Google AdWords can be a valuable tool for directing people’s attention to your practice and at the most opportune time—when they’re searching for the services you offer. To make the most of your AdWords campaigns, you must first understand the different match types to assign to your keywords. Simply put,…
It’s no secret that setting up a Google AdWords campaign can be a fantastic strategy for positioning your medical or dental practice in front of patients actively searching for treatments and/or services you provide. The question that begs to be asked, however, is how do you know if your AdWords…
A well-crafted Google AdWords Pay-Per-Click (PPC) strategy can provide a steady source of targeted website traffic for your medical or dental website; however, properly optimized landing pages are the key to translating these visits into valuable conversions. Once you get Google-users to click on your ad, the information they find…
What is the right amount to spend on SEO services for your practice’s website? The truth is, it really depends on who you’re working with. Ultimately, when it comes to the cost of SEO, you should be seeking out the best possible service, not the “best deal” or lowest price….
Posted on August 16, 2016
In Industry Terms, Search Engine Marketing, Social Media Marketing
by Ashley Berg
Just 10 short years ago, the # symbol meant something wholly different. But on March 21, 2006, the launch of Twitter changed everything. Once known as a pound or number sign, the # became a hashtag—and a social media communication sensation. Renamed and reinvented, this little scratch mark now can…
Posted on August 9, 2016
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Katie Nern
When it comes to SEO, you should always work smarter, not harder. This is especially true as you determine which keywords to optimize for throughout your website. In the past, short tail keywords – also referred to as “head terms” – were accepted as the best way to rank in…
Posted on August 2, 2016
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
Is there a particular procedure or specialty at your practice for which you would like to add an extra dose of promotion? If so, a Specialty Site may be the best way to do it. There are a lot of different monikers for what the team here at Rosemont Media…
We are excited to announce that we have been recognized by Google as a Premier Partner! This is a new distinction now available for Google Partners (advertising professionals and agencies that have been trained, certified, and identified as trustworthy by Google). However, of those who qualify as Google Partners in…
Is your website not performing as well as you hoped it would? Or how about as well as your marketing company promised it would? Working with a sub-par SEO provider can be costly, frustrating, and can potentially harm the performance of your site years into the future. If you are…
Posted on May 24, 2016
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
