Social Media Marketing

Buyer’s Guide to Online Reviews

Everyone has an opinion, and in the age of the Internet, we all now have the tools to make our opinions heard on a global scale. Not so long ago, the word “reviews” was typically relegated to a newspaper critic’s take on a local restaurant, a new movie or play…

Dos and Don’ts of Website Redesigns

While a website rebuild can refer to a backend rework, a move to a different platform, or some combination of these, one thing is for sure – the process of transferring your website’s data must be handled with great care. In fact, anyone who has ever undergone a website redesign…

Digital Marketing Quiz: Is Your Practice Website Up to Date?

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more important than ever, with many patients turning to social media and online reviews to make informed decisions about their care….

Why You Should Work With a Marketing Agency That Specializes in Your Field

When you need something done right the first time, you call an expert—especially when the circumstances demand attention to detail and specialized knowledge of the task at hand. The same should be true of your website and online marketing efforts. For medical, dental, and aesthetic practices, this means choosing a…

5 Blogging Tips for Doctors and Dentists

As a medical professional, your digital presence plays an integral role in the overall success of your business. After all, in our technology-driven age, a word-of-mouth reputation can only take you so far. In addition to your highly-valuable informational pages, you may find it helpful to equip another tool for…

Dynamic Number Insertion – Journey from Click to Call

You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…

Top 5 RM Blogs of 2021 to Help You Master Digital Marketing in 2022

Keeping up with last year’s trend in plastic surgery demand, 2021 saw a notable surge in cosmetic and elective healthcare all over the country. Our digital strategists continued to help our clients stand out in a crowded market while adapting to changing circumstances, offering robust tools such as Website Accessibility…

Why Use an Instagram Theme?

Wondering what will make your Instagram profile stand out more? Have you considered sticking to a consistent theme? An Instagram theme is the overall aesthetic appearance of your account. It reflects your company and the better it looks, the more likely people will want to follow and interact with your…

Digital Asset Optimization: How It Makes You Stand Out in Search Results

All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so much time creating these online resources and materials, you want to make sure they’re contributing to your online presence. This…

Importance of a Comprehensive Marketing Plan

We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This digital era introduces the reality that despite having all the trappings of a top-tier medical or dental practice, your potential…