Posted on September 13, 2016
In AdWords, Content Marketing, Dentists, Mobile Marketing, Surgeons
by Tom Hall
Google AdWords, also known as Pay-Per-Click or PPC, is one of the most important advertising tools in today’s online marketing arsenal. AdWords allows for a sustained advertising campaign for your practice across a variety of digital platforms – including desktop computers, smartphones, and tablets – and it can be customized…
What is the right amount to spend on SEO services for your practice’s website? The truth is, it really depends on who you’re working with. Ultimately, when it comes to the cost of SEO, you should be seeking out the best possible service, not the “best deal” or lowest price….
Posted on August 9, 2016
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Katie Nern
When it comes to SEO, you should always work smarter, not harder. This is especially true as you determine which keywords to optimize for throughout your website. In the past, short tail keywords – also referred to as “head terms” – were accepted as the best way to rank in…
Posted on August 2, 2016
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
Is there a particular procedure or specialty at your practice for which you would like to add an extra dose of promotion? If so, a Specialty Site may be the best way to do it. There are a lot of different monikers for what the team here at Rosemont Media…
Daniel Mills, MD of the Aesthetic Plastic Surgical Institute unveils his newly enhanced website featuring parallax scrolling, customized imagery, convenient navigation, and more. Laguna Beach, CA — Dr. Daniel Mills, a plastic surgeon in Orange County and current President of the American Society for Aesthetic Plastic Surgery (ASAPS), recently teamed…
Many medical and dental practices are still on the fence when it comes to investing in a strong social media presence. While the majority of practices have set up basic Facebook accounts, many are unclear as to whether developing their social media imprint is worth the time, money, and effort….
For many people, social media (SM) is confusing enough as it is. Trying to understand SM and how it works can often be frustrating and time consuming, which is one of the reasons why it makes sense to leave it to the professionals. While having someone manage your social media…
Dr. Phileemon Eric Payne recently announced the launch of a responsive specialty website designed to provide new parents with easily accessible and informative content on common infant ear defects. Houston, TX — There may be few things as stressful for parents as discovering their baby has a birth defect, even…
Social media is often criticized for being a “time suck”—a place where productivity goes to die. The propensity to draw in users for long periods may leave employers frustrated, but this focus-absorbing feature is a gift to marketers. Recognizing the potential benefits, thousands of dental and medical practices want to…
Sanova Dermatology has announced the release of its new website, complete with unique design features intended to improve visitor experience. Austin, TX — In an effort to provide a reputable resource for individuals seeking skin care information, the Austin dermatologists of Sanova Dermatology recently launched an expansive new website covering…
