Social Media Marketing

Blog / Social Media Marketing

Importance of Quality Social Media Followers & Engagement

Importance of Quality Social Media Followers & Engagement

Have you ever been tempted to buy 1,000 or 10,000 followers to give your social media accounts a boost? Sure, it may seem like a quick, easy way to kickstart a sluggish social presence, but the reality is that paid followers, no matter how many you buy, don’t add real…

Why Ethical Marketing Matters

Why Ethical Marketing Matters for Surgeons and Dentists

It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The Internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…

5 Reasons to Break Up With Facebook Boosted Posts

What is the difference between boosted and promoted posts on Facebook?

By now, as an aesthetic healthcare professional, you’ve likely heard the success stories of Facebook Advertising first-hand from peers, read the plethora of business articles extolling the benefits of promoting your practice on social media, or maybe you’ve even lost a few patients due to competitors’ Facebook Ads. For those…

Dynamic Number Insertion – Journey from Click to Call

Go Beyond Basic Call Tracking with Dynamic Number Insertion

You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…

What are UTM Parameters?

What are UTM parameters?

We know that social media can be a powerful and economical platform for medical and dental practices to expand their patient base—yet measuring the success of social media marketing can be a little less explicit for service-oriented businesses when compared to a product-based enterprise. Unlike food or retail, people in…

The Case of the Disappearing Google Reviews (and Why You Really Shouldn’t Worry Too Much About Them!)

Have you noticed a recent drop in the total number of your Google reviews? There are reasons for this, and while it can be understandably disconcerting to realize you may have fewer patient reviews on Google My Business this month as opposed to last month, it’s ultimately not something to…