Have you ever been told to “clear your cache” when experiencing website problems? This is commonly the first piece of advice given to people who come across issues related to how a webpage should look versus what they’re actually seeing. While simply “clearing your cache” in these instances is often…
Posted on September 25, 2018
In Content Marketing, Dentists, Industry Terms, Surgeons, Website Design
by Tom Hall
As you peruse some of the billions of websites available on the worldwide web, you may be noticing an emerging trend: content and design are being integrated in creative and exciting new ways. A shining example of this is what’s known in the website design world as an “infographic.” Detailed…
Posted on August 21, 2018
In AdWords, Industry Terms, Search Engine Marketing, Social Media Marketing
by John Lewis
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
Posted on July 10, 2018
In Dentists, Industry Terms, Search Engine Marketing, Surgeons, Website Design
by Ashley Berg
Some things can chill you to the bone: an unexpected phone call late at night; the phrase, “We need to talk”; and notification of—gasp!—website errors. While we at Rosemont Media cannot help you much in the other two arenas, when it comes to website performance and site errors, we have…
Posted on June 19, 2018
In Dentists, Industry Terms, Search Engine Marketing, Surgeons
by John Lewis
Google consistently strives to organize and display information on its search engine results pages (SERPs) in a manner that optimally benefits users. A prime example of this endeavor is its employment of the Knowledge Graph. What Is Google’s Knowledge Graph? The Knowledge Graph is a continually refined database of information…
Posted on June 12, 2018
In Content Marketing, Industry Terms, Search Engine Marketing
by Katie Nagel
Cornerstone content is a page (or post) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for in search engines. As a result, cornerstone pieces are…
Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…
Republishing blog posts is a great way to breathe new life into work you’ve published previously. It allows you to share your content with people who may not have seen it otherwise, and also gives you an opportunity to make minor improvements or updates. Additionally, Google views republished posts as…
Posted on August 8, 2017
In Content Marketing, Industry Terms, Search Engine Marketing
by Katie Nagel
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite the season, evergreen content will hold up regardless of trends coming and going. As a result, they’re always getting more…
The return on investment (ROI) of your medical or dental website marketing efforts can be evaluated according to several different metrics, but ultimately, the most telling measurement of success is conversion. Conversion is the brass ring of website marketing; the culmination of your strategic decisions and messaging efforts. At the…
