Social Media Marketing

Should I Incorporate Videos Into My Social Media Strategy?

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As Keith mentioned in his internet marketing predictions for this year, if you aren’t utilizing social video marketing yet, it is something you should definitely begin including as part of your overall social media marketing strategy. Since last year, video posts on Facebook have increased by 75% worldwide, and 94%…

How to Update Your Facebook Strategy with the New 2015 Algorithm

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Facebook’s organic post reach (the number of people who see posts that are not promoted) has been steadily declining over the years, making paid social media marketing campaigns absolutely necessary. In a recent announcement – one that shocked marketers everywhere – Facebook revealed it will be updating its newsfeed algorithm…

The Best & Worst Times to Post to Social Media

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When it comes to social media, it’s all about timing. Although being active on sites like Facebook and Twitter is important, posting at the wrong times can potentially negate all your efforts if no one is seeing your posts. In fact, this happens quite frequently to brands because their fans…

What If Your Practice Does Not Have A Budget for Social Media?

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If you say your practice cannot afford social media marketing, well, we hate to break it to you, but…you can. Within the foundation of any successful business is a marketing strategy. You can be the best doctor with the friendliest staff, a beautiful office, the most innovative technology, and a…

How to Use Hashtags for Business

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In last week’s blog post, we discussed what a hashtag is, and how it can be beneficial to your medical or dental practice. Here are some other tips to help you get more out of your social media marketing strategy. When to Hashtag On Twitter, Instagram, and Google+, you should…

Are Hashtags Useful for Dental and Medical Social Media Marketing?

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If you’re engaging in social media marketing for your dental or medical practice, then you should embrace the value of hashtags. What may seem like an annoying trend – and when done incorrectly, it can certainly be annoying – is actually beneficial to your overall marketing strategy. What Is A…

Which Facebook Posts Should You Promote?

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Our last social media blog post discussed how Facebook promoted posts can benefit your practice, but is it really beneficial to promote every post on your Facebook page? Well, would you create a billboard featuring every single conversation you’ve had with a patient or colleague? Probably not. The same can…

Do Facebook Promoted Posts Work?

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If you have a Facebook page for your medical or dental practice, there’s a good chance that you aren’t maximizing your page reach. Facebook’s organic reach of posts has decreased, which in layman’s terms means very few people will see your posts if you do not pay to promote them….

How to Engage Social Media Followers

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So, your medical or dental practice has a Facebook page, Google+, and even a Twitter. You’re posting a few informative, eye-catching social media posts every week. That’s it. That’s all there is to it, right? Not quite. The point of social media is to, well, be social. This is an…