Search Engine Marketing

Does Responsive Website Design Boost SEO?


As we’ve expressed time and time again, having a mobile-friendly website for your medical or dental practice is extremely important in this day and age of Internet marketing. Not only does a mobile-compatible site significantly improve user experience for current and potential patients, it is also looked upon favorably by…

How to Utilize a Tight Marketing Budget


Absolutes are easy. Take, for example, paying rent. Each month you can choose to pay in full or risk losing access to the space. Simple. Undefined demands are harder to manage. You know investing in search engine marketing (SEM) and search engine optimization (SEO) for your medical or dental practice…

Tips for Hiring an All-Star Marketing Agency


Let’s say you’re toying with the idea of hiring a marketing agency for your medical or dental practice. You could experiment with letting your part-time assistant office manager handle the responsibility, as he has “dabbled in Search Engine Marketing.” On the other hand, choosing a dedicated firm can help to…

Industry Jargon Explained: Black Hat


We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….