You may be wondering what it takes to have a successful social media presence. With so many platforms available to promote your practice, Facebook is the hive for all things social media marketing thanks to its ability to reach targeted audiences. A successful marketing strategy on Facebook can attract website…
Posted on January 29, 2019
In Content Marketing, Dentists, Email Marketing, Social Media Marketing, Surgeons
by Presley Van
We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This digital era introduces the reality that despite having all the trappings of a top-tier medical or dental practice, your potential…
What began as a gradual shift has become a full-on movement. Instagram is having its “Facebook moment.” Brands large and small have caught on to the marketing potential of the image-sharing platform, leading us into an age in which Instagram presence has become a key component of a comprehensive online…
Posted on January 8, 2019
In Email Marketing, Mobile Marketing, RM News, Social Media Marketing
by Keith Humes
Happy New Year! 🎉🍾 Now that 2018 is behind us and we look forward to the endless possibilities 2019 may bring, we turn to Rosemont Media CEO Keith Humes once again for some Internet marketing predictions. Below are some major changes Keith foresees in the new year: Social Media Social…
Posted on November 27, 2018
In AdWords, Email Marketing, Search Engine Marketing, Social Media Marketing
by Katie Nagel
The holidays can be one of the most profitable times for running specials on products and treatments—but it can also be one of the most challenging. People are constantly being bombarded with ads online, making it more difficult for your practice to get noticed amidst all the commotion. Fortunately, this…
If you’re a red-blooded human like me, you’ve probably binge-watched an addicting TV series on a free streaming service, subjecting yourself to the onslaught of repetitive ads presented during 30-second commercial intervals just to find out what happens in the season 3 finale. You probably also have vowed never to…
Have you ever been tempted to buy 1,000 or 10,000 followers to give your social media accounts a boost? Sure, it may seem like a quick, easy way to kickstart a sluggish social presence, but the reality is that paid followers, no matter how many you buy, don’t add real…
Posted on October 9, 2018
In Content Marketing, Email Marketing, Social Media Marketing
by Presley Van
It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The Internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…
By now, as an aesthetic healthcare professional, you’ve likely heard the success stories of Facebook Advertising first-hand from peers, read the plethora of business articles extolling the benefits of promoting your practice on social media, or maybe you’ve even lost a few patients due to competitors’ Facebook Ads. For those…
Posted on August 21, 2018
In AdWords, Industry Terms, Search Engine Marketing, Social Media Marketing
by John Lewis
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
