Industry Terms

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Dynamic Number Insertion – Journey from Click to Call

What is Dynamic Number Insertion (DNI), and how can it help track patient conversion rates?

You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…

How to Earn More Clicks Without Resorting to Clickbait

How to get clicks without using clickbait

What actually gets patients to schedule a consultation will blow your mind! Enticing and ubiquitous, clickbait headlines are often big on emotion and meager on substance, leaving readers unsatisfied at best and furious at worst. As a result, there’s no shortage of critics of this practice, including the Internet users…

What Is Cornerstone Content?

What Is Cornerstone Content?

Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for in search engines. As a result, they are one…

Industry Jargon Explained: Black Hat

What does black hat mean?

We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….

How to Generate Blog Topics Patients Will Want to Read

How to write blogs your medical or dental patients will want to read

Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…