Google’s SGE: The Future Is Upon Us With the New Search Generative Experience
The advent of Artificial Intelligence (or AI) has brought the world yet another revolutionary technological innovation. For many businesses, marketing professionals, and consumers, there are two questions that have been top-of-mind over the last year or so: “Will AI affect the way you conduct searches on the Internet? If so, how?” We recently got some of the clearest answers to those questions yet. Google will eventually be rolling out a new way to search that will have a significant effect on the entire search landscape. It’s called “SGE” – a name that will likely soon become as ubiquitous and important as “SEO.”
What Is SGE?
SGE is an acronym for Search Generative Experience, a new paradigm for the Google search engine that will represent an enormous leap forward in terms of how we access and find information online. SGE integrates some of the latest AI advances directly into Google’s search capabilities, allowing the search engine to better-understand inquiries and create responses to them that sound more human. SGE is designed to answer direct questions, summarize information, and generate content, with less of a focus on providing links to external websites like you would find in traditional search results. SGE’s capabilities have been developed via machine learning models based on the trove of data available on the worldwide web.
How Will SGE Impact the User Experience?
One of the goals of SGE appears to be providing viewers with not only an enhanced search experience, but also a streamlined one. When you create a search query, the instantaneous results should provide direct answers and summations right there at the top of the first results page rather than a list of results with links that extends across numerous pages. With that in mind, SGE will list a select group of resources for which it may have gleaned some of the information in the response. The viewer can also refine their search a bit more with follow-up questions or instructions, and SGE is even designed to present helpful suggestions for those, as well. Ultimately, SGE seems to be geared toward making the search process quicker and more efficient. Additionally, the responses may be personalized based on viewer preferences, previous interactions with SGE, and the context of the questions. This can provide a more adaptable, customized experience when entering a search query.
What Could SGE Mean for My Website and My Practice?
There are several very important things to understand about the potential impact of SGE on the broader Internet landscape and overall Internet marketing strategies. First, like all previous forms of search, SGE is user-driven and requires engagement from the person looking for specific information. Additionally, a balance of Google Ads and organic listings will still be key components of the search experience. Based on what we know so far, ads and traditional listings will remain part of the search engine. It’s also important to note that Google is already using Artificial Intelligence tech to rank websites, and content is still “King.” Therefore, content is vital to your medical website or dental website, and should remain a major focus going forward.
Although the potential benefits associated with this new form of search are numerous, there are also some potential downsides. With this more compact format of results after a search query, some SEO experts contend that SGE may produce a gradual decline in the prominence of organic listings, and thereby overall traffic to websites, since SGE may be offering a comprehensive answer to the question directly on the search page. However, one of the keys to successful marketing, especially in the Internet era, is to evolve as necessary. Rosemont Media has seen many changes when it comes to the search landscape over the years and, fortunately, we’re already ahead of the game on numerous fronts.
Rosemont Media and SGE
Some of the best ways to prepare for this new search future involve things Rosemont Media has already been doing for a very long time. Producing continuous and consistent content updates that are formatted in an educational, understandable and easily digestible way is our stock-in-trade. Whether they are in the form of pages on the website, blog posts, press releases, or others, these types of updates will keep the supply of content flowing into websites (and into the Internet itself), regularly establishing its relevancy to search engines. Additionally, our strategies are based on balancing SEO with creativity in content and developing content that is heavily focused on how users input questions in order to match the query as closely as possible. All of this is crucial, as these standard strategies may make it more likely that the content shows up as a resource in an SGE search result, potentially lending even further credibility to the referenced site as it is shown as a possible source of trusted information in the response.
When it comes to search algorithms, informative and relevant content has been of utmost importance to Google for many years, and that will not change. In fact, it looks like it will continue in an even greater way with SGE, as the platform will be providing summations based on high-quality content, which may ultimately enhance the chances of being discovered in the SGE result. Again, Rosemont Media has always made relevant, educational, and genuinely informative content a hallmark of our services, and that goes right in line with what Google is expecting in order to achieve prominence with SGE responses.
SGE is not universally available just yet, and it is not clear exactly when it will take its first steps in the wider world. When SGE premieres, the experts at Rosemont Media are ready for it.
If you would like to talk to one of our experienced consultants about enhancing your website strategies, or developing a new website from the ground up, please don’t hesitate to contact us today.