As Keith mentioned in his internet marketing predictions for this year, if you aren’t utilizing social video marketing yet, it is something you should definitely begin including as part of your overall social media marketing strategy. Since last year, video posts on Facebook have increased by 75% worldwide, and 94%…
Facebook’s organic post reach (the number of people who see posts that are not promoted) has been steadily declining over the years, making paid social media marketing campaigns absolutely necessary. In a recent announcement – one that shocked marketers everywhere – Facebook revealed it will be updating its newsfeed algorithm…
Posted on December 2, 2014
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Ashley Berg
Website marketing for medical and dental professionals can often seem like a highly nebulous industry, and the regular updates and habitual changes to search engine algorithms tend to reinforce this impression. As a result, you may accidentally implement a campaign that could ultimately hurt your website ranking rather than help…
When it comes to social media, it’s all about timing. Although being active on sites like Facebook and Twitter is important, posting at the wrong times can potentially negate all your efforts if no one is seeing your posts. In fact, this happens quite frequently to brands because their fans…
If you say your practice cannot afford social media marketing, well, we hate to break it to you, but…you can. Within the foundation of any successful business is a marketing strategy. You can be the best doctor with the friendliest staff, a beautiful office, the most innovative technology, and a…
In last week’s blog post, we discussed what a hashtag is, and how it can be beneficial to your medical or dental practice. Here are some other tips to help you get more out of your social media marketing strategy. When to Hashtag On Twitter, Instagram, and Google+, you should…
If you’re engaging in social media marketing for your dental or medical practice, then you should embrace the value of hashtags. What may seem like an annoying trend – and when done incorrectly, it can certainly be annoying – is actually beneficial to your overall marketing strategy. What Is A…
Our last social media blog post discussed how Facebook promoted posts can benefit your practice, but is it really beneficial to promote every post on your Facebook page? Well, would you create a billboard featuring every single conversation you’ve had with a patient or colleague? Probably not. The same can…
If you have a Facebook page for your medical or dental practice, there’s a good chance that you aren’t maximizing your page reach. Facebook’s organic reach of posts has decreased, which in layman’s terms means very few people will see your posts if you do not pay to promote them….
So, your medical or dental practice has a Facebook page, Google+, and even a Twitter. You’re posting a few informative, eye-catching social media posts every week. That’s it. That’s all there is to it, right? Not quite. The point of social media is to, well, be social. This is an…
