Social Media Marketing

Blog / Social Media Marketing

Reasons Why You Should Be on Social Media

Why should doctors and dentists be on social media?

Many medical and dental practices are still on the fence when it comes to investing in a strong social media presence. While the majority of practices have set up basic Facebook accounts, many are unclear as to whether developing their social media imprint is worth the time, money, and effort….

Facebook Engagement: Going Beyond ‘Likes’

How to improve your social media engagement

Social media offers elective healthcare practices an opportunity to increase brand awareness among a target demographic and build rapport with online audiences. While many of us may feel satisfied by generating personal Facebook posts that attract ‘likes,’ achieving social media marketing success in competitive markets requires a more advanced level…

Why Increasing Facebook Ad Spend Is Important in Today’s Market

Why Increasing Facebook Ad Spend Is Important for Surgeons & Dentists

Let’s face it—Facebook is too big of a social media and advertising powerhouse to ignore. As one of the first platforms able to uniquely target potential patients based on their demographic details, Facebook presents a major opportunity for services that rely on niche marketing. With this in mind, it is…

How to Engage in Your Own Social Media Marketing

How to Engage in Your Own Social Media Marketing Plan

So, you’ve accepted that your practice needs social media marketing. You’re posting with hashtags, promoting content regularly, and even incorporating social video marketing into your strategy—but what if that’s not enough to create a robust social media marketing plan? According to research by RealSelf, 89% of people want their physicians…