Social Media Marketing

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How Social Media Affects SEO

How does social media affect SEO rankings?

Social media is an important component of any successful online marketing strategy, but the relationship between social signals and SEO rankings has always been somewhat ambiguous. Many businesses are active on platforms like Facebook, Instagram, and Twitter and while the benefits of a social presence may be obvious, the impact…

Why You Should Work with a Marketing Agency that Specializes in Your Field

Importance of working with a marketing firm that specializes in your industry

When you need something done right the first time, you call an expert—especially when the circumstances demand attention to detail and specialized knowledge of the task at hand. The same should be true of your website and online marketing efforts. For medical, dental, and aesthetic practices, this means choosing a…

Tracking the Elusive Social Media Strategy

How to measure the success of your social media marketing strategy

Do doctors and dentists really need a Facebook page? How about an Instagram account? Absolutely. Statistical evidence from numerous studies shows healthcare professionals should establish and maintain a social media presence as part of their overall online marketing plan—patients want a doctor who’s accessible, engaged, and up-to-date across all aspects…