Industry Terms

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Cache Clearing: What, Why, When, & How?

Discover the what, why, when, and how of cache clearing.

Have you ever been told to “clear your cache” when experiencing website problems? This is commonly the first piece of advice given to people who come across issues related to how a webpage should look versus what they’re actually seeing. While simply “clearing your cache” in these instances is often…

Dynamic Number Insertion – Journey from Click to Call

Go Beyond Basic Call Tracking with Dynamic Number Insertion

You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…

What Is Cornerstone Content?

Cornerstone content is a page (or post) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for in search engines. As a result, cornerstone pieces are…

How to Generate Blog Topics Patients Will Want to Read

Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…

Why Should I Republish Blog Posts?

Republishing blog posts is a great way to breathe new life into work you’ve published previously. It allows you to share your content with people who may not have seen it otherwise, and also gives you an opportunity to make minor improvements or updates. Additionally, Google views republished posts as…

What Is Evergreen Content?

Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite the season, evergreen content will hold up regardless of trends coming and going. As a result, they’re always getting more…

SEO Terminology: What is Conversion?

The return on investment (ROI) of your medical or dental website marketing efforts can be evaluated according to several different metrics, but ultimately, the most telling measurement of success is conversion. Conversion is the brass ring of website marketing; the culmination of your strategic decisions and messaging efforts. At the…