When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to the organic results. Known as the Google Local Pack/Finder, this list is typically a map preview followed by a collection…
Social networking is one of the most powerful marketing tools in the arsenal of any business, and, as the marketing professionals here at Rosemont Media have discussed previously, there are many reasons why surgeons and dentists should be on social media. COVID-19 has made it more important than ever to…
Do doctors and dentists really need a Facebook page? How about an Instagram account? Absolutely. Statistical evidence from numerous studies shows healthcare professionals should establish and maintain a social media presence as part of their overall online marketing plan—patients want a doctor who’s accessible, engaged, and up-to-date across all aspects…
Posted on March 16, 2021
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
Social media is an important component of any successful online marketing strategy, but the relationship between social signals and SEO rankings has always been somewhat ambiguous. Many businesses are active on platforms like Facebook, Instagram, and Twitter and while the benefits of a social presence may be obvious, the impact…
Posted on January 19, 2021
In Content Marketing, Google Ads, RM News, Social Media Marketing, Website Design
by Keith Humes
All around the world, people were faced with unique challenges in 2020. However, the human spirit is resilient and strong. Together, we found ways to adapt and overcome these difficulties as best we could. At Rosemont Media, that meant shifting our operations in a way that allowed our team to…
Posted on December 29, 2020
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Keith Humes
It seems everyone is eager to create “viral” content—posts that are so compelling users share them with all their friends, who share them with all their friends, eventually racking up thousands or even millions of re-shares. As enticing as the prospect may seem, going viral should be low on the…
Posted on December 1, 2020
In Email Marketing, Google Ads, Search Engine Marketing, Social Media Marketing
by Katie
The holidays can be one of the most profitable times for running specials on products and treatments—but it can also be one of the most challenging. People are constantly being bombarded with ads online, making it more difficult for your practice to get noticed amidst all the commotion. Fortunately, this…
Posted on November 17, 2020
In Dentists, Search Engine Marketing, Social Media Marketing, Surgeons, Website Design
by Keith Humes
Given the attention that millennials receive in popular culture and the media, slipping into stereotypes about this generation of young adults is an easy thing to do. When it comes to courting the next era of patients, however, you’ll have to abandon your cheeky quips about millennials to be successful….
The holiday season is officially upon us, and with traditions of festive food and family time comes the yearly increase in spending. As we work on our wish lists, many brands are ramping up their marketing efforts to advertise goods and services with one purpose: to get our attention. Just…
