Posted on December 29, 2020
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Keith Humes
It seems everyone is eager to create “viral” content—posts that are so compelling users share them with all their friends, who share them with all their friends, eventually racking up thousands or even millions of re-shares. As enticing as the prospect may seem, going viral should be low on the…
Posted on December 1, 2020
In Email Marketing, Google Ads, Search Engine Marketing, Social Media Marketing
by Katie Nagel
The holidays can be one of the most profitable times for running specials on products and treatments—but it can also be one of the most challenging. People are constantly being bombarded with ads online, making it more difficult for your practice to get noticed amidst all the commotion. Fortunately, this…
Posted on November 17, 2020
In Dentists, Search Engine Marketing, Social Media Marketing, Surgeons, Website Design
by Keith Humes
Given the attention that millennials receive in popular culture and the media, slipping into stereotypes about this generation of young adults is an easy thing to do. When it comes to courting the next era of patients, however, you’ll have to abandon your cheeky quips about millennials to be successful….
The holiday season is officially upon us, and with traditions of festive food and family time comes the yearly increase in spending. As we work on our wish lists, many brands are ramping up their marketing efforts to advertise goods and services with one purpose: to get our attention. Just…
Posted on November 3, 2020
In Dentists, Google Ads, Search Engine Marketing, Social Media Marketing, Surgeons, Website Design
by Merylee Robbins
When you need something done right the first time, you call an expert—especially when the circumstances demand attention to detail and specialized knowledge of the task at hand. The same should be true of your website and online marketing efforts. For medical, dental, and aesthetic practices, this means choosing a…
Posted on October 27, 2020
In Content Marketing, Google Ads, Reviews & Reputation, Search Engine Marketing, Social Media Marketing, Website Design
by Katie Nagel
Double, double toil and trouble; fire burn and cauldron bubble. When it feels like a curse has been placed upon your website, mix up a magical potion to conjure higher rankings in search engines. We know it can be tempting to use dark methods to get ahead of competitors, but…
Do doctors and dentists really need a Facebook page? How about an Instagram account? Absolutely. Statistical evidence from numerous studies shows healthcare professionals should establish and maintain a social media presence as part of their overall online marketing plan—patients want a doctor who’s accessible, engaged, and up-to-date across all aspects…
Posted on October 13, 2020
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Tom Hall
The autumn season is now upon us, and many practices offering cosmetic enhancement and aesthetic dentistry find that it’s helpful for patients to take advantage of particular times of the year when considering certain procedures for which they are interested. With this in mind, each season offers an opportunity to…
Facebook, Instagram, and LinkedIn, oh my! There are hundreds, if not thousands, of social networking sites currently dotting the web and the underlying function of each one is to connect people and businesses with other individuals, and vice versa. Before we launch into our recommendations for the social sites your…
Social media offers elective healthcare practices an opportunity to increase brand awareness among a target demographic and build rapport with online audiences. While many of us may feel satisfied by generating personal Facebook posts that attract ‘likes,’ achieving social media marketing success in competitive markets requires a more advanced level…
