When it comes to your practice’s website, it’s always a good idea to regularly add fresh content, but how often should you consider a complete website redesign and/or rebuild? To determine the answer, here are a some questions to consider: Have patients complained about your website? If your site isn’t…
Posted on February 4, 2020
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
Posted on January 21, 2020
In Content Marketing, Dentists, Search Engine Marketing, Social Media Marketing, Surgeons
by Tom Hall
Your website is one of the most prominent and important ways you can deliver an abundance of information about your practice and the treatments you offer. In addition to its function as an online window into your services, it shouldn’t be forgotten that it can also be utilized as a…
How does Google choose the order of websites to list in its search results? Search engine robots regularly crawl through websites, making note of how each site’s ranking factors compare in its search algorithm. Google’s top-secret algorithm is rumored to have over 200 ranking factors, and these can best be…
Posted on December 10, 2019
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
A recent study of 1.4 million search results by Perficient Digital found that the inclusion of rich answers has increased significantly over the years. In fact, the study concluded that these unique types of search results have actually more than doubled since 2018. So what does this mean for you…
Posted on October 22, 2019
In Content Marketing, Industry Terms, Search Engine Marketing
by Katie Nagel
Cornerstone content is a page (or post) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for on Google and/or other search engines. As a result,…
Posted on October 15, 2019
In Content Marketing, Industry Terms, Search Engine Marketing, Website Design
by Tom Hall
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this problem, but they also offer a number of other advantages. By categorizing the various topics your website will cover and…
Have you ever been approached by an Internet marketing company promising quick SEO results for your website? When it comes to search engine optimization, words like “quick,” “fast,” and “immediate” should automatically draw red flags. Why? Unfortunately, the only way to guarantee dramatic SEO improvement in a relatively short amount…
Posted on September 17, 2019
In Dentists, Reviews & Reputation, Search Engine Marketing, Surgeons
by John Lewis
So you want to rank higher on Yelp? The key to increasing your organic prominence and exposure on the popular business directory is to employ various optimization tactics known to boost rankings for searches related to your medical or dental practice. Essentially, it’s SEO for Yelp, as the directory has…
Posted on September 13, 2019
In RM News, Search Engine Marketing, Surgeons, Website Design
by Katie Nagel
Rosemont Media will be among the list of exhibitors at the American Society of Plastic Surgeons’ 88th Annual Plastic Surgery The Meeting in San Diego. San Diego, CA — The American Society of Plastic Surgeons (ASPS) is holding its 88th annual conference from September 20th-23rd at the San Diego Convention…
