Industry Terms

Blog / Industry Terms

What is Yext, and How Does it Improve Local SEO?

What is Yext?

Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…

New Google Algorithm Update Reinforces Worth of Fresh, Quality Content

What to expect with Google's May 2020 Core Update

Earlier this month, Google confirmed the launch of a new broad core algorithm update, officially designated the “May 2020 Core Update.” Per usual, this broad core update has continued to roll out over the course of several days, leaving a search results shake-up in its wake. Predictably, some websites have…

Fixed Position Video and Imagery: Shattering Tradition and Providing a New Level of Viewer Engagement

What is a fixed image or fixed video background on a website?

The word “static” can be applied to many websites that have been released since the dawn of the Internet. Much like illustrations in books and photographs in newspapers and magazines, the images and videos placed on a website have traditionally appeared in one place on the page, disappearing when the…

Review Gating: What It Is & Why Avoid It

Why should I avoid review gating?

The term “review gating” is used to describe the act of soliciting feedback from customers and ushering them down a particular channel of action based on the overall sentiment of their response. For example, let’s say you treated two patients today, and the first expressed complete satisfaction with her experience…