Posted on June 11, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Cassie Fowler
Due to ongoing changes to how websites are ranked in search engine results, SEO tactics are always evolving. Despite these fluctuations, however, one strategy that has held true over the years is content marketing, which is a crucial part of any successful online marketing plan. While many older methods—such as…
As medical doctors and dentists, you know the importance of regular checkups. Not only do these visits help patients maintain optimal health, they can also assist in identifying and/or preventing certain – potentially serious – conditions before symptoms begin to manifest. Just as people need routine examinations, the same can…
Search engine optimization (SEO) and search engine marketing (SEM) are popular buzz terms in the digital world. If you have a website for your medical or dental practice, there’s a good chance you’ve heard both used—sometimes interchangeably—to describe efforts that aim to boost traffic and enhance brand awareness online. Although…
Posted on May 21, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
There are several ways to develop great website visibility and generate brand recognition online, but it’s only when you combine various marketing tools that your practice can achieve its full potential. The online elective healthcare marketplace has evolved considerably in just the past couple of years, and these latest developments…
You’ve decided you need a website for your medical or dental practice—great call. The next step is to find an online marketing firm that can help create a site that gives you the aesthetics and functionality you desire. Some agencies may offer to design and build your practice website from…
Posted on April 16, 2019
In Content Marketing, Dentists, Search Engine Marketing, Surgeons
by Tom Hall
Think of your website’s blog like it’s a magazine. New editions bring new information and can ultimately bring in new readers. You see it here in this very blog from Rosemont Media – our blog is one of the best ways to spread the word about the latest news in…
Google Ads (formerly called AdWords) can be a valuable tool for directing people’s attention to your practice and at the most opportune time—when they’re searching for the services you offer. To make your Google Ads campaigns as effective as possible, you must first understand the different match types you can…
Posted on March 26, 2019
In Dentists, Search Engine Marketing, Social Media Marketing, Surgeons, Website Design
by Keith Humes
Given the attention that millennials receive in popular culture and the media, slipping into stereotypes about this generation of young adults is an easy thing to do. When it comes to courting the next era of patients, however, you’ll have to abandon your cheeky quips about millennials to be successful….
Posted on March 19, 2019
In Content Marketing, Dentists, Search Engine Marketing, Surgeons
by Katie Nagel
A lot of time and energy go into building a website that can effectively represent your practice—and this effort should never completely stop. In the beginning, your goals may be to ensure your site works properly, has an attractive design, offers helpful information, and is optimized for search engines. While…
Posted on March 5, 2019
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
