Posted on September 9, 2020
In Industry Terms, Mobile Marketing, Search Engine Marketing, Website Design
by John Lewis
When switching to a new digital marketing company, something you may be told is your website needs to be rebuilt as part of the SEO and web strategy takeover process. While this is not likely news you want or expect to hear—particularly if you are pleased with the current look…
If you’re looking to improve your dental SEO strategy, make sure to join Rosemont Media CEO Keith Humes for AACD’s Marketing Roundtable: SEO for the Dental Practice on Friday, August 28th at 9am PDT / 11am CDT. This virtual roundtable will feature panelist Keith Humes, along with other healthcare marketing…
Posted on August 11, 2020
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
Posted on August 4, 2020
In Content Marketing, Dentists, Email Marketing, Search Engine Marketing, Social Media Marketing, Surgeons
by Katie Nagel
All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so much time creating these online resources and materials, you want to make sure they’re contributing to your online presence. This…
Posted on July 28, 2020
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
Posted on July 21, 2020
In Content Marketing, Dentists, Email Marketing, Search Engine Marketing, Social Media Marketing, Surgeons
by Tom Hall
Just as you would diligently protect and manage your own home and your office, it is important that you are taking excellent care of your web presence, as well. In addition to your medical or dental website, there are several other Internet assets that relate to the services you provide,…
Posted on July 14, 2020
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Cassie Fowler
In today’s age of digital marketing, content is king. However, as you probably know, not just any content can rule the search engine results pages (SERPs)—content marketing involves a very specific way of writing that takes the “rules” of SEO into consideration while still prioritizing the reader. Unfortunately, these “rules”…
When it comes to search engine optimization (SEO) and search engine marketing, content is still king. The way your content is written and organized can not only benefit your website users, it can also provide you with a competitive advantage in regard to your site’s performance in search engine results….
Posted on June 23, 2020
In Dentists, Search Engine Marketing, Surgeons, Website Design
by Katie Nagel
Many people don’t realize how important website organization is—that is, until they come across one that doesn’t make logical sense. The way your website is organized can make or break the overall user experience. If someone visits your site looking for specific information, but they get confused by the setup…
Posted on June 9, 2020
In Content Marketing, Dentists, Mobile Marketing, RM News, Search Engine Marketing, Social Media Marketing, Surgeons
by Tom Hall
It looks like the tide is finally beginning to turn for dental practices across the country after months of closed doors due to the COVID-19 pandemic. With that in mind, many offices are very cautiously reopening for elective dental care, looking to their local governments, public health agencies, and organizations…
