What began as a gradual shift has become a full-on movement. Instagram is having its “Facebook moment.” Brands large and small have caught on to the marketing potential of the image-sharing platform, leading us into an age in which Instagram presence has become a key component of a comprehensive online…
Posted on September 28, 2021
In Content Marketing, Email Marketing, Social Media Marketing
by Presley Van
It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…
Posted on September 8, 2021
In Industry Terms, Reviews & Reputation, Search Engine Marketing, Social Media Marketing
by Keith Humes
We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….
Posted on August 31, 2021
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Presley Van
In today’s world, you likely have at least passing familiarity with the online tools that can be leveraged to help grow your medical practice. When utilized correctly, social media and content marketing combined with personalized SEO strategies can achieve an impressive number of goals for your business: engaging your patients,…
You may be wondering what it takes to have a successful social media presence. With so many platforms available to promote your practice, Facebook is the hive for all things social media marketing thanks to its ability to reach targeted audiences. A successful marketing strategy on Facebook can attract website…
When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to the organic results. Known as the Google Local Pack/Finder, this list is typically a map preview followed by a collection…
Social networking is one of the most powerful marketing tools in the arsenal of any business, and, as the marketing professionals here at Rosemont Media have discussed previously, there are many reasons why surgeons and dentists should be on social media. COVID-19 has made it more important than ever to…
Do doctors and dentists really need a Facebook page? How about an Instagram account? Absolutely. Statistical evidence from numerous studies shows healthcare professionals should establish and maintain a social media presence as part of their overall online marketing plan—patients want a doctor who’s accessible, engaged, and up-to-date across all aspects…
Posted on March 16, 2021
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
Social media is an important component of any successful online marketing strategy, but the relationship between social signals and SEO rankings has always been somewhat ambiguous. Many businesses are active on platforms like Facebook, Instagram, and Twitter and while the benefits of a social presence may be obvious, the impact…
