Posted on November 12, 2019
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Keith Humes
It seems everyone is eager to create “viral” content—posts that are so compelling users share them with all their friends, who share them with all their friends, eventually racking up thousands or even millions of re-shares. As enticing as the prospect may seem, going viral should be low on the…
For many people, social media (SM) is confusing enough as it is. Trying to understand SM and how it works can often be frustrating and time consuming, which is one of the reasons why it makes sense to leave it to the professionals. While having someone manage your social media…
Posted on September 17, 2019
In Dentists, Reviews & Reputation, Search Engine Marketing, Surgeons
by John Lewis
So you want to rank higher on Yelp? The key to increasing your organic prominence and exposure on the popular business directory is to employ various optimization tactics known to boost rankings for searches related to your medical or dental practice. Essentially, it’s SEO for Yelp, as the directory has…
The dental team at Signature Smiles has revamped the look of its website, providing patients with an enhanced online resource. Houston, TX — Dedicated to providing exceptional patient care, the dentists at Signature Smiles have launched an updated website to better inform current and prospective patients. The team of Houston…
Posted on August 27, 2019
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
Is there a particular procedure or specialty at your practice for which you would like to add an extra dose of promotion? If so, a Specialty Site may be the best way to do it. There are a lot of different monikers for what the team here at Rosemont Media…
Social media has become a highly influential component of any brand’s marketing efforts. As medical and dental practices dive into the world of social media for business, one of the first questions they ask is: “How do I know if it’s working?” If you’re investing time and money into your…
Posted on August 6, 2019
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Katie Nagel
When it comes to SEO, make sure you’re working smarter, not harder. This is especially true as you determine which keywords to optimize for throughout your website. In the past, short-tail keywords – also referred to as “head terms” – were accepted as the best way to rank in the…
As the digital age continues to progress and the need for an online presence has become abundantly clear, there are countless website design options to choose from, including many template-based solutions that market themselves as “customizable.” Although it’s not always obvious, there’s a big difference between a custom website and…
In today’s Internet world, a good website is not just defined by an eye-catching design and a hefty amount of informative content. In addition to style and substance, it is equally important to create a site that makes it easy for viewers to find what they are looking for, while…
Social media is often criticized for being a “time suck”—a place where productivity goes to die. The propensity to draw in users for long periods may leave employers frustrated, but this focus-absorbing feature can be a gift to savvy marketers. Recognizing the potential benefits, thousands of dental and medical practices…
