Email Marketing

Blog / Email Marketing

Digital Marketing Quiz: Is Your Practice Website Up To Date?

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. If your practice website and marketing strategy aren’t tailored to suit this modern approach to healthcare, you could be missing out. Never fear, Rosemont Media is…

This Can Make or Break Your Email Marketing Campaign

How many emails are sitting unopened in your inbox this very minute? A quick glance would probably reveal a couple emails from family and friends, a few from subscriber lists you voluntarily signed up for once upon a time, and certainly a dozen or so from companies and vendors to…

When to Send Email Blasts

“Strike two!” the umpire screeches as an outside fastball slaps the catcher’s mitt. Though you don’t agree with the call, you back calmly out of the batter’s box and inhale deeply while assessing the situation. The count is now full with three balls and two strikes, the bases are loaded,…

3 Simple Email Marketing Tips

Email marketing can be an excellent tool for keeping patients informed about the happenings of your medical or dental practice. By sending an email blast, you can kick off specials and targeted promotions, introduce a new treatment or procedure, announce your latest awards and recognitions, and broadcast much, much more….

Do this to Improve Your Email Marketing Campaigns

How many people do you know who own a smartphone? How about a tablet? With the all the portable devices that are Internet-compatible these days, it’s no secret (or at least it shouldn’t be) that the number of people using mobile devices to access their email has risen exponentially over…

Email Marketing: Relevancy Rules the Realm

When executed properly, email marketing is one of the most effective methods your practice can use to connect and build relationships with both current and prospective patients. The key, however, is executing properly. Picture this: Just last week you visited the dentist for a routine cleaning during which you opted…

Why Image-Only Emails Hurt Your Marketing

Email marketers must consider how their emails are received by email platforms. The way the emails are built is crucial to how they appear to readers. You probably have seen image only emails, which are emails that consist of a single image. These types of emails can actually hurt your…