Posted on November 12, 2019
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Keith Humes
It seems everyone is eager to create “viral” content—posts that are so compelling users share them with all their friends, who share them with all their friends, eventually racking up thousands or even millions of re-shares. As enticing as the prospect may seem, going viral should be low on the…
So, you’ve accepted that your practice needs social media marketing. You’re posting with hashtags, promoting content regularly, and even incorporating social video marketing into your strategy—but what if that’s not enough to create a robust social media marketing plan? According to research by RealSelf, 89% of people want their physicians…
For many people, social media (SM) is confusing enough as it is. Trying to understand SM and how it works can often be frustrating and time consuming, which is one of the reasons why it makes sense to leave it to the professionals. While having someone manage your social media…
Facebook is routinely in the news—and not always to positive acclaim—so you may wonder if you really need to create a business profile on this sometimes-controversial social media platform. The answer is that in the current elective healthcare market, establishing a social media presence for your practice on Facebook has…
Social media has become a highly influential component of any brand’s marketing efforts. As medical and dental practices dive into the world of social media for business, one of the first questions they ask is: “How do I know if it’s working?” If you’re investing time and money into your…
Social media is often criticized for being a “time suck”—a place where productivity goes to die. The propensity to draw in users for long periods may leave employers frustrated, but this focus-absorbing feature can be a gift to savvy marketers. Recognizing the potential benefits, thousands of dental and medical practices…
When asked how frequently brands should post to Instagram, a celebrated social media expert recently asserted that “the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life.” Your. Natural. Life. A lifetime of content is quite a quantity…
Posted on June 11, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Cassie Fowler
Due to ongoing changes to how websites are ranked in search engine results, SEO tactics are always evolving. Despite these fluctuations, however, one strategy that has held true over the years is content marketing, which is a crucial part of any successful online marketing plan. While many older methods—such as…
Posted on May 21, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
There are several ways to develop great website visibility and generate brand recognition online, but it’s only when you combine various marketing tools that your practice can achieve its full potential. The online elective healthcare marketplace has evolved considerably in just the past couple of years, and these latest developments…
Small business owners understand the importance of budgets; it’s the only way to survive in a merciless industry filled with hungry (and often vicious) competitors. Still, many companies, lean and large, fail to appreciate how developing a dedicated advertising budget for social media is a crucial part of guiding a…
