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Attention Doctors! Who’s Buying Ads for Your Name on Google?

Is your competitor buying ads under your practice name?

Paid search is a valuable part of any online marketing strategy. Through pay-per-click (PPC) tools like Google Ads, practices can purchase ads to position their website next to—and even above—the organic search results. In addition to bidding for procedural keywords, doctors may choose to purchase ads for their name or…

The 5 Types of Keyword Matches on Google Ads

The 5 Types of Keyword Matches on Google Ads

Google Ads (formerly called AdWords) can be a valuable tool for directing people’s attention to your practice and at the most opportune time—when they’re searching for the services you offer. To make your Google Ads campaigns as effective as possible, you must first understand the different match types you can…

Dynamic Number Insertion – Journey from Click to Call

Go Beyond Basic Call Tracking with Dynamic Number Insertion

You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…

Digital Marketing Quiz: Is Your Practice Website Up To Date?

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. If your practice website and marketing strategy aren’t tailored to suit this modern approach to healthcare, you could be missing out. Never fear, Rosemont Media is…

Website Marketing Secrets for a Thriving Online Presence

Having a dynamic website marketing strategy that evolves with emerging trends can help your healthcare website maintain a competitive edge. Whether you feel like your website is lagging behind your competitors or you are looking to re-energize your digital efforts, we have compiled a list of several potent marketing secrets…

Rosemont Media Answers AdWords FAQs

As a Premier Google Partner, we take it upon ourselves to always stay on top of the latest Google updates and advancements, and we pride ourselves on our extensive AdWords knowledge and experience. Remaining well-informed enables us to keep our clients on top. Naturally, we hear a lot of questions…

How Can I Track My Google AdWords?

It’s no secret that setting up a Google AdWords campaign can be a fantastic strategy for positioning your medical or dental practice in front of patients actively searching for treatments and/or services you provide. The question that begs to be asked, however, is how do you know if your AdWords…