For his San Antonio-based plastic surgery practice, longtime client John Ayala, MD, FACS sought a top-to-bottom renovation of his website and digital presence. Rosemont Media revamped his previous site design with an eye-popping layout and a polished, fully responsive medical website design that evokes the high-quality, elegant atmosphere permeating Ayala Plastic Surgery. An array of advanced features on the site function to provide a seamless user experience, including a robust before-and-after photo gallery and unique pages custom-built to highlight Dr. Ayala’s top procedures (breast augmentation, tummy tuck surgery, and rhinoplasty). These personalized tools work to educate individuals on the different aesthetic treatments that can help them achieve their cosmetic goals, with each feature showcased on a stunning interface readily adaptable to any screen size and mobile device.
Seamless Online Experience
A number of modern features allow the sophisticated site design to unfold as users scroll, providing a dynamic and immersive online experience. With the implementation of seamless navigation, intuitive scrolling, and custom sections built to spotlight Dr. Ayala’s top procedures, the RM team was able to transform static content into an engaging patient journey.
With informative content displayed on a black-and-white motif and accentuated by eye-popping details, the new website manages to be simplistic and modern while remaining visually striking. Potential patients can easily find comprehensive, need-to-know FAQs about their favorite procedures while exploring before-and-after photos in a robust and easily navigable patient gallery. Together, these features work together to minimize confusion and maximize convenience for site visitors, promoting trust and accessibility — key drivers in increasing patient turnover and facilitating a more productive practice.
Front-End and Back-End Optimization
By integrating targeted content marketing and search engine optimization (SEO) best practices throughout the website, Dr. Ayala’s online presence was personally developed with his San Antonio patients’ needs in mind. These strategies work to place Dr. Ayala’s practice as the dominant result in related Google queries, helping ensure those seeking aesthetic surgery or non-surgical medical spa treatments are able to find the answers they’re looking for.
Explore the beautiful outcome of our collaboration with Dr. Ayala at ayalaplasticsurgery.com, and don’t hesitate to contact the RM team to learn more about what our digital strategists can do for your practice!