Posted on October 12, 2021
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
Is there a particular procedure or specialty at your practice for which you would like to add an extra dose of promotion? If so, a Specialty Site may be the best way to do it. There are a lot of different monikers for what the team here at Rosemont Media…
Posted on September 8, 2021
In Industry Terms, Reviews & Reputation, Search Engine Marketing, Social Media Marketing
by Keith Humes
We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….
Seeing is believing for many patients. You can provide exceptionally written website content describing the results a procedure can achieve, but at the end of the day, consumers often want to be able to view the type of aesthetic transformation you can help them achieve with their own eyes. With…
If you’re a medical or dental practice, you probably have the goal to get your website to the top of Google. When you’re one of the first sites in organic search results, your website will not only get seen more, but the placement suggests you’re a leading practice in your…
Posted on July 27, 2021
In Content Marketing, Industry Terms, RM News, Search Engine Marketing, Website Design
by Merylee Robbins
Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in the ADA extend to websites. The United States Department of Justice (DOJ) and the court system are upholding interpretations of…
Digital content marketing is an ever-evolving field, and keeping up with the latest trends and strategies can oftentimes seem overwhelming. Techniques that worked well in the not-so-distant past are constantly being revised in response to new policies and search algorithms. In recent years, Google has placed a much stronger emphasis…
When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to the organic results. Known as the Google Local Pack/Finder, this list is typically a map preview followed by a collection…
Posted on June 2, 2021
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
When you require a product or service, what is the first thing you do to decide who will receive your business? In an age with so many options, people usually make decisions based on perceived satisfaction — which choice will give me the experience that will make me happiest? Aside…
Word of mouth can be great for business, but inspiring people to choose your practice these days requires you to have a well-established presence online. Patients are utilizing Internet searches and review outlets to find medical and dental professionals quickly, easily, and reliably. In addition to having a responsive website…
