Proven expertise creating paid search strategies that generate quality leads.

Key Benefits of PPC for Medical & Dental Practices

Paid search advertising offers a powerful tool for medical and dental practices looking to enhance their online presence and attract more patients. By leveraging specific features of PPC campaigns, practices can enjoy multiple benefits including:

  • Immediate Visibility: Quickly appear at the top of search engine results, while you work to improve your organic rankings over time.
  • Targeted Audiences: Reach specific patient demographics, locations, and times, ensuring your ads are seen by those most likely to need your services.
  • Measurable ROI: Easily track the effectiveness of your ads, allowing for clear comparison against traditional advertising methods.
  • Control Over Budget: Flexibly manage your advertising spending, making adjustments based on real-time performance and results.

The Rosemont Media Difference

At Rosemont Media, we tailor all paid search advertising campaigns to suit the exact needs of our clients. Our comprehensive approach includes a calculated mixture of Google Ads, YouTube video campaigns, targeted social media ads, display ads, and more, to drive visitors to your website as an adjunct to organic SEO traffic. This multi-channel strategy ensures your practice is visible where your potential patients spend their time. 

In addition to creating new campaigns for our clients, our team specializes in taking over and analyzing previously established campaigns. We utilize advanced advertising tracking tools and systems to not only understand the origins of leads but also to meticulously analyze performance data, ensuring each campaign is refined for maximum conversions. By implementing strategic cost optimization techniques, we enhance the efficiency of existing PPC campaigns. We maintain a keen focus on keeping the surgical acquisition cost within a targeted range (for example, about $150-$450 per surgical lead), balancing quality and cost to deliver optimal results.

We also believe in complete transparency, providing a breakdown of management expenses and ad costs that allows you to see exactly how your money is being spent. Ultimately, our commitment to quality and intimate understanding of the PPC landscape has earned us the title of a Google Partner—an esteemed designation awarded for meeting Google ad performance, spend, and certification requirements.

“I’ve had other companies running my AdWords campaigns in the past and have wasted too much money on management fees and ads that are not targeted. With Rosemont Media’s customized approach, I feel good about the investment I am making and can easily see the results of my campaign.”
— Michael Kosdon, DDS

What’s Included with RM Paid Search Advertising

We pride ourselves on creating custom paid search strategies that generate quality leads and yield a high ROI for plastic surgeons, dentists, bariatric surgeons, ophthalmologists, dermatologists, and various other healthcare professionals. Below are some of the many components that help set our PPC services apart.

How Does Paid Search Work?

Understanding how paid search advertising works can help you make the most of this powerful tool in your digital marketing toolbox. While there’s a lot that goes into creating a successful PPC campaign, here are four major parts of the process:

How Do Social Media Ads Fit into My PPC Strategy?

Social media ads are a valuable part of any healthcare PPC strategy, enabling precise targeting on platforms like Facebook and Instagram. Healthcare practices can customize ads to match the demographics, interests, and behaviors of their desired audience, ensuring higher relevance and engagement. Interactive ad formats, including images, videos, and polls, help capture attention more effectively than traditional methods, enhancing brand awareness and fostering community around the practice.

Additionally, social media’s retargeting capabilities keep practices visible to those who’ve previously engaged with their content, increasing the likelihood of conversion. With advanced analytics, practices can track ad performance and patient behavior, refining strategies for better returns. Integrating social media ads into a PPC strategy boosts online visibility, engages potential patients, and drives more leads, streamlining the journey from awareness to action.

Learn more about social media ads for plastic surgeons and social media ads for dentists.

Higher Conversion Rates with Custom Landing Pages

A high-quality landing page can have a positive impact on your Google Ads campaign. The relevance of content on landing pages affects the overall Quality Score assigned to a particular campaign. Google is very clear in its instructions for how to properly use Google Ads: it wants businesses to have original, relevant, useful, and specific content available once the link for the ad is clicked. Similarly, landing pages can be effectively used in conjunction with social media and YouTube ads, directing users to specialized pages that match the content and message of your video or social ad.

Custom landing pages allow you to deliver that, providing viewers with the specific content they’re looking for. By sending prospective patients to a page about a topic they’ve searched for, this tends to result in a better conversion rate. Whereas if you direct them to your homepage, which has a wider variety of services listed, they aren’t getting as targeted of information. By creating a custom landing page, you’re guiding visitors on how to take action for their procedure of interest. You’re putting compelling and visually appealing content in front of them for a procedure they’re already considering. 

Through the highly relevant nature of a custom landing page, you can attract more informed patients, who are more likely to contact you for an appointment. Learn more about custom landing page creation from our website design specialists.

Frequently Asked Questions About PPC for Doctors

Let’s Get Started!

For over a decade, Rosemont Media has assisted elective healthcare practitioners in reaching the top of their online marketplaces, and paid search advertising has always played an integral role. By tailoring a PPC campaign to strategically supplement your other online marketing endeavors, we can help expand your reach and bring more patients to your practice.

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