Republishing blog posts is a great way to breathe new life into work you’ve published previously. It allows you to share your content with people who may not have seen it otherwise, and also gives you an opportunity to make minor improvements or updates. Additionally, Google views republished posts as…
Posted on August 8, 2017
In Content Marketing, Industry Terms, Search Engine Marketing
by Katie Nagel
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite the season, evergreen content will hold up regardless of trends coming and going. As a result, they’re always getting more…
The return on investment (ROI) of your medical or dental website marketing efforts can be evaluated according to several different metrics, but ultimately, the most telling measurement of success is conversion. Conversion is the brass ring of website marketing; the culmination of your strategic decisions and messaging efforts. At the…
Posted on March 14, 2017
In Content Marketing, Industry Terms, Search Engine Marketing
by Ashley Berg
Algorithm. The word can conjure dark memories of elementary and high school mathematics. But before you seek out the nearest safe space, know that we won’t be asking you to complete any long-form division (for now). Algorithm, in the computer science sense, is simply a set of specific step-by-step instructions…
In today’s Internet world, a good website is not just defined by an eye-catching design and a hefty amount of informative content. In addition to style and substance, it is equally important to create a site that makes it easy for viewers to find what they are looking for, while…
When you submit a phrase or question to a search engine, you receive two kinds of results: organic and paid. Whereas paid results are essentially targeted advertisements, organic search results are unpaid listings the search engine has deemed to be the most relevant resources related to your search. Since the…
Posted on November 29, 2016
In Content Marketing, Industry Terms, Search Engine Marketing, Website Design
by Tom Hall
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this problem, but they also offer a number of other advantages. By categorizing the various topics your website will cover and…
Search engine optimization (SEO) has become a hot topic in the online world. If you have a practice website, there’s a good chance you’ve heard about the benefits of SEO for getting more traffic. An equally important—but less talked about—topic is search engine marketing (SEM). Just like SEO, the purpose…
Posted on August 16, 2016
In Industry Terms, Search Engine Marketing, Social Media Marketing
by Ashley Berg
Just 10 short years ago, the # symbol meant something wholly different. But on March 21, 2006, the launch of Twitter changed everything. Once known as a pound or number sign, the # became a hashtag—and a social media communication sensation. Renamed and reinvented, this little scratch mark now can…
Posted on August 9, 2016
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Katie Nagel
When it comes to SEO, you should always work smarter, not harder. This is especially true as you determine which keywords to optimize for throughout your website. In the past, short tail keywords – also referred to as “head terms” – were accepted as the best way to rank in…
