Email Marketing

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Why Ethical Marketing Matters

Why Ethical Marketing Matters for Surgeons and Dentists

It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The Internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…

Are Your Emails Catering to Mobile Users?

You’ve updated your website to a responsive design, due to the impact of the “mobile revolution”… so why hasn’t your email marketing strategy adjusted, as well? Quite simply: if your emails aren’t optimized for mobile users, your target audience is unlikely to see them. How Do I Optimize Email Marketing…

How to Get Good Reviews

When you are searching for a specific good or service, how do you approach this process? Do you call your friends and ask for their opinion? Do you speak with your coworkers? Perhaps even look online to see what type of information you can find? It’s no different for individuals…

How to Get People to Open Your Emails

How to Get People to Notice Your Emails

There is arguably no other platform of connection that has remained resolute in its relevance quite like email. The amount of people who are not bombarded by an onslaught of new messages every day are few and far between, a reality that has most users sweeping uninteresting correspondence into an…

How to Build Your Email List

Building a practice email list is just one of the many marketing strategies we have available to us today, and can be among the most effective communication channels for the success of your practice and campaigns. With a concrete email list, your medical or dental practice can create personalized emails…

Email Marketing 101: Your Go-To Checklist

According to the Data & Marketing Association, email marketing has a return on investment (ROI) of 3800%. That’s an earning of about $38 for every $1 spent on email marketing efforts. To put it simply, if you’re not already using the power of email marketing, you might want to consider…

Digital Marketing Quiz: Is Your Practice Website Up To Date?

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. If your practice website and marketing strategy aren’t tailored to suit this modern approach to healthcare, you could be missing out. Never fear, Rosemont Media is…