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Cache Clearing: What, Why, When, & How?

Discover the what, why, when, and how of cache clearing.

Have you ever been told to “clear your cache” when experiencing website problems? This is commonly the first piece of advice given to people who come across issues related to how a webpage should look versus what they’re actually seeing. While simply “clearing your cache” in these instances is often…

From Click to Conversion: How to Optimize Custom Pages

Benefits of custom landing pages

We’ve discussed the importance of landing pages before, but we haven’t gone into great detail about custom pages. Much more than simply attractive places to land after clicking an ad, link, or search result—although they are also that—custom landing pages can dramatically boost your conversion rate. Of course, not all…

What are UTM Parameters?

What are UTM parameters?

We know that social media can be a powerful and economical platform for medical and dental practices to expand their patient base—yet measuring the success of social media marketing can be a little less explicit for service-oriented businesses when compared to a product-based enterprise. Unlike food or retail, people in…

The Case of the Disappearing Google Reviews (and Why You Really Shouldn’t Worry Too Much About Them!)

Have you noticed a recent drop in the total number of your Google reviews? There are reasons for this, and while it can be understandably disconcerting to realize you may have fewer patient reviews on Google My Business this month as opposed to last month, it’s ultimately not something to…

How to Plan an Effective Website

Just as a house without a solid foundation will surely crumble to the ground, a website built without meticulously devised blueprints for success can end up taking up space on the Internet in the best case scenario, and disenchanting potential patients in the worst. The web is plenty populated with…