Posted on March 3, 2020
In Content Marketing, Dentists, Industry Terms, Surgeons, Website Design
by Tom Hall
The word “static” can be applied to many websites that have been released since the dawn of the Internet. Much like illustrations in books and photographs in newspapers and magazines, the images and videos placed on a website have traditionally appeared in one place on the page, disappearing when the…
Posted on December 10, 2019
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
A recent study of 1.4 million search results by Perficient Digital found that the inclusion of rich answers has increased significantly over the years. In fact, the study concluded that these unique types of search results have actually more than doubled since 2018. So what does this mean for you…
The term “review gating” is used to describe the act of soliciting feedback from customers and ushering them down a particular channel of action based on the overall sentiment of their response. For example, let’s say you treated two patients today, and the first expressed complete satisfaction with her experience…
Posted on October 22, 2019
In Content Marketing, Industry Terms, Search Engine Marketing
by Katie Nagel
Cornerstone content is a page (or post) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for on Google and/or other search engines. As a result,…
Posted on October 15, 2019
In Content Marketing, Industry Terms, Search Engine Marketing, Website Design
by Tom Hall
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this problem, but they also offer a number of other advantages. By categorizing the various topics your website will cover and…
Posted on August 27, 2019
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
Is there a particular procedure or specialty at your practice for which you would like to add an extra dose of promotion? If so, a Specialty Site may be the best way to do it. There are a lot of different monikers for what the team here at Rosemont Media…
Posted on August 6, 2019
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Katie Nagel
When it comes to SEO, make sure you’re working smarter, not harder. This is especially true as you determine which keywords to optimize for throughout your website. In the past, short-tail keywords – also referred to as “head terms” – were accepted as the best way to rank in the…
In today’s Internet world, a good website is not just defined by an eye-catching design and a hefty amount of informative content. In addition to style and substance, it is equally important to create a site that makes it easy for viewers to find what they are looking for, while…
Search engine optimization (SEO) and search engine marketing (SEM) are popular buzz terms in the digital world. If you have a website for your medical or dental practice, there’s a good chance you’ve heard both used—sometimes interchangeably—to describe efforts that aim to boost traffic and enhance brand awareness online. Although…
Posted on March 5, 2019
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
