Search Engine Marketing

Blog / Search Engine Marketing

Building a Diverse Link Portfolio

How to create link-worthy content & build a diverse portfolio of quality backlinks to boost SEO.

Digital content marketing is an ever-evolving field, and keeping up with the latest trends and strategies can oftentimes seem overwhelming. Techniques that worked well in the not-so-distant past are constantly being revised in response to new policies and search algorithms. In recent years, Google has placed a much stronger emphasis…

What Is Yext, and How Does It Improve Local SEO?

What is yext?

Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…

Why Should I “Google My Business”?

Word of mouth can be great for business, but inspiring people to choose your practice these days requires you to have a well-established presence online. Patients are utilizing Internet searches and review outlets to find medical and dental professionals quickly, easily, and reliably. In addition to having a responsive website…

Checking Your Website Health with Google Search Console

How to use Google Search Console to check the health of your website

When it comes to managing the status of your website, Google Search Console (formerly known as Google Webmaster Tools) is one of the most useful resources available. Like a routine check-up at the doctor’s, Google Search Console is a diagnostic tool for making sure your website is running well. In…