Posted on February 12, 2019
In Dentists, Reviews & Reputation, Search Engine Marketing, Surgeons
by admin
Testimonials are more important than ever to a business’s reputation. Acquiring them can seem like a chore at times, but that’s not where the responsibility ends. Once dentists and surgeons receive online patient reviews, it’s in the best interest of the practice to respond to them—good and bad. This process…
Posted on January 1, 2019
In Content Marketing, Dentists, Mobile Marketing, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
An extraordinary number of people on Facebook and other social media platforms access their accounts on a mobile device. Why is that important? Because if Facebook users are clicking over to your medical or dental website from a mobile device, your site needs to have a mobile-friendly design to give…
Posted on December 4, 2018
In Content Marketing, Industry Terms, Search Engine Marketing
by Presley Van
After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
Posted on November 27, 2018
In AdWords, Email Marketing, Search Engine Marketing, Social Media Marketing
by Katie Nagel
The holidays can be one of the most profitable times for running specials on products and treatments—but it can also be one of the most challenging. People are constantly being bombarded with ads online, making it more difficult for your practice to get noticed amidst all the commotion. Fortunately, this…
Just when you thought you had the world of SEO figured out, Siri and Ok Google present a new challenge—voice search. In the past, everyone would search online by manually typing in their questions. As of the last few years, a growing number of people are utilizing voice search to…
Posted on September 18, 2018
In Content Marketing, RM News, Search Engine Marketing
by Cassie Fowler
If you’re reading this, it’s likely you’ve already taken the first step towards getting some professional help for your marketing needs, so congratulations! 🎉 Hopefully you’ve also figured out how to identify an untrustworthy marketing company, because the last thing you need when seeking assistance is to get tricked into…
Posted on September 5, 2018
In Content Marketing, Dentists, Search Engine Marketing, Surgeons, Website Design
by admin
We’ve discussed the importance of landing pages before, but we haven’t gone into great detail about custom pages. Much more than simply attractive places to land after clicking an ad, link, or search result—although they are also that—custom landing pages can dramatically boost your conversion rate. Of course, not all…
Is your website not performing as well as you hoped it would? Or how about as well as your marketing company promised it would? Working with a sub-par SEO provider can be costly, frustrating, and can potentially harm the performance of your site years into the future. If you are…
Posted on August 21, 2018
In AdWords, Industry Terms, Search Engine Marketing, Social Media Marketing
by John Lewis
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
Content marketing is a world of moving parts. With each new search engine algorithm update comes a clearer understanding of what works and what doesn’t in the quest to reach the top of google. One of the most common dilemmas that medical and dental practices struggle with? Whether they should…
