Posted on September 9, 2020
In Industry Terms, Mobile Marketing, Search Engine Marketing, Website Design
by John Lewis
When switching to a new digital marketing company, something you may be told is your website needs to be rebuilt as part of the SEO and web strategy takeover process. While this is not likely news you want or expect to hear—particularly if you are pleased with the current look…
How websites deal with what’s known as “plugins” is a critical factor in their performance. Plugins, also referred to as “add-ons,” are essentially software installations that add certain features and other customized elements to the capabilities of a website. These features can be incredibly useful and help dental or medical…
Posted on July 28, 2020
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
Posted on June 16, 2020
In Content Marketing, Dentists, Industry Terms, Surgeons, Website Design
by Tom Hall
Detailed and in-depth website content is critical for medical and dental practices on a number of levels. For starters, you want to provide viewers with helpful, educational, and thorough information about your services. Abundant information is also a key component in marketing your practice since specific, well-written content can have…
Posted on May 16, 2020
In Content Marketing, Dentists, Industry Terms, RM News, Search Engine Marketing, Surgeons
by John Lewis
Earlier this month, Google confirmed the launch of a new broad core algorithm update, officially designated the “May 2020 Core Update.” Per usual, this broad core update has continued to roll out over the course of several days, leaving a search results shake-up in its wake. Predictably, some websites have…
Posted on March 3, 2020
In Content Marketing, Dentists, Industry Terms, Surgeons, Website Design
by Tom Hall
The word “static” can be applied to many websites that have been released since the dawn of the Internet. Much like illustrations in books and photographs in newspapers and magazines, the images and videos placed on a website have traditionally appeared in one place on the page, disappearing when the…
Posted on December 10, 2019
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
A recent study of 1.4 million search results by Perficient Digital found that the inclusion of rich answers has increased significantly over the years. In fact, the study concluded that these unique types of search results have actually more than doubled since 2018. So what does this mean for you…
The term “review gating” is used to describe the act of soliciting feedback from customers and ushering them down a particular channel of action based on the overall sentiment of their response. For example, let’s say you treated two patients today, and the first expressed complete satisfaction with her experience…
Posted on October 22, 2019
In Content Marketing, Industry Terms, Search Engine Marketing
by Katie Nagel
Cornerstone content is a page (or post) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for on Google and/or other search engines. As a result,…
Posted on October 15, 2019
In Content Marketing, Industry Terms, Search Engine Marketing, Website Design
by Tom Hall
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this problem, but they also offer a number of other advantages. By categorizing the various topics your website will cover and…
