Search Engine Marketing

Blog / Search Engine Marketing

What Is Cornerstone Content?

Cornerstone content is a page (or post) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for in search engines. As a result, cornerstone pieces are…

Top 3 Content Marketing Myths

In today’s age of digital marketing, content is king. However, as you probably know, not just any content can rule the search engine results pages (SERPs)—content marketing involves a very specific way of writing that takes the “rules” of SEO into consideration while still prioritizing the reader. Unfortunately, these “rules”…

Link Building Tips You Need to Know

While many surgeons and dentists in elective healthcare have heard the term “link building” when discussing an SEO strategy with their website marketing team, understanding what it means and how it’s done correctly can be a bit of a mystery. In an effort to explain the basics of modern link…

Second-Rate Content Does Your SEO No Favors

Your domain is a thing of beauty—it’s been around for years, it’s keyword driven (perhaps even paired with a location), and it’s publicly registered. You’ve got a killer website design—it’s mobile-friendly, the color-scheme pops, and the imagery is reflective of your client-base and office environment. Your on-page and off-page SEO…

2018 Internet Marketing Predictions

CEO and Rosemont Media Founder, Keith Humes, creates an annual list of predictions for the coming year. In addition to his forecast for 2018, see which of his 2017 predictions for Internet marketing missed the mark, and which are on the rise: Mobile continues to dominate the web marketing landscape…

A Scary SEO Story for Halloween

Happy Halloween from Rosemont Media

Goblins and ghouls will roam the streets tonight, but what if the scariest trick is the one your SEO provider is playing on you? When you first started your practice, you were new to the whole website thing, but excited to see how it could boost your business. After searching…