Industry Terms

Blog / Industry Terms

What Is Evergreen Content?

Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite the season, evergreen content will hold up regardless of trends coming and going. As a result, they’re always getting more…

SEO Terminology: What is Conversion?

The return on investment (ROI) of your medical or dental website marketing efforts can be evaluated according to several different metrics, but ultimately, the most telling measurement of success is conversion. Conversion is the brass ring of website marketing; the culmination of your strategic decisions and messaging efforts. At the…

SEO vs. SEM

Search engine optimization (SEO) has become a hot topic in the online world. If you have a practice website, there’s a good chance you’ve heard about the benefits of SEO for getting more traffic. An equally important—but less talked about—topic is search engine marketing (SEM). Just like SEO, the purpose…