Posted on January 21, 2020
In Content Marketing, Dentists, Search Engine Marketing, Social Media Marketing, Surgeons
by Tom Hall
Your website is one of the most prominent and important ways you can deliver an abundance of information about your practice and the treatments you offer. In addition to its function as an online window into your services, it shouldn’t be forgotten that it can also be utilized as a…
Let’s face it—Facebook is too big of a social media and advertising powerhouse to ignore. As one of the first platforms able to uniquely target potential patients based on their demographic details, Facebook presents a major opportunity for services that rely on niche marketing. With this in mind, it is…
The holiday season is officially upon us, and with our traditions of festive food and family time comes the yearly increase in spending. As we work on our wish lists, brands are ramping up their marketing efforts to advertise their goods and services to get our attention. Just as department…
Posted on November 12, 2019
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Keith Humes
It seems everyone is eager to create “viral” content—posts that are so compelling users share them with all their friends, who share them with all their friends, eventually racking up thousands or even millions of re-shares. As enticing as the prospect may seem, going viral should be low on the…
So, you’ve accepted that your practice needs social media marketing. You’re posting with hashtags, promoting content regularly, and even incorporating social video marketing into your strategy—but what if that’s not enough to create a robust social media marketing plan? According to research by RealSelf, 89% of people want their physicians…
For many people, social media (SM) is confusing enough as it is. Trying to understand SM and how it works can often be frustrating and time consuming, which is one of the reasons why it makes sense to leave it to the professionals. While having someone manage your social media…
Facebook is routinely in the news—and not always to positive acclaim—so you may wonder if you really need to create a business profile on this sometimes-controversial social media platform. The answer is that in the current elective healthcare market, establishing a social media presence for your practice on Facebook has…
Social media has become a highly influential component of any brand’s marketing efforts. As medical and dental practices dive into the world of social media for business, one of the first questions they ask is: “How do I know if it’s working?” If you’re investing time and money into your…
Social media is often criticized for being a “time suck”—a place where productivity goes to die. The propensity to draw in users for long periods may leave employers frustrated, but this focus-absorbing feature can be a gift to savvy marketers. Recognizing the potential benefits, thousands of dental and medical practices…
When asked how frequently brands should post to Instagram, a celebrated social media expert recently asserted that “the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life.” Your. Natural. Life. A lifetime of content is quite a quantity…
