Social media offers elective healthcare practices an opportunity to increase brand awareness among a target demographic and build rapport with online audiences. While many of us may feel satisfied by generating personal Facebook posts that attract ‘likes,’ achieving social media marketing success in competitive markets requires a more advanced level…
By now you might be aware that promoting Facebook posts can benefit your practice, but how do you decide which posts to promote? Should you really promote all your Facebook posts? Well, would you create a billboard featuring every single conversation you’ve had with a patient or colleague? Probably not….
Cultivating brand awareness is a vital component of any successful website marketing strategy. In the online marketplace, Facebook pages and other social outlets can function as dynamic digital business cards that represent the unique qualities of your brand, showcase the products and services you offer, and deliver engaging messaging directly…
Posted on August 11, 2020
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
Posted on August 4, 2020
In Content Marketing, Dentists, Email Marketing, Search Engine Marketing, Social Media Marketing, Surgeons
by Katie Nagel
All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so much time creating these online resources and materials, you want to make sure they’re contributing to your online presence. This…
Posted on July 21, 2020
In Content Marketing, Dentists, Email Marketing, Search Engine Marketing, Social Media Marketing, Surgeons
by Tom Hall
Just as you would diligently protect and manage your own home and your office, it is important that you are taking excellent care of your web presence, as well. In addition to your medical or dental website, there are several other Internet assets that relate to the services you provide,…
On Friday, July 31st, 2020 at 9am PDT (11am CDT), Rosemont Media CEO Keith Humes, along with other healthcare marketing professionals, will be a panelist for AACD’s Dental Social Media Summer Bootcamp. The course is free for all attendees, and is open to anyone, including non-AACD members. During the course,…
Posted on July 14, 2020
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Cassie Fowler
In today’s age of digital marketing, content is king. However, as you probably know, not just any content can rule the search engine results pages (SERPs)—content marketing involves a very specific way of writing that takes the “rules” of SEO into consideration while still prioritizing the reader. Unfortunately, these “rules”…
Social media has grown to play many different roles in people’s daily lives. For some, it still serves its original intent by allowing friends and family to stay connected, whether they live near or far. For others, it acts as a feed for breaking news and important information, or a…
Posted on June 9, 2020
In Content Marketing, Dentists, Mobile Marketing, RM News, Search Engine Marketing, Social Media Marketing, Surgeons
by Tom Hall
It looks like the tide is finally beginning to turn for dental practices across the country after months of closed doors due to the COVID-19 pandemic. With that in mind, many offices are very cautiously reopening for elective dental care, looking to their local governments, public health agencies, and organizations…
