Social Media Marketing

Blog / Social Media Marketing

Why You Should Work with a Marketing Agency that Specializes in Your Field

Importance of working with a marketing firm that specializes in your industry

When you need something done right the first time, you call an expert—especially when the circumstances demand attention to detail and specialized knowledge of the task at hand. The same should be true of your website and online marketing efforts. For medical, dental, and aesthetic practices, this means choosing a…

Tracking the Elusive Social Media Strategy

How to measure the success of your social media marketing strategy

Do doctors and dentists really need a Facebook page? How about an Instagram account? Absolutely. Statistical evidence from numerous studies shows healthcare professionals should establish and maintain a social media presence as part of their overall online marketing plan—patients want a doctor who’s accessible, engaged, and up-to-date across all aspects…

Which Social Sites Should I Use?

Which social media platforms are best for doctors and dentists?

Facebook, Instagram, and LinkedIn, oh my! There are hundreds, if not thousands, of social networking sites currently dotting the web and the underlying function of each one is to connect people and businesses with other individuals, and vice versa. Before we launch into our recommendations for the social sites your…

Facebook Engagement: Going Beyond ‘Likes’

Go beyond likes on social media to create meaningful interaction that benefits your brand.

Social media offers elective healthcare practices an opportunity to increase brand awareness among a target demographic and build rapport with online audiences. While many of us may feel satisfied by generating personal Facebook posts that attract ‘likes,’ achieving social media marketing success in competitive markets requires a more advanced level…