Reviews that are 100% Organic and Sustainable
By now, you know that Internet reviews are important to validating your online reputation and improving your organic ranking. Google, Yelp, Facebook, and other sites contain reviews from patients based on their experiences at specific practices. This phenomenon is one of the most valuable assets to a practice’s reputation, and taking advantage of the fact that huge numbers of potential patients are considering patient reviews before choosing their healthcare provider is essential to successful marketing. Acquiring reviews however can sometimes prove to be a challenge. Many of your happiest patients don’t always think about posting an online review. Furthermore, many practices simply aren’t set-up to ask for them. Rosemont Media has a variety of innovative tools to help healthcare providers easily acquire reviews on the most popular, trusted review sites around the web.
The first thing you can do to generate positive reviews is to make absolutely sure that your practice is providing the best possible experience for every patient that walks through your doors. Your entire team should be on the same page: take excellent care of your patients, go the extra mile, and do everything you can to give them a satisfactory visit.
The second thing: grab onto those positive reviews and let the world see them! There is nothing wrong with promoting the fact that people are saying nice things about you and your services – people are looking for just these kinds of comments in order to narrow down their choices among doctors. Your own website and your social media accounts are two great places for you to draw attention to positive reviews.
And number three: it is perfectly acceptable to encourage patients who have had positive experiences to talk about them online. You should never pay or incentivize patients to write good reviews; however, if they have told you they are happy with you and your team, it might not hurt to just ask them to spread the word.
It can be one of the most frustrating guidelines to follow, but most of the time, it is best to not respond to a negative review. There are several reasons for this – here are the two most important:
There are obviously some exceptions, particularly in cases where a review contains potentially slanderous allegations, violates the review site’s rules, and/or includes threatening or indecent content. In some instances, a review can be removed; however, it’s unlikely for the most part. As noted above, most negative reviews should just be ignored. The team at Rosemont Media can offer further guidance in cases where you’re not sure what to do.
Believe it or not, recent research has shown that a minor negative review may ultimately enhance the impact of positive reviews that are read before it. This could be because the negative review – typically one with only a small gripe or two, perhaps about the availability of parking at the practice or similar concerns – highlights the positives of the reviews that have already been read by the viewer.
Another benefit of a negative review (in some cases) is that it may include some valid points, particularly if they have been pointed out in several other reviews. A lot of negative comments may be truly unfair, but some of them may actually be honing in on an area that could use some improvement – and that can ultimately serve as useful feedback for your practice.