Website Promotion

A great looking website can quickly become forgettable without visitors. Even after a website has been optimized for the search engines, it can fade into obscurity when not promoted properly. Rosemont Media uses multiple outlets for publicizing your website and boosting your search engine rankings. Our website promotion services include:

Blogs

A blog is a website or section of a website that provides regular or ongoing commentary from its owner and visitors. The blog is an extraordinarily powerful tool in the world of search engine marketing. Search engines favor websites with regularly updated content. The blog gives you the administrative ability to add content to you website without consulting with your designer. This format allows you to add content faster, cheaper and easier than ever before. Contact RM today to discuss blogging content suggestions, blogging security, and successful blogging techniques.

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Competition Analysis

Market exclusivity is a clear advantage in any industry. Understanding your competitors can position you at the head of the pack , instead of looking at the view from behind. Rosemont Media can conduct a detailed competition analysis for your practice and put you in front.

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Directory Listing Evaluations, Recommendations and Management

Most directories can generate profile for your website. However, all directories are not created equally. If you are having difficulty assessing which directories are right for your marketing dollars, lean on the professionals at Rosemont Media and let our experience guide you in making an informed decision.

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Email Marketing Campaigns

Whether you’re looking to send an email newsletter, a high-impact email promotion, an online survey, or simply build your email list, you can rely on Rosemont Media to help you get it done. Our full service email marketing solutions enable our clients to send great looking emails with minimal effort. Some of the features include:

  • Content Development – If you need help conveying your message, Rosemont Media’s copywriters can handle the task for you.
  • Complete Creative Control - Our designers create each design from scratch to match each client’s exact needs.
  • Design and Spam Testing – What good is your email campaign if your audience can’t view it? We test your design in popular email programs and run it through spam filters before the campaign is sent.
  • Statistical Reporting – Wouldn’t it be great to see who opened your message? A real time client dashboard is included with all email campaigns which provides you with detailed reporting on every aspect of your campaign from who opened it to which links were clicked on!

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Link Building

Search engines use complex algorithms to determine which sites to index in the organic listings for a particular search query. In fact, they use hundreds of criteria to decide whether or not a site is worthy of being displayed prominently in the search results. Website links are one of the key elements considered by the search engines making link building a critical component of an effective search engine optimization strategy. This is because inbound links count as votes for your website; the more votes you have from other relevant websites, the more important your website becomes on the search engines. Beware however that not all links are good links, and a link campaign focused on the wrong links can actually hurt your positioning. Rosemont Media has the experience and expertise to build a custom link strategy to fit your practice. Please call or email us today for an evaluation of your link strategy.

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Local Directories

National directories that garner visibility for competitive root term searches are an important part of your overall Internet strategy. As the Internet becomes more localized every day, local directories are playing just as important of a role in boosting a websites ranking for local searches. The best part is many of these opportunities are free! Rosemont Media will scour your market in search of any local directories and make sure your business is listed. Directories also have inherent SEO value that Rosemont Media will coordinate with your current SEO strategy. To learn more about local directory opportunities in you market, contact us today.

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Medical and Dental Social Media Optimization (SMO)

What is Social Media Optimization?

Social Media Optimization is fast becoming an extremely important element of successful search engine marketing campaigns. The goal of social media optimization is to improve the online performance of our clients’ aesthetic healthcare practices by specifically focusing on the social media communities of our dentists and surgeons.

Social media optimization, also called SMO and Social SEO, is similar to search engine optimization, as it is essentially the process of improving the findability and usability of our clients’ presence in social media communities such as Facebook, Twitter, LinkedIn, and beyond. The end-goal of SMO is to attract unique visitors to our clients’ social media communities to convert potential patients into current ones.

Why is SMO important for Medical and Dental Practices?

Through Rosemont Media’s SMO strategies, our clients are able to focus specifically on the virtual needs of their patients while sharing the important elements of their practice with an expanding social network. In addition to medical and dental Facebook optimization, adding other social media features to our clients’ Web sites greatly improves their ability to stay connected to their patients. By including RSS feeds, Share buttons, and the ability to instantly respond to patient questions or concerns, our clients not only stay connected to their growing network of patients, they also increase the likelihood that word-of-mouth referrals will go viral.

The aesthetic healthcare industry occupies a particularly advantageous position concerning viral word-of-mouth advertising. Because our clients are typically providing their expertise to support their patients and increase the quality of life, social media communities can play a significant role in the entire aesthetic enhancement experience. By nurturing the growth of supportive and informative social networks, SMO allows Rosemont Media clients to reinforce the patient-doctor relationship that is essential to the success of their physical practice.

Ultimately, dental and medical social media optimization allows our dentists and surgeons to promote their practice by giving potential patients an inside-look at the dedicated community of current patients, and the quality of care the practice provides.

To learn more about social media optimization, contact Rosemont Media today.

Custom Social Media Optimization Strategies

Social SEO or SMO strategies vary according to the type of social media community, and will change depending on the type of practice, the procedures offered, and the specific goals our clients have for their social media sites. The amount of time each practice is willing to dedicate to inspiring and maintaining the conversation on these communities also has a direct impact on the overall success of each social media optimization campaign, especially when developing dental and medical Facebook optimization strategies.

Dental and Medical Facebook Optimization: Quality Conversation is King

Dental and medical Facebook optimization is the most common form of SMO, and perhaps the most valuable when considering that Facebook creates a direct connection to your current and potential patients. Commonly called B2C, or business to consumer, medical and dental Facebook optimization increases the probability of successful, viral word-of-mouth advertising.

For more information about medical and dental Facebook optimization, or any other social network, contact Rosemont Media.

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Website Public Relations

Having a solid foundation for your internet marketing strategy made up of search engine optimization and/or paid advertising can exponentially boost your website’s ranking. One area often overlooked which can also have a powerful impact is public relations for your website. Authoring and syndicating optimized press releases about newsworthy ongoings in your office can have a positive impact both your reputation and search engine traffic as they provide a great way to gain inbound links to your website. Rosemont Media’s network of experienced consultants and writers will develop press releases on an ongoing basis so that you are positioned in front of industry media and consumers.

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