One of the major things to remember when developing a website for ophthalmology practices is that a lot of website viewers looking for these services likely have difficulty seeing. With that in mind, Las Vegas cataract surgeon Helga F. Pizio, MD, the founder of New Eyes, wanted a website that offered viewers an easy way to navigate its many pages of in-depth content. Therefore, the team at Rosemont Media completely revamped her existing site to provide a cleaner, more modern, and elegant experience for visitors.
The responsive website design technique utilized for New Eyes allows the site to be read and navigated easily across a range of digital devices – including smartphones, laptops, desktops, and tablet computers – without sacrificing content or the overall experience the practice wanted viewers to have. The New Eyes Website has been built with what is called a “sticky” navigation, which keeps the table of contents to the site permanently at the top of the screen, even when the viewer scrolls to the bottom. This is a helpful tool for web visitors, allowing them to easily find other pages and topics they are interested in learning more about. In addition to detailed biographies, comprehensive treatment descriptions, a page devoted to videos featuring Dr. Pizio explaining procedures, and helpful downloadable forms, the site includes prominent displays of the practice phone number, the patient portal, and social icons. It is also equipped with the latest medical SEO strategies to help make it stand out on the search engines.
Please take a look at neweyeslasvegas.com to see what an expansive website makeover can achieve.