If you’re a red-blooded human like me, you’ve probably binge-watched an addicting TV series on a free streaming service, subjecting yourself to the onslaught of repetitive ads presented during 30-second commercial intervals just to find out what happens in the season 3 finale. You probably also have vowed never to…
Have you ever been tempted to buy 1,000 or 10,000 followers to give your social media accounts a boost? Sure, it may seem like a quick, easy way to kickstart a sluggish social presence, but the reality is that paid followers, no matter how many you buy, don’t add real…
Posted on October 9, 2018
In Content Marketing, Email Marketing, Social Media Marketing
by Presley Van
It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The Internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…
By now, as an aesthetic healthcare professional, you’ve likely heard the success stories of Facebook Advertising first-hand from peers, read the plethora of business articles extolling the benefits of promoting your practice on social media, or maybe you’ve even lost a few patients due to competitors’ Facebook Ads. For those…
Posted on August 21, 2018
In AdWords, Industry Terms, Search Engine Marketing, Social Media Marketing
by John Lewis
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
Posted on August 14, 2018
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Presley Van
We know that social media can be a powerful and economical platform for medical and dental practices to expand their patient base—yet measuring the success of social media marketing can be a little less explicit for service-oriented businesses when compared to a product-based enterprise. Unlike food or retail, people in…
Posted on July 31, 2018
In Dentists, Reviews & Reputation, Search Engine Marketing, Social Media Marketing, Surgeons
by Tom Hall
Have you noticed a recent drop in the total number of your Google reviews? There are reasons for this, and while it can be understandably disconcerting to realize you may have fewer patient reviews on Google My Business this month as opposed to last month, it’s ultimately not something to…
Posted on July 17, 2018
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Lea Stojeba
ROI Fantasies and Falsehoods “Hello! I’m here for a treatment because I saw your posts on Facebook!” exclaims a friendly new face at your practice. Your receptionist then adds a tally to his sheet where he tracks new patients coming in as a result of social marketing. Just as you…
Mastering the art of social media marketing for a medical or dental practice can be daunting on your own, but in many cases, a little guidance from an experience team of professionals can illuminate the path to success. The social media experts at Rosemont Media have developed a valuable…
Summer is just around the corner, and that means… wedding season is upon us! Not to mention beach season, and vacationing season, and generally the time when lots of social events are packed into the schedule. With that in mind, many people are going to be looking for cosmetic treatments…
