Industry Terms

Blog / Industry Terms

SEO Terminology: What is Conversion?

The return on investment (ROI) of your medical or dental website marketing efforts can be evaluated according to several different metrics, but ultimately, the most telling measurement of success is conversion. Conversion is the brass ring of website marketing; the culmination of your strategic decisions and messaging efforts. At the…

SEO vs. SEM

Search engine optimization (SEO) has become a hot topic in the online world. If you have a practice website, there’s a good chance you’ve heard about the benefits of SEO for getting more traffic. An equally important—but less talked about—topic is search engine marketing (SEM). Just like SEO, the purpose…

What is Yext, and How Does it Improve Local SEO?

Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…