Social Media Marketing

Blog / Social Media Marketing

Avoid These 5 Private Practice Instagram Pitfalls

Watch out for these 5 Instagram pitfalls

What began as a gradual shift has become a full-on movement. Instagram is having its “Facebook moment.” Brands large and small have caught on to the marketing potential of the image-sharing platform, leading us into an age in which Instagram presence has become a key component of a comprehensive online…

Why Ethical Marketing Matters

Why Ethical Marketing Is Important for Dental and Medical Practices

It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…

Industry Jargon Explained: Black Hat

What does black hat mean?

We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….

How to Get the Most Out of Your Marketing

How can you get the most out of your online marketing plan?

In today’s world, you likely have at least passing familiarity with the online tools that can be leveraged to help grow your medical practice. When utilized correctly, social media and content marketing combined with personalized SEO strategies can achieve an impressive number of goals for your business: engaging your patients,…

Benefits of Non-Promoted Facebook Posts

How are non-promoted Facebook posts beneficial?

You may be wondering what it takes to have a successful social media presence. With so many platforms available to promote your practice, Facebook is the hive for all things social media marketing thanks to its ability to reach targeted audiences. A successful marketing strategy on Facebook can attract website…

Tracking the Elusive Social Media Strategy

How to measure your social media marketing efforts

Do doctors and dentists really need a Facebook page? How about an Instagram account? Absolutely. Statistical evidence from numerous studies shows healthcare professionals should establish and maintain a social media presence as part of their overall online marketing plan—patients want a doctor who’s accessible, engaged, and up-to-date across all aspects…

How Social Media Affects SEO

How does social media affect SEO rankings?

Social media is an important component of any successful online marketing strategy, but the relationship between social signals and SEO rankings has always been somewhat ambiguous. Many businesses are active on platforms like Facebook, Instagram, and Twitter and while the benefits of a social presence may be obvious, the impact…