For their new website, Rancho Del Rey Oral & Facial Surgery Center wanted an online presence that matched the professionalism of their team while staying welcoming and easy to use. As a trusted Chula Vista oral surgery and dental implant practice, they work with both referred patients and those actively researching treatment options, so the site needed to speak to both groups. The design emphasizes their board-certified expertise in oral and maxillofacial surgery while keeping the tone approachable, making patients feel comfortable and confident in their choice of surgeons.
Design & User Experience
Built with modern dental website design features, the site is light, calming, and easy to navigate. With a fully responsive layout, it adapts seamlessly to phones, tablets, and desktops—perfect for patients researching procedures on the go. Clear calls-to-action (“Request an Appointment”) are placed throughout the site, making it simple for patients to take the next step. Referring providers also benefit from a straightforward structure that allows them to quickly access forms and resources.
Custom Content
Every page features custom-written content tailored to answer common patient questions in plain, reassuring language. Complex services like dental implants, All-on-X, and jaw surgery are explained in a way that emphasizes both the surgeons’ advanced training and the benefits to patients. The content also positions the practice as a trusted choice for people who may be comparing oral surgeons before moving forward with treatment.
SEO Strategy
The site is built with a search-first structure, giving each major service its own dedicated page. This approach helps the practice show up for both broad searches and specific high-value terms. Local dental SEO best practices, such as optimized contact info, location signals, and patient testimonials, were also integrated to attract nearby patients and improve search rankings.
Why It Works
This website shows how a practice can appear both highly credentialed and approachable at the same time. By combining responsive design, clear navigation, SEO-driven structure, and original content, Rancho Del Rey Oral & Facial Surgery Center now has a site that speaks directly to patients, reassures those who are shopping around, and makes life easier for referring providers.
Visit www.rdroralsurgery.com to see how a clean, responsive design, custom content, and SEO strategy come together to create a user-friendly experience for patients and providers.