how to best finetune your online strategy. Fortunately, Rosemont Media has all the time in the world to do just that.
Our team of consultants has extensive experience in identifying Internet marketing tactics that can boost your practice to the top of your market. We can identify how patients are currently finding your site and target new avenues to increase your website’s overall conversion rates.
Best of all, we work exclusively with elective healthcare professionals—including plastic surgeons, dentists, dermatologists, and more—meaning you won’t have to spend time educating us about your industry. On the contrary, we’ll spend that valuable time learning more about what makes your practice unique in order to employ the most appropriate marketing plan for you.
What You Get with Digital Marketing Consulting from RM
We believe in working with our clients to define goals and satisfy expectations. Below we’ve listed several distinctions and advantages of website consulting and management from Rosemont Media.
Digital Marketing Strategy Guidance
Successful healthcare marketing relies on a knowledgeable team of consultants capable of tracking the effectiveness of your entire online strategy. Our team has spent years entrenched in the search marketing industry, focusing on the research and analysis of each client’s website data to improve overall performance. Through this experience, we have gathered a comprehensive understanding of what works and how to make improvements to meet expectations.
As our consultants analyze the performance of your website, they focus on a diverse range of components, including:
Our consulting team is committed to bringing evidence-based marketing and online opportunities to elective healthcare practitioners through expert representation of SEO, SEM, and statistical analysis. We want you to focus on what really matters to the success of your practice: safe and effective procedures for satisfied patients. Our consultants will handle the behind-the-scenes website strategies by focusing on traffic evaluations, competition analysis, and conversion rates. Once we have all the facts, we’ll implement our proven SEO and online marketing strategies so you are able to simply navigate and evaluate your site’s performance and keep new patients calling in, and loyal patients happy.
Highlighted below are a few of the indicators and tools our team utilizes to track website performance.
Phone Call Tracking
With Rosemont Media’s sophisticated call tracking solution, our team can effectively track the success of your advertising and show you the return on your investment. From static local and toll free numbers, to sophisticated dynamic number insertion technology, our call tracking solutions and reporting will give you all you need to know about the effectiveness of your digital campaigns. In addition to tracking the source of phone call leads, call recording can be a valuable tool for team training.
Search Engine Performance
Google Analytics, Google Search Console, and other industry tools enable us to gather critical statistical data about your website’s performance, helping us gain insight and create hyper-targeted marketing campaigns.
With advanced software tools, our consultants can not only demonstrate the number of email submissions your practice receives, but also identify the source and evaluate quality.
Cross Device Conversion
When patients find your practice while searching on their smartphone but take action on their desktop computer, how do you track the lead? Our tools provide advanced capabilities for specific conversion data in a multiscreen world.
From design elements and content to behind-the-scenes components like site speed, page optimization, and linking, maintaining an up-to-date and accurate website is essential to the overall success of your digital marketing efforts. When you work with Rosemont Media, you will have a dedicated team of account representatives who are on-call to help facilitate any changes you may need to your site. In addition, they will proactively suggest ways to improve your website features so you can focus on your practice while having peace of mind that your site is getting the consistent attention it deserves.
Secure, Reliable Website Hosting
Having a dependable hosting service for your website is often taken for granted, but it’s something that cannot be overvalued. Rosemont Media offers a premium, secure cloud hosting service that is optimized for WordPress, ensuring maximum website uptime.
Creating website accessibility options is not only helpful for visitors, it protects your practice against legal action. This is because websites are included under the Americans with Disabilities Act (ADA), which prevents the discrimination of those with disabilities by requiring public resources be accessible to those who are physically or mentally impaired. When there are gaps in a website’s accessibility—such as a lack of video closed captioning, missing alt text for images, or keyboard-only accessibility—this violates the ADA and creates the opportunity for lawsuits.
To ensure our clients’ websites provide equal access to all of their users, Rosemont Media offers Website Accessibility Compliance Services. This comprehensive collection of services conforms to the Website Content Accessibility Guidelines (WCAG) 2.1 AA technical standards, protecting your practice from litigation caused by accessibility shortfalls. Our team performs ongoing audits of your website and regularly updates our services so they align with the evolving standards of website accessibility. We’re committed to keeping your website functioning at its highest level, while upholding the complex criteria published in the WCAG 2.1 AA.
Curious About the Cost?
If you are seeking an Internet marketing company for your medical or dental practice, Rosemont Media would love to offer help in any way we can. We offer complete package solutions that are tailored to your specific marketing goals. Visit our pricing page for more information or contact us today to receive a personalized quote.