When asked how frequently brands should post to Instagram, a celebrated social media expert recently asserted that “the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life.” Your. Natural. Life. A lifetime of content is quite a quantity…
Posted on June 11, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Cassie Fowler
Due to ongoing changes to how websites are ranked in search engine results, SEO tactics are always evolving. Despite these fluctuations, however, one strategy that has held true over the years is content marketing, which is a crucial part of any successful online marketing plan. While many older methods—such as…
Posted on May 21, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
There are several ways to develop great website visibility and generate brand recognition online, but it’s only when you combine various marketing tools that your practice can achieve its full potential. The online elective healthcare marketplace has evolved considerably in just the past couple of years, and these latest developments…
Small business owners understand the importance of budgets; it’s the only way to survive in a merciless industry filled with hungry (and often vicious) competitors. Still, many companies, lean and large, fail to appreciate how developing a dedicated advertising budget for social media is a crucial part of guiding a…
Posted on March 26, 2019
In Dentists, Search Engine Marketing, Social Media Marketing, Surgeons, Website Design
by Keith Humes
Given the attention that millennials receive in popular culture and the media, slipping into stereotypes about this generation of young adults is an easy thing to do. When it comes to courting the next era of patients, however, you’ll have to abandon your cheeky quips about millennials to be successful….
Posted on March 12, 2019
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Tom Hall
Facebook, Twitter, Instagram… there are so many avenues of communication and options for consumer engagement available these days. But is the latest platform to surge in popularity beneficial – or even necessary – to achieving the social media marketing goals of your practice? When it comes to one like Instagram,…
You may be wondering what it takes to have a successful social media presence. With so many platforms available to promote your practice, Facebook is the hive for all things social media marketing thanks to its ability to reach targeted audiences. A successful marketing strategy on Facebook can attract website…
Posted on January 29, 2019
In Content Marketing, Dentists, Email Marketing, Social Media Marketing, Surgeons
by Presley Van
We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This digital era introduces the reality that despite having all the trappings of a top-tier medical or dental practice, your potential…
What began as a gradual shift has become a full-on movement. Instagram is having its “Facebook moment.” Brands large and small have caught on to the marketing potential of the image-sharing platform, leading us into an age in which Instagram presence has become a key component of a comprehensive online…
Posted on January 8, 2019
In Email Marketing, Mobile Marketing, RM News, Social Media Marketing
by Keith Humes
Happy New Year! 🎉🍾 Now that 2018 is behind us and we look forward to the endless possibilities 2019 may bring, we turn to Rosemont Media CEO Keith Humes once again for some Internet marketing predictions. Below are some major changes Keith foresees in the new year: Social Media Social…
