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Creating Strategic Specials & Promotions to Welcome Patients Back

How to offer promotions to welcome patients back to your medical or dental practice

Without the ability to get aesthetic treatments amidst the COVID-19 stay-at-home orders, many men and women have gotten anxious to pursue elective dental treatments and plastic surgery procedures. Being stuck at home has allowed people more time to research various treatments they had been considering. This is especially apparent with…

9 Strategies for Boosting Business as Restrictions Ease

How can you boost business for your dental or medical practice now that COVID-19 restrictions are being lifted?

As more and more states begin to lighten COVID-19 restrictions, now is an ideal time to start implementing—or, at the very least, begin considering how to implement—strategies for ramping business back up at your medical or dental practice. To assist you in doing so, Rosemont Media has put together nine…

COVID-19 Google Ads Credits: What Your Practice Can Expect

Google is providing ad credits to small and medium businesses during COVID-19

At the end of March, Google announced it would be offering Google Ads credits to eligible small- and medium-sized businesses (SMBs) in the “coming months” to help provide support during the COVID-19 pandemic. To qualify for credits, the search engine giant said SMBs—which includes most medical and dental private practices—must…

Attention Doctors! Who’s Buying Ads for Your Name on Google?

Is your competitor buying ads under your practice name?

Paid search is a valuable part of any online marketing strategy. Through pay-per-click (PPC) tools like Google Ads, practices can purchase ads to position their website next to—and even above—the organic search results. In addition to bidding for procedural keywords, doctors may choose to purchase ads for their name or…

The 5 Types of Keyword Matches on Google Ads

The 5 Types of Keyword Matches on Google Ads

Google Ads (formerly called AdWords) can be a valuable tool for directing people’s attention to your practice and at the most opportune time—when they’re searching for the services you offer. To make your Google Ads campaigns as effective as possible, you must first understand the different match types you can…

Dynamic Number Insertion – Journey from Click to Call

Go Beyond Basic Call Tracking with Dynamic Number Insertion

You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…