After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
Posted on May 9, 2023
In AdWords, Content Marketing, Dentists, Google Ads, Search Engine Marketing, Surgeons, Website Design
by Holly Hoyt
If you’re a frequent reader of our humble blog, you know we have a few favorite topics in the realm of digital marketing. For example, we love discussing landing pages – and that’s not just because we enjoy making them! The traditional purpose of a landing page is to direct…
Artificial intelligence (AI) has made waves in the digital world over the last several months. With OpenAI’s ChatGPT, Google’s Bard, and Microsoft’s Bing, conversational AI tools are becoming more mainstream, causing many to wonder how online search will continue to change. As these large language model (LLM) programs are quickly…
Google Ads—formerly called AdWords—can be a valuable tool for directing people’s attention to your practice and at the most opportune time: when they’re searching for the services you offer. To make your Google Ads campaigns as effective as possible, you must first understand the nature of keywords and the different…
Posted on March 21, 2023
In Content Marketing, Dentists, Search Engine Marketing, Social Media Marketing, Surgeons
by Holly Hoyt
Your dental or medical website is one of the most prominent and important ways you can deliver an abundance of information about your practice and the treatments you offer. In addition to its function as an online window into your services, it shouldn’t be forgotten that it can also be…
Just when you thought you had the world of SEO figured out, voice assistants like Alexa and Google Assistant present a new challenge — voice search. In the past, searching for information online meant manually typing out questions, but for several years now, a growing number of people are utilizing…
Posted on February 28, 2023
In Content Marketing, Dentists, RM News, Search Engine Marketing
by Rosemont Staff
Presented by Keith Humes, CEO Rosemont Media Webinar Date: Thursday, March 30th at 5pm PST/7pm CST Where: Virtually with the American Academy of Cosmetic Dentistry (AACD) Click Here to Register Join RM CEO Keith Humes for a thought-provoking webinar on the future of SEO in the field of dentistry. As…
Posted on February 21, 2023
In Industry Terms, Search Engine Marketing, Social Media Marketing
by Marissa Lorberau
On March 21, 2006, the launch of Twitter substantially changed a number of common communication and marketing tactics. Over the ensuing years, the ever-evolving social media landscape has continued to alter the shape of digital marketing—and the internet as a whole. However, in a sea of change, one component has…
Posted on February 14, 2023
In Content Marketing, Industry Terms, Search Engine Marketing
by Holly Hoyt
Dear SEO, Not until now have I had the courage to tell you the truth: I’m madly in love with you. Oh, SEO. My darling SEO. I’ve admired your ability to put medical and dental websites on the map for so long. You have no idea the way my heart…
Posted on February 7, 2023
In Content Marketing, Dentists, Search Engine Marketing, Surgeons
by Katie Nagel
Today’s artificial intelligence (AI) technology is transforming the way we live. From smartphones autocorrecting our texts to Alexa answering our every question, AI is all around us. In healthcare, it’s already helping with administrative tasks and diagnostic processes, and as a more recent development, AI is creating content for websites….
