When it comes to managing the status of your website, Google Search Console (formerly known as Google Webmaster Tools) is one of the most useful resources available. Like a routine check-up at the doctor’s, Google Search Console is a diagnostic tool for making sure your website is running well. In…
Posted on March 23, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Presley Van
After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
Posted on March 16, 2021
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
Posted on March 9, 2021
In Content Marketing, Search Engine Marketing, Website Design
by Cassie Fowler
Remember the story of the tortoise and the hare? Slow and steady wins the race. The same can be said for improving your medical or dental website’s search engine rankings. Achieving a top spot on Google and other leading search engines is obviously an excellent way to gain attention and…
As a practice owner, you want your website to show up in Google results—preferably toward the top of page one. Search engine optimization (SEO) is the way to get there, but what happens when a ranking you previously held significantly drops or, even worse, disappears? There are several reasons why…
Social media is an important component of any successful online marketing strategy, but the relationship between social signals and SEO rankings has always been somewhat ambiguous. Many businesses are active on platforms like Facebook, Instagram, and Twitter and while the benefits of a social presence may be obvious, the impact…
Keeping up with Google’s latest search trends can be like a game of cat and mouse. At the blink of an eye, just when you thought your website content met all of Google’s needs, it’s time to get back to the drawing board. A staggering amount of information is available…
Posted on February 2, 2021
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Tom Hall
There is a lot of relatively new terminology zipping through the worldwide web these days that sounds like it may mean something important; however, people who aren’t familiar with the day-to-day technical lingo associated with Internet marketing may find themselves looking over their shoulders and saying: “Pardon me?” To keep…
Phase One of Pandemic: Mass Hysteria Let’s take a step back to January 1st, 2020 when things were good—really good. At Rosemont Media, we were excited about trending towards another fruitful year and gearing up our resources. We were also noticing that plastic surgery and all cosmetic procedure interests were…
A well-rounded marketing strategy for your elective healthcare practice needs to include content marketing and advertising, as well as online and offline tactics. At Rosemont Media, our experts consider content marketing an essential component of a comprehensive website marketing strategy. We provide several avenues for clients to develop and promote…
