Plastic Surgery Como approached Rosemont Media with a scenario a bit different from the typical single-surgeon site: three board-certified plastic surgeons in Columbia, MO, each with his own training and special focus, all practicing under one roof. The task was to design a site that could represent Dr. Stephen H. Colbert, Dr. Thomas Willson, and Dr. Eamon O’Reilly as equally credentialed partners, while still giving each of them the space to be found and understood individually by prospective patients.
The resulting site pairs a responsive plastic surgery website design with a structure that treats the practice’s multi-surgeon model as one of its great strengths. Visitors land on an overview that introduces all three doctors together, then can drill down into individual bio pages, procedure categories, or non-surgical offerings depending on what they’re looking for, all optimized for viewing on any device.
Balancing a Team Identity With Individual Expertise
Rather than defaulting to a single physician-focused narrative, the site’s content was written to hold two things at once: a shared practice identity and three distinct professional stories. The homepage and team overview establish what the surgeons have in common, board certification, rigorous training, and a personalized approach to planning, while each doctor’s own page speaks to his specific background, from Dr. Colbert’s hand and microsurgery training to Dr. Willson’s focus on post-bariatric body contouring to Dr. O’Reilly’s reconstructive work shaped by two decades of military surgical service.
An Organized Structure for a Growing Practice
With three surgeons, a full slate of surgical and non-surgical offerings, and detailed procedure information to manage, the site’s educational architecture was a central focus of this build. The navigation groups breast, body, and facial procedures into clearly labeled categories, calls out post-weight-loss body contouring as its own dedicated section, and keeps the path to scheduling a consultation short no matter where a visitor enters the site. The visual design incorporates a predominantly black and white color scheme with pops of brown and beige, along with consistent typography so that the practice’s breadth of information reads as organized rather than overwhelming.
Room to Expand as the Practice Builds Its Content Library
The site runs on a CMS that provides the convenient ability to manage and expand the content over time. A blog and photo gallery are already built into the site’s framework, ready to be populated as the practice develops additional case photos and educational articles to share. Until then, procedure pages carry the weight of showing prospective patients what to expect, giving visitors meaningful information and plenty of opportunities to contact the practice with any questions they may have. Plastic surgery SEO and GEO (generative engine optimization) strategies were worked into the content from the outset, so the practice has a foundation built to perform in search results as it grows its visibility in the Columbia, Missouri market.
Visit plasticsurgerycomo.com to explore the finished site. To find out what Rosemont Media could build for your own practice, please don’t hesitate to get in touch with our team