Paid search is a valuable part of any online marketing strategy. Through pay-per-click (PPC) tools like Google Ads, practices can purchase ads to position their website next to—and even above—the organic search results. In addition to bidding for procedural keywords, doctors may choose to purchase ads for their name or…
Google Ads (formerly called AdWords) can be a valuable tool for directing people’s attention to your practice and at the most opportune time—when they’re searching for the services you offer. To make your Google Ads campaigns as effective as possible, you must first understand the different match types you can…
Posted on November 27, 2018
In Email Marketing, Google Ads, Search Engine Marketing, Social Media Marketing
by Katie Nagel
The holidays can be one of the most profitable times for running specials on products and treatments—but it can also be one of the most challenging. People are constantly being bombarded with ads online, making it more difficult for your practice to get noticed amidst all the commotion. Fortunately, this…
Posted on August 21, 2018
In Google Ads, Industry Terms, Search Engine Marketing, Social Media Marketing
by John Lewis
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
Posted on May 15, 2018
In Content Marketing, Dentists, Google Ads, Search Engine Marketing, Surgeons, Website Design
by admin
If you’re a frequent visitor of our blog, you know we have a few areas of interest we tend to focus on—social media marketing and responsive websites are two examples. Landing pages are on that list too, and not only because we enjoy making them. Our enthusiasm is based in…
Posted on April 25, 2017
In Content Marketing, Email Marketing, Google Ads, Reviews & Reputation, RM News, Search Engine Marketing, Social Media Marketing, Website Design
by admin
Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. If your practice website and marketing strategy aren’t tailored to suit this modern approach to healthcare, you could be missing out. Never fear, Rosemont Media is…
Posted on March 7, 2017
In Email Marketing, Google Ads, Search Engine Marketing, Social Media Marketing
by Katie Nagel
You know people are visiting your website, but have you ever wondered where exactly this traffic is coming from? These visitors are most likely finding you through multiple channels, and by identifying what these are, you can fine-tune your online marketing strategy to see continual growth. Although it may…
Posted on January 17, 2017
In Content Marketing, Google Ads, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
Having a dynamic website marketing strategy that evolves with emerging trends can help your healthcare website maintain a competitive edge. Whether you feel like your website is lagging behind your competitors or you are looking to re-energize your digital efforts, we have compiled a list of several potent marketing secrets…
As a Premier Google Partner, we take it upon ourselves to always stay on top of the latest Google updates and advancements, and we pride ourselves on our extensive AdWords knowledge and experience. Remaining well-informed enables us to keep our clients on top. Naturally, we hear a lot of questions…
It’s no secret that setting up a Google AdWords campaign can be a fantastic strategy for positioning your medical or dental practice in front of patients actively searching for treatments and/or services you provide. The question that begs to be asked, however, is how do you know if your AdWords…
