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The Importance of a Mobile-Friendly Website

Why is it important for doctors and dentists to have a mobile-friendly website?

An extraordinary number of people on Facebook and other social media platforms access their accounts on a mobile device. This phenomenon became especially prevalent a few years ago, when Google essentially laid down the gauntlet when it comes to mobile design technology by updating its ranking algorithms. Now, mobile-friendly sites…

Does Responsive Website Design Boost SEO?

Does responsive website design boost SEO for doctors and dentists?

As we’ve expressed time and time again, having a mobile-friendly website for your medical or dental practice is extremely important in this age of Internet marketing. Not only does a mobile-compatible site significantly improve user experience for current and potential patients, it is also looked upon favorably by Google in…

What Is Evergreen Content?

What Is Evergreen Content?

Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite the season, evergreen content will hold up regardless of trends coming and going. As a result, they’re always getting more…

Industry Jargon Explained: Bounce Rate

what does bounce rate mean?

For dentists and plastic surgeons looking to build their online presence and expand their reach to potential patients, understanding certain digital marketing industry terms can be helpful. One phrase you may have heard is “bounce rate.” When implementing an online marketing strategy, the term “bounce rate” will often be used…

Digital Marketing Quiz: Is Your Practice Website Up to Date?

Test your medical or dental marketing skills with our quiz!

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more important than ever, with many patients turning to social media and online reviews to make informed decisions about their care….

Content Marketing: Quality vs. Quantity

Is quality or quantity more important for content marketing?

You probably already know that Google values new content, so it’s clear that keeping your website relevant through new blogs and pages (as well as updating content on your existing pages) is an important content marketing strategy. However, it brings to mind the age-old debate of quality vs. quantity. There’s…