AI call tracking is revolutionizing digital marketing, especially when integrated with paid search advertising in tools such as Google Ads. Utilizing sophisticated artificial intelligence to analyze and categorize calls based […]
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Google Local Service Ads (LSAs) are a powerful paid search tool in the arsenal of plastic surgery practices looking to attract new patients. As a proximity-based advertising system, LSAs offer […]
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If you’re a frequent reader of our humble blog, you know we have a few favorite topics in the realm of digital marketing. For example, we love discussing landing pages […]
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Google Ads—formerly called AdWords—can be a valuable tool for directing people’s attention to your practice and at the most opportune time: when they’re searching for the services you offer. To […]
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Could it be the end of Gooooogle? Not for the search engine, but for the long word at the bottom of each results page that directs you to the next […]
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Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more […]
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When you need something done right the first time, you call an expert—especially when the circumstances demand attention to detail and specialized knowledge of the task at hand. The same […]
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You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are […]
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Keeping up with last year’s trend in plastic surgery demand, 2021 saw a notable surge in cosmetic and elective healthcare all over the country. Our digital strategists continued to help […]
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All around the world, people were faced with unique challenges in 2020. However, the human spirit is resilient and strong. Together, we found ways to adapt and overcome these difficulties […]
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The holidays can be one of the most profitable times for running specials on products and treatments—but it can also be one of the most challenging. People are constantly being […]
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Double, double toil and trouble; fire burn and cauldron bubble. When it feels like a curse has been placed upon your website, mix up a magical potion to conjure higher […]
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