In an effort to enhance his cosmetic dentistry practice’s online presence, Dr. Colin Morton recently teamed with Rosemont Media to upgrade both the aesthetics and functionality of his website. Equipped with a new responsive design that enables the site to automatically adjust to fit the specific screen size of the device from which it is accessed, the website boasts fixed image background scrolling on the homepage for an improved user experience, as well as imagery of beautiful smiles that represent the impressive cosmetic dental work and full mouth restorations Dr. Morton is known for providing.
Another unique element of Dr. Morton’s website is the organization of his procedural pages. In contrast to overarching categories like general, cosmetic, and reconstructive dentistry, the various dental services he offers are grouped by what the treatments can do for the patient. These include Regaining Chewing Function, Enhancing Beauty, Pro-Active Dentistry, Restoring Oral Health, Alleviating Dental Anxiety, and Eliminating Disease, making it easier for individuals to research a dental solution based on what they are seeking to accomplish.
In addition to these design aspects, the website also features a virtual office tour, written testimonials, and an expansive smile gallery consisting of before-and-after photos of Dr. Morton’s patients. Furthermore, Rosemont Media implemented the industry’s latest dental search engine optimization (SEO) strategies throughout the site, helping it to rank competitively for popular keywords and searches within the practice’s online marketplace.
To view the type of customized website our team at Rosemont Media can design, develop, and maintain for your dental practice, we encourage you to visit www.colinmortondds.com.