What are the Most Commonly Used AI LLMs When Looking For A Dentist?
Large Language Models, typically known simply as “LLMs,” are deep learning systems pre-trained on vast amounts of data to understand and process human language. For medical and dental practices, these generative AI systems present the ability to streamline workflow, automate patient management, and establish more efficient processes and protocols. With the proliferation of AI-powered answer engines, generative engine optimization (GEO), and AI chatbots, LLMs also offer significant benefits for patients actively searching for a qualified provider.
While LLMs haven’t yet upended the ubiquity of traditional Google searches, people are increasingly turning to advanced language learning models for guidance when searching for a healthcare provider, such as a qualified local dentist. By doing so, LLMs are quickly becoming valuable resources for patients seeking reputable, nearby dental care without the time-consuming endeavor of narrowing down a variety of potential providers. Here, the digital marketing specialists at Rosemont Media break down which LLMs are most commonly utilized and how AI is being leveraged for healthcare decision-making.
Old Habits Die Hard
“Google” didn’t become a verb in our natural lexicon for no reason. When it comes to generative AI, LLMs haven’t reached the point of replacing habitual human search behavior — i.e. finding answers and information on Google. According to global UX and research firm Nielson Norman Group, most users still defer to Google searches rather than LLMs to find the information they’re looking for.¹ In fact, a study conducted by Pew Research Center shed light on how built-in Google AI Overviews and AI summaries are reducing click-through rates to the open web², meaning people are finding the answers they’re looking for without ever leaving Google’s interface. By concluding that searchers were more likely to abandon their browsing session after visiting a page with a Google summary compared to without, the Pew study highlights how critical organic visibility remains for brands and dental practices who want to expand their reach. Experimenting with LLMs and AI tools has certainly boosted efficiency, but Google remains the initial touchpoint for the majority of online searchers.
How Can LLMs Improve Patients’ Search for a Top Dentist?
Artificial intelligence systems have the unique ability to process a colossal volume of online information. By interpreting user queries and instantaneously analyzing an array of testimonials, credentials, and patient-written reviews, LLMs can be highly effective in presenting personalized provider recommendations and local care based on a patient’s specific needs.
For those on the hunt for a qualified dental provider, LLMs can enhance and simplify the patient journey by:
- Not overwhelming users with fragmented information, inconsistent reviews, and confusing terminology — issues commonly associated with traditional searches
- Delivering answers in plain, concise language, backed by relevant data and tailored to each searcher’s intent
- Personalizing recommendations to reflect patients’ specific concerns, whether they would like to prioritize affordability, sedation options for anxiety, or advanced technology like Digital Smile Design (DSD)
- Saving patients time and empowering them to feel more confident in their healthcare decisions
- Providing user-friendly explanations at different reading levels, increasing accessibility and enhancing comprehension of clinical details
Regardless of whether an online searcher is seeking cosmetic dentistry, orthodontics, restorative treatments, or routine checkups, LLMs are refining the process of finding trusted and reliable care. Understanding which LLMs dominate this space and why is essential for dentists who want to stay modern and ahead of competitors in their market.
GPT-5 by OpenAI
As the fifth and most recent model in OpenAI’s series of generative pre-trained transformers, GPT-5 improves upon many of the limitations presented by ChatGPT-4. Known for its conversational tone and deep knowledge base, GPT-5 excels at translating complicated dental topics into clear, user-friendly explanations. GPT-5 is often used to compare local dentists based on their parameters for specialization, affordability, distance, and cost, among other factors.
GPT-5 is also used to weigh different treatment options, learn about recovery timelines, and even understand cost and insurance considerations before having to reach out to a dental office. For example, if a patient is unsure about the difference between dental bonding and veneers, GPT-5 can deliver a detailed yet digestible breakdown, empowering individuals to make more confident choices. That said, users should always verify this information during their initial consultation, as LLMs should never be leveraged in place of personal medical or dental advice from a doctor.
Google Gemini
Google Gemini is the company’s own advanced AI model, distinguished for its ability to integrate with local business data. Most patients prioritize convenience, which makes Gemini particularly helpful for automatically sorting through online reviews, business profiles, and location-based results to identify nearby dentists who match a specific user’s needs. This is especially favored among busy patients who are seeking care within a certain distance of their home or office. By merging local SEO insights with conversational AI, Gemini offers a tailored approach that blends quality and convenience.
Claude
Developed by Anthropic, Claude is a highly-regarded LLM known for its clear, accessible, and well-structured responses. Claude’s strength lies in its commitment to providing safe, reliable, and factual answers to user prompts. When actively researching dental practices or complex dental treatments such as implants, Invisalign®, or root canal therapy, accurate and trusted information is critical. Claude works to reduce the risk of misinformation, offering structured and well-supported insights to enhance patient education. This makes Claude particularly valuable for individuals who want to confirm the credibility of the information they encounter during their search.
LLaMA
Developed by Meta AI, LLaMA (Large Language Model Meta AI) is becoming a growing presence in healthcare-related searches. In dentistry, LLaMA can provide nuanced, in-depth content about various dentists and treatment options. With its research-oriented model, LLaMA can help users explore healthcare-related information with greater ease and has the potential to give patients an even richer understanding of their choices when searching for a dental provider.
Stay Ahead, Grow Your Practice
Ultimately, LLMs can be immensely useful in bridging the gap between patients and providers. Each model is distinguished by varying characteristics, but all work to empower individuals with knowledge, reduce the uncertainty that often comes with healthcare decisions, and ensure the path to finding the right dentist is smoother and more transparent.
The rise of LLM-driven searches underscores the importance of maintaining accurate, engaging, and accessible online content for dental practices. Since these models harvest their information from websites, directories, and reviews, maintaining a strong digital marketing strategy is crucial in ensuring your practice is visible in GEO and AI-driven recommendations.
Dentists who invest in consistent high-quality content, advanced dental website design, patient education, and positive online reviews are better positioned to appear in AI-driven searches than those with a lackluster web presence. If you’re ready to take charge of your online marketing plan or if you have any questions about how to grow your practice, don’t hesitate to contact Rosemont Media today.