Email Marketing

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How to Get People to Open Your Emails

How to get people to open your emails

There is arguably no other platform of connection that has remained resolute in its relevance quite like email. The amount of people who are not bombarded by an onslaught of new messages every day are few and far between, a reality that has most users sweeping uninteresting correspondence into an…

Digital Marketing Quiz: Is Your Practice Website Up to Date?

Test your medical or dental marketing skills with our quiz!

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more important than ever, with many patients turning to social media and online reviews to make informed decisions about their care….

When Is the Best Time to Send Email Blasts?

When is the best time and day to send dental or medical email marketing campaigns?

Many of us are bombarded by numerous emails every day, and the fuller our inbox gets, the less likely we are to read messages in their entirety — let alone open certain emails at all. This is why when it comes to planning your own email marketing campaigns, timing is…

Digital Asset Optimization: How It Makes You Stand Out in Search Results

How to optimize your digital assets

All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so much time creating these online resources and materials, you want to make sure they’re contributing to your online presence. This…

Why Ethical Marketing Matters

Why Ethical Marketing Is Important for Dental and Medical Practices

It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…

The Importance of Managing and Controlling Your Internet Portfolio

The Importance of Managing Your Internet Portfolio

Just as you would diligently protect and manage your own home and your office, it is important that you are taking excellent care of your web presence, as well. In addition to your medical or dental website, there are several other Internet assets that relate to the services you provide,…