In this day and age, maintaining an active social media presence is an important part of any comprehensive marketing plan for plastic surgeons and dentists. Indeed, in addition to helping raise brand awareness and attract new patients, there is even evidence that social media can positively affect SEO. However, while…
Posted on March 21, 2023
In Content Marketing, Dentists, Search Engine Marketing, Social Media Marketing, Surgeons
by Holly Hoyt
Your dental or medical website is one of the most prominent and important ways you can deliver an abundance of information about your practice and the treatments you offer. In addition to its function as an online window into your services, it shouldn’t be forgotten that it can also be…
Posted on February 21, 2023
In Industry Terms, Search Engine Marketing, Social Media Marketing
by Marissa Lorberau
On March 21, 2006, the launch of Twitter substantially changed a number of common communication and marketing tactics. Over the ensuing years, the ever-evolving social media landscape has continued to alter the shape of digital marketing—and the internet as a whole. However, in a sea of change, one component has…
The holiday season is officially upon us, and with traditions of festive food and family time comes the yearly increase in spending. As we work on our wish lists, many brands are ramping up their marketing efforts to advertise goods and services with one purpose: to get our attention. Just…
Posted on October 18, 2022
In Content Marketing, Email Marketing, Mobile Marketing, Social Media Marketing
by Rosemont Staff
The statistics don’t lie. According to industry research, 500 million people are watching Facebook videos every day and video marketing as a means of promotion or reinforcing branding is at an all time high. Perhaps even more astounding, video media currently claims more than 82 percent of all global internet…
Posted on September 7, 2022
In Content Marketing, Dentists, Search Engine Marketing, Social Media Marketing, Surgeons
by Holly Hoyt
We know that establishing your website’s online presence requires an equal blend of content marketing, social media marketing, and search engine optimization (SEO). We also know that an informative, well-researched blog can contribute to a sturdy, respectable social media presence. All of these tools can make up a marketing strategy…
Posted on August 30, 2022
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Cassie Fowler
So you’ve figured out your content marketing strategy, but do you have an amplification plan? What’s that, you ask? Well, having quality content is obviously important for SEO, but in order to reach your targeted audience, you need to start with a plan. How are you promoting your content? Posting…
Posted on August 2, 2022
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Katie
To inform or to promote—that is the question. With all of the time and effort you put towards establishing your online presence, you want to make sure the content you’re publishing—whether on your website or social media accounts—is being noticed. When done right, these posts can be highly influential for…
Have you ever posted a positive review on your own business’ Facebook page? Or maybe paid to get more Twitter followers? While these tactics may seem beneficial to your company and harmless to your online reputation, the truth is they are considered “black hat” social media tactics and are not…
Posted on May 10, 2022
In Content Marketing, Dentists, Reviews & Reputation, Social Media Marketing, Surgeons
by Tom Hall
Everyone has an opinion, and in the age of the Internet, we all now have the tools to make our opinions heard on a global scale. Not so long ago, the word “reviews” was typically relegated to a newspaper critic’s take on a local restaurant, a new movie or play…
