Social Media Marketing

Blog / Social Media Marketing

Using Social Media to Increase and Measure Brand Awareness

Cultivating brand awareness is a vital component of any successful website marketing strategy. In the online marketplace, Facebook pages and other social outlets can function as dynamic digital business cards that represent the unique qualities of your brand, showcase the products and services you offer, and deliver engaging messaging directly…

Why You Need an Editorial Calendar for Social Media

Social media platforms like Facebook and Twitter are commonly used for spontaneous posting, but if you have a medical or dental practice, planning your posts ahead of time could be your secret to success. To ensure your social media posts effectively reach your audience, there is one underlying strategy that…

Benefits of Non-Promoted Facebook Posts

Benefits of Non-Promoted Facebook Posts

You may be wondering what it takes to have a successful social media presence. With so many platforms available to promote your practice, Facebook is the hive for all things social media marketing thanks to its ability to reach targeted audiences. A successful marketing strategy on Facebook can attract website…

How Can I Boost Social Media Engagement and Increase Conversion?

Getting your social media efforts to pay off takes a unique balance of skill, strategy, and attention that isn’t always as intuitive as it may seem. If you’ve decided to dedicate some time, effort, and money into social media marketing, the obvious question often is: how will this benefit my…