Many medical and dental practices are still on the fence when it comes to investing in a strong social media presence. While the majority of practices have set up basic Facebook accounts, many are unclear as to whether developing their social media imprint is worth the time, money, and effort….
Mastering the art of social media marketing for a medical or dental practice can be daunting on your own, but in many cases, a little guidance from an experienced team of professionals can illuminate the path to success. The social media experts at Rosemont Media have developed a valuable infographic…
With so much information readily available online, individuals have unconsciously raised the bar on what they expect from a doctor. As a result, brand awareness through social media has become an essential tool for determining which specialist gets their call. By properly harnessing the full power of your social media…
Social media offers elective healthcare practices an opportunity to increase brand awareness among a target demographic and build rapport with online audiences. While many of us may feel satisfied by generating personal Facebook posts that attract ‘likes,’ achieving social media marketing success in competitive markets requires a more advanced level…
Posted on February 4, 2020
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
Posted on January 21, 2020
In Content Marketing, Dentists, Search Engine Marketing, Social Media Marketing, Surgeons
by Tom Hall
Your website is one of the most prominent and important ways you can deliver an abundance of information about your practice and the treatments you offer. In addition to its function as an online window into your services, it shouldn’t be forgotten that it can also be utilized as a…
Let’s face it—Facebook is too big of a social media and advertising powerhouse to ignore. As one of the first platforms able to uniquely target potential patients based on their demographic details, Facebook presents a major opportunity for services that rely on niche marketing. With this in mind, it is…
The holiday season is officially upon us, and with our traditions of festive food and family time comes the yearly increase in spending. As we work on our wish lists, brands are ramping up their marketing efforts to advertise their goods and services to get our attention. Just as department…
Posted on November 12, 2019
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Keith Humes
It seems everyone is eager to create “viral” content—posts that are so compelling users share them with all their friends, who share them with all their friends, eventually racking up thousands or even millions of re-shares. As enticing as the prospect may seem, going viral should be low on the…
So, you’ve accepted that your practice needs social media marketing. You’re posting with hashtags, promoting content regularly, and even incorporating social video marketing into your strategy—but what if that’s not enough to create a robust social media marketing plan? According to research by RealSelf, 89% of people want their physicians…
