Posted on January 11, 2022
In Google Ads, Industry Terms, Search Engine Marketing, Social Media Marketing
by Keith Humes
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
Posted on December 14, 2021
In Content Marketing, Industry Terms, Website Design
by Marissa Lorberau
In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both site visitors and algorithms can successfully find what they need is the best way to earn authority and boost traffic…
What actually gets patients to schedule a consultation will blow your mind! Enticing and ubiquitous, clickbait headlines are often big on emotion and meager on substance, leaving readers unsatisfied at best and furious at worst. As a result, there’s no shortage of critics of this practice, including the Internet users…
Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for in search engines. As a result, they are one…
Posted on October 12, 2021
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
Is there a particular procedure or specialty at your practice for which you would like to add an extra dose of promotion? If so, a Specialty Site may be the best way to do it. There are a lot of different monikers for what the team here at Rosemont Media…
How websites deal with what’s known as “plugins” is a critical factor in their performance. Plugins, also referred to as “add-ons,” are essentially software installations that add certain features and other customized elements to the capabilities of a website. These features can be incredibly useful and help dental or medical…
Posted on September 8, 2021
In Industry Terms, Reviews & Reputation, Search Engine Marketing, Social Media Marketing
by Keith Humes
We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….
Posted on July 27, 2021
In Content Marketing, Industry Terms, RM News, Search Engine Marketing, Website Design
by Merylee Robbins
Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in the ADA extend to websites. The United States Department of Justice (DOJ) and the court system are upholding interpretations of…
When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to the organic results. Known as the Google Local Pack/Finder, this list is typically a map preview followed by a collection…
Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…
