A well-rounded marketing strategy for your elective healthcare practice needs to include content marketing and advertising, as well as online and offline tactics. At Rosemont Media, our experts consider content marketing an essential component of a comprehensive website marketing strategy. We provide several avenues for clients to develop and promote…
Posted on December 1, 2020
In Email Marketing, Google Ads, Search Engine Marketing, Social Media Marketing
by Katie Nagel
The holidays can be one of the most profitable times for running specials on products and treatments—but it can also be one of the most challenging. People are constantly being bombarded with ads online, making it more difficult for your practice to get noticed amidst all the commotion. Fortunately, this…
Posted on November 17, 2020
In Dentists, Search Engine Marketing, Social Media Marketing, Surgeons, Website Design
by Keith Humes
Given the attention that millennials receive in popular culture and the media, slipping into stereotypes about this generation of young adults is an easy thing to do. When it comes to courting the next era of patients, however, you’ll have to abandon your cheeky quips about millennials to be successful….
Posted on November 3, 2020
In Dentists, Google Ads, Search Engine Marketing, Social Media Marketing, Surgeons, Website Design
by Merylee Robbins
When you need something done right the first time, you call an expert—especially when the circumstances demand attention to detail and specialized knowledge of the task at hand. The same should be true of your website and online marketing efforts. For medical, dental, and aesthetic practices, this means choosing a…
Posted on October 27, 2020
In Content Marketing, Google Ads, Reviews & Reputation, Search Engine Marketing, Social Media Marketing, Website Design
by Katie Nagel
Double, double toil and trouble; fire burn and cauldron bubble. When it feels like a curse has been placed upon your website, mix up a magical potion to conjure higher rankings in search engines. We know it can be tempting to use dark methods to get ahead of competitors, but…
There are few things more frustrating than a webpage that loads slowly. With the pervasiveness of high-speed Internet and lightning-fast processors, our demand for right-now website response times is at an all-time high. The average website user is only willing to wait a matter of seconds (if that) before abandoning…
Facebook, Instagram, and LinkedIn, oh my! There are hundreds, if not thousands, of social networking sites currently dotting the web and the underlying function of each one is to connect people and businesses with other individuals, and vice versa. Before we launch into our recommendations for the social sites your…
Posted on September 9, 2020
In Industry Terms, Mobile Marketing, Search Engine Marketing, Website Design
by John Lewis
When switching to a new digital marketing company, something you may be told is your website needs to be rebuilt as part of the SEO and web strategy takeover process. While this is not likely news you want or expect to hear—particularly if you are pleased with the current look…
If you’re looking to improve your dental SEO strategy, make sure to join Rosemont Media CEO Keith Humes for AACD’s Marketing Roundtable: SEO for the Dental Practice on Friday, August 28th at 9am PDT / 11am CDT. This virtual roundtable will feature panelist Keith Humes, along with other healthcare marketing…
Posted on August 11, 2020
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
