Posted on August 6, 2019
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Katie Nagel
When it comes to SEO, make sure you’re working smarter, not harder. This is especially true as you determine which keywords to optimize for throughout your website. In the past, short-tail keywords – also referred to as “head terms” – were accepted as the best way to rank in the…
In today’s Internet world, a good website is not just defined by an eye-catching design and a hefty amount of informative content. In addition to style and substance, it is equally important to create a site that makes it easy for viewers to find what they are looking for, while…
Search engine optimization (SEO) and search engine marketing (SEM) are popular buzz terms in the digital world. If you have a website for your medical or dental practice, there’s a good chance you’ve heard both used—sometimes interchangeably—to describe efforts that aim to boost traffic and enhance brand awareness online. Although…
Posted on March 5, 2019
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
Posted on February 26, 2019
In Content Marketing, Dentists, Industry Terms, Mobile Marketing, Surgeons, Website Design
by Tom Hall
One of the most important things your website needs to do is to establish high rankings on search engines in your market. This is accomplished by many variables, primarily with smart SEO strategies and in-depth content. With that in mind, the actual design and technological specifications of the site can…
Computers have made it possible to automate just about everything these days, but some digital elements still require human involvement. When it comes to the launch of a dental website or medical website, our team of developers works behind the scenes to migrate your online home base from one location…
Posted on December 4, 2018
In Content Marketing, Industry Terms, Search Engine Marketing
by Presley Van
After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
Have you ever been told to “clear your cache” when experiencing website problems? This is commonly the first piece of advice given to people who come across issues related to how a webpage should look versus what they’re actually seeing. While simply “clearing your cache” in these instances is often…
Posted on September 25, 2018
In Content Marketing, Dentists, Industry Terms, Surgeons, Website Design
by Tom Hall
As you peruse some of the billions of websites available on the worldwide web, you may be noticing an emerging trend: content and design are being integrated in creative and exciting new ways. A shining example of this is what’s known in the website design world as an “infographic.” Detailed…
Posted on August 21, 2018
In Google Ads, Industry Terms, Search Engine Marketing, Social Media Marketing
by John Lewis
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
