Industry Terms

Blog / Industry Terms

What Is Cornerstone Content?

Cornerstone content is a page (or post) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for on Google and/or other search engines. As a result,…

SEO vs. SEM

SEO vs. SEM for Medical Doctors and Dentists

Search engine optimization (SEO) and search engine marketing (SEM) are popular buzz terms in the digital world. If you have a website for your medical or dental practice, there’s a good chance you’ve heard both used—sometimes interchangeably—to describe efforts that aim to boost traffic and enhance brand awareness online. Although…

What is Yext, and How Does it Improve Local SEO?

Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…

What is the Difference Between Mobile Website Design and Responsive Design?

One of the most important things your website needs to do is to establish high rankings on search engines in your market. This is accomplished by many variables, primarily with smart SEO strategies and in-depth content. With that in mind, the actual design and technological specifications of the site can…