Posted on April 16, 2019
In Content Marketing, Dentists, Search Engine Marketing, Surgeons
by Tom Hall
Think of your website’s blog like it’s a magazine. New editions bring new information and can ultimately bring in new readers. You see it here in this very blog from Rosemont Media – our blog is one of the best ways to spread the word about the latest news in…
Google Ads (formerly called AdWords) can be a valuable tool for directing people’s attention to your practice and at the most opportune time—when they’re searching for the services you offer. To make your Google Ads campaigns as effective as possible, you must first understand the different match types you can…
Posted on March 26, 2019
In Dentists, Search Engine Marketing, Social Media Marketing, Surgeons, Website Design
by Keith Humes
Given the attention that millennials receive in popular culture and the media, slipping into stereotypes about this generation of young adults is an easy thing to do. When it comes to courting the next era of patients, however, you’ll have to abandon your cheeky quips about millennials to be successful….
Posted on March 19, 2019
In Content Marketing, Dentists, Search Engine Marketing, Surgeons
by Katie Nagel
A lot of time and energy go into building a website that can effectively represent your practice—and this effort should never completely stop. In the beginning, your goals may be to ensure your site works properly, has an attractive design, offers helpful information, and is optimized for search engines. While…
Posted on March 5, 2019
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
Posted on February 12, 2019
In Dentists, Reviews & Reputation, Search Engine Marketing, Surgeons
by admin
Testimonials are more important than ever to a business’s reputation. Acquiring them can seem like a chore at times, but that’s not where the responsibility ends. Once dentists and surgeons receive online patient reviews, it’s in the best interest of the practice to respond to them—good and bad. This process…
Posted on January 1, 2019
In Content Marketing, Dentists, Mobile Marketing, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
An extraordinary number of people on Facebook and other social media platforms access their accounts on a mobile device. Why is that important? Because if Facebook users are clicking over to your medical or dental website from a mobile device, your site needs to have a mobile-friendly design to give…
Posted on December 4, 2018
In Content Marketing, Industry Terms, Search Engine Marketing
by Presley Van
After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
Posted on November 27, 2018
In Email Marketing, Google Ads, Search Engine Marketing, Social Media Marketing
by Katie Nagel
The holidays can be one of the most profitable times for running specials on products and treatments—but it can also be one of the most challenging. People are constantly being bombarded with ads online, making it more difficult for your practice to get noticed amidst all the commotion. Fortunately, this…
Just when you thought you had the world of SEO figured out, Siri and Ok Google present a new challenge—voice search. In the past, everyone would search online by manually typing in their questions. As of the last few years, a growing number of people are utilizing voice search to…
