Without the ability to get aesthetic treatments amidst the COVID-19 stay-at-home orders, many men and women have gotten anxious to pursue elective dental treatments and plastic surgery procedures. Being stuck at home has allowed people more time to research various treatments they had been considering. This is especially apparent with…
In several communities, social distancing restrictions are being loosened, and elective healthcare practices are preparing to get back to work. As you gear up for patients to return, there are several things you can do to boost business as you reopen your practice. First and foremost, you should take advantage…
As more and more states begin to lighten COVID-19 restrictions, now is an ideal time to start implementing—or, at the very least, begin considering how to implement—strategies for ramping business back up at your medical or dental practice. To assist you in doing so, Rosemont Media has put together nine…
At the end of March, Google announced it would be offering Google Ads credits to eligible small- and medium-sized businesses (SMBs) in the “coming months” to help provide support during the COVID-19 pandemic. To qualify for credits, the search engine giant said SMBs—which includes most medical and dental private practices—must…
As the whole world faces a common enemy, we all must make adjustments to our lifestyles to ensure our safety, as well as the safety of others. Unfortunately, these crucial changes have made an impact on how we do business — and for a multitude of businesses, including elective healthcare…
Paid search is a valuable part of any online marketing strategy. Through pay-per-click (PPC) tools like Google Ads, practices can purchase ads to position their website next to—and even above—the organic search results. In addition to bidding for procedural keywords, doctors may choose to purchase ads for their name or…
Google Ads (formerly called AdWords) can be a valuable tool for directing people’s attention to your practice and at the most opportune time—when they’re searching for the services you offer. To make your Google Ads campaigns as effective as possible, you must first understand the different match types you can…
The holidays can be one of the most profitable times for running specials on products and treatments—but it can also be one of the most challenging. People are constantly being bombarded with ads online, making it more difficult for your practice to get noticed amidst all the commotion. Fortunately, this…
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
If you’re a frequent visitor of our blog, you know we have a few areas of interest we tend to focus on—social media marketing and responsive websites are two examples. Landing pages are on that list too, and not only because we enjoy making them. Our enthusiasm is based in…
Posted on May 20, 2020
In Content Marketing, Dentists, Email Marketing, Google Ads, RM News, Search Engine Marketing, Social Media Marketing, Surgeons
by Katie Nagel 
