Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…
When you submit a phrase or question to a search engine, you receive two kinds of results: organic and paid. Whereas paid results are essentially targeted advertisements, organic search results are unpaid listings the search engine has deemed to be the most relevant resources related to your search. Since the…
Simply put, algorithms are a series of instructions for completing a task. They’re used every day for a multitude of purposes, and you likely use them without even thinking about it. When you get dressed, tie your shoes, or drive to work each day, you perform a series of steps…
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite the season, evergreen content will hold up regardless of trends coming and going. As a result, they’re always getting more…
Posted on April 26, 2022
In Content Marketing, Industry Terms, Search Engine Marketing, Website Design
by Jordan Patterson
For dentists and plastic surgeons looking to build their online presence and expand their reach to potential patients, understanding certain digital marketing industry terms can be helpful. One phrase you may have heard is “bounce rate.” When implementing an online marketing strategy, the term “bounce rate” will often be used…
Posted on April 19, 2022
In Content Marketing, Industry Terms, Search Engine Marketing, Social Media Marketing
by Holly Hoyt
While a website rebuild can refer to a backend rework, a move to a different platform, or some combination of these, one thing is for sure – the process of transferring your website’s data must be handled with great care. In fact, anyone who has ever undergone a website redesign…
Republishing blog posts is a great way to breathe new life into work you’ve published previously. It allows you to share your content with people who may not have seen it otherwise, and also gives you an opportunity to make minor improvements or updates. Additionally, Google views republished posts as…
Posted on February 22, 2022
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Chelsea Corpuz
Google Maps is filled with tons of reviews for local businesses that people can easily read and discover. These reviews are written by users for users to help others figure out if a business is worth visiting. Whether you’re looking for a restaurant, museum, plastic surgery office, or dental clinic,…
Posted on January 11, 2022
In Google Ads, Industry Terms, Search Engine Marketing, Social Media Marketing
by Keith Humes
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
Posted on December 14, 2021
In Content Marketing, Industry Terms, Website Design
by Marissa Lorberau
In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both site visitors and algorithms can successfully find what they need is the best way to earn authority and boost traffic…
