Industry Terms

Blog / Industry Terms

How to Generate Blog Topics Patients Will Want to Read

How to write blogs your medical or dental patients will want to read

Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…

What Is Yext, and How Does It Improve Local SEO?

What is yext?

Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…

Why Should I “Google My Business”?

Word of mouth can be great for business, but inspiring people to choose your practice these days requires you to have a well-established presence online. Patients are utilizing Internet searches and review outlets to find medical and dental professionals quickly, easily, and reliably. In addition to having a responsive website…