Posted on June 12, 2018
In Content Marketing, Industry Terms, Search Engine Marketing
by Katie Nagel
Cornerstone content is a page (or post) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for in search engines. As a result, cornerstone pieces are…
In today’s age of digital marketing, content is king. However, as you probably know, not just any content can rule the search engine results pages (SERPs)—content marketing involves a very specific way of writing that takes the “rules” of SEO into consideration while still prioritizing the reader. Unfortunately, these “rules”…
Posted on May 15, 2018
In AdWords, Content Marketing, Dentists, Search Engine Marketing, Surgeons, Website Design
by Ashley Berg
If you’re a frequent visitor of our blog, you know we have a few areas of interest we tend to focus on—social media marketing and responsive websites are two examples. Landing pages are on that list too, and not only because we enjoy making them. Our enthusiasm is based in…
While many surgeons and dentists in elective healthcare have heard the term “link building” when discussing an SEO strategy with their website marketing team, understanding what it means and how it’s done correctly can be a bit of a mystery. In an effort to explain the basics of modern link…
Posted on April 24, 2018
In Dentists, Search Engine Marketing, Surgeons, Website Design
by Cassie Fowler
Let’s say you’re in the market for an SEO firm. Perhaps you’ve done some research and have come up with a few (seemingly) decent options. The issue you’re having now is how to tell them apart. They all have websites and services that look fairly similar, so what exactly should…
Would you make a major purchase based solely on a written description? That’s right, no visual evidence of quality or proof the final product is as good as it seems—just a combination of words carefully composed in a way the author hopes elicits a sale. Chances are the answer is…
Your domain is a thing of beauty—it’s been around for years, it’s keyword driven (perhaps even paired with a location), and it’s publicly registered. You’ve got a killer website design—it’s mobile-friendly, the color-scheme pops, and the imagery is reflective of your client-base and office environment. Your on-page and off-page SEO…
CEO and Rosemont Media Founder, Keith Humes, creates an annual list of predictions for the coming year. In addition to his forecast for 2018, see which of his 2017 predictions for Internet marketing missed the mark, and which are on the rise: Mobile continues to dominate the web marketing landscape…
Posted on November 7, 2017
In Dentists, Search Engine Marketing, Surgeons, Website Design
by Ashley Berg
A famous fictional science officer once said, “I find your lack of logic disturbing.” If you’ve ever had this thought while browsing a website, you’re not alone. Few individuals consider the effect site structure has on the user experience. And yet people who boldly go onto a physician’s site and…
Goblins and ghouls will roam the streets tonight, but what if the scariest trick is the one your SEO provider is playing on you? When you first started your practice, you were new to the whole website thing, but excited to see how it could boost your business. After searching…
