Email Marketing

Blog / Email Marketing

Email Marketing 101: Your Go-To Checklist

According to the Data & Marketing Association, email marketing has a return on investment (ROI) of 3800%. That’s an earning of about $38 for every $1 spent on email marketing efforts. To put it simply, if you’re not already using the power of email marketing, you might want to consider…

Digital Marketing Quiz: Is Your Practice Website Up To Date?

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. If your practice website and marketing strategy aren’t tailored to suit this modern approach to healthcare, you could be missing out. Never fear, Rosemont Media is…

This Can Make or Break Your Email Marketing Campaign

How many emails are sitting unopened in your inbox this very minute? A quick glance would probably reveal a couple emails from family and friends, a few from subscriber lists you voluntarily signed up for once upon a time, and certainly a dozen or so from companies and vendors to…

When to Send Email Blasts

“Strike two!” the umpire screeches as an outside fastball slaps the catcher’s mitt. Though you don’t agree with the call, you back calmly out of the batter’s box and inhale deeply while assessing the situation. The count is now full with three balls and two strikes, the bases are loaded,…

3 Simple Email Marketing Tips

Email marketing can be an excellent tool for keeping patients informed about the happenings of your medical or dental practice. By sending an email blast, you can kick off specials and targeted promotions, introduce a new treatment or procedure, announce your latest awards and recognitions, and broadcast much, much more….

Do this to Improve Your Email Marketing Campaigns

How many people do you know who own a smartphone? How about a tablet? With the all the portable devices that are Internet-compatible these days, it’s no secret (or at least it shouldn’t be) that the number of people using mobile devices to access their email has risen exponentially over…

Email Marketing: Relevancy Rules the Realm

When executed properly, email marketing is one of the most effective methods your practice can use to connect and build relationships with both current and prospective patients. The key, however, is executing properly. Picture this: Just last week you visited the dentist for a routine cleaning during which you opted…