Search Engine Marketing

Why Should I “Google My Business”?

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Word of mouth is lovely, but successfully motivating people to choose your medical or dental practice requires more than a few verbal praises from the well intentioned. Modern patients are utilizing Internet searches and review outlets to find medical professionals quickly, easily, and reliably. But you already know this; that’s…

Industry Jargon Explained: Google Manual Actions

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We understand – you’re a doctor, not a webmaster! Not to worry, Dr. “Bones” McCoy; Rosemont Media has your back. When explaining how to maintain your online presence, it might seem like the terminology we sometimes use may as well be another language. To help you better understand, we will…

Predictions for Search Engine Marketing in 2015

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As predicted at the beginning of last year, 2014 brought a number of changes and updates to the world of online marketing, many of which had a significant impact on website search results and rankings for the healthcare industry and beyond. Based on the Internet’s history of continued evolution, we…

2014 Google Ranking Factors in Review

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Twenty-fourteen was a big year for new website ranking factors. From penalizations for bad links to boosts in SEO for secure web pages, the effects of Google’s continuous cleanup had – and will continue to have – a profound impact on sites all across the globe. As the year draws…

Does Your SEO Strategy Need a Checkup?

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As medical doctors and dentists, you know the importance of regular checkups. Not only do these visits help patients maintain optimal health, they can also assist in identifying and/or preventing certain – potentially serious – conditions before symptoms begin to manifest. Just as people need routine examinations, the same can…

How Google’s New Penguin Update Affects Your Website

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Google is at it again: the search engine giant recently announced a new update to Penguin, its algorithm designed to detect and penalize websites employing black-hat link-building strategies. Though this is the first change made to the Penguin algorithm since October 4th, 2013 (and the fifth modification since its inauguration…

How Writing for SEO Has Evolved: Part 2

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As mentioned in our recent blog post detailing the evolution of writing for SEO, many strategies that were once used for ranking higher in search engine results now put your website at risk. As new updates have occurred to Google’s algorithm, more and more sites are being penalized for spammy…

How Writing for SEO Has Evolved: Part 1

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As you may know, search engine optimization (SEO) is used to influence a website’s ranking in search results. Unfortunately, tactics that were once the end-all-be-all in search engine marketing (SEM) can now cause your site to be penalized. This is because Google is constantly updating its algorithm to detect shady…