Word of mouth is lovely, but successfully motivating people to choose your medical or dental practice requires more than a few verbal praises from the well intentioned. Modern patients are utilizing Internet searches and review outlets to find medical professionals quickly, easily, and reliably. But you already know this; that’s…
We understand – you’re a doctor, not a webmaster! Not to worry, Dr. “Bones” McCoy; Rosemont Media has your back. When explaining how to maintain your online presence, it might seem like the terminology we sometimes use may as well be another language. To help you better understand, we will…
As predicted at the beginning of last year, 2014 brought a number of changes and updates to the world of online marketing, many of which had a significant impact on website search results and rankings for the healthcare industry and beyond. Based on the Internet’s history of continued evolution, we…
Twenty-fourteen was a big year for new website ranking factors. From penalizations for bad links to boosts in SEO for secure web pages, the effects of Google’s continuous cleanup had – and will continue to have – a profound impact on sites all across the globe. As the year draws…
As medical doctors and dentists, you know the importance of regular checkups. Not only do these visits help patients maintain optimal health, they can also assist in identifying and/or preventing certain – potentially serious – conditions before symptoms begin to manifest. Just as people need routine examinations, the same can…
Posted on December 2, 2014
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Ashley Berg
Website marketing for medical and dental professionals can often seem like a highly nebulous industry, and the regular updates and habitual changes to search engine algorithms tend to reinforce this impression. As a result, you may accidentally implement a campaign that could ultimately hurt your website ranking rather than help…
Google is at it again: the search engine giant recently announced a new update to Penguin, its algorithm designed to detect and penalize websites employing black-hat link-building strategies. Though this is the first change made to the Penguin algorithm since October 4th, 2013 (and the fifth modification since its inauguration…
Posted on October 7, 2014
In Content Marketing, Search Engine Marketing, Website Design
by Cassie Fowler
Remember the story of the tortoise and the hare? Slow and steady wins the race. The same can be said for improving your medical or dental website’s search engine rankings. Achieving a top spot on Google and other leading search engines is obviously an excellent way to gain attention and…
As mentioned in our recent blog post detailing the evolution of writing for SEO, many strategies that were once used for ranking higher in search engine results now put your website at risk. As new updates have occurred to Google’s algorithm, more and more sites are being penalized for spammy…
As you may know, search engine optimization (SEO) is used to influence a website’s ranking in search results. Unfortunately, tactics that were once the end-all-be-all in search engine marketing (SEM) can now cause your site to be penalized. This is because Google is constantly updating its algorithm to detect shady…
