After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
The term “review gating” is used to describe the act of soliciting feedback from customers and ushering them down a particular channel of action based on the overall sentiment of their response. For example, let’s say you treated two patients today, and the first expressed complete satisfaction with her experience…
Posted on February 21, 2023
In Industry Terms, Search Engine Marketing, Social Media Marketing
by Marissa Lorberau
On March 21, 2006, the launch of Twitter substantially changed a number of common communication and marketing tactics. Over the ensuing years, the ever-evolving social media landscape has continued to alter the shape of digital marketing—and the internet as a whole. However, in a sea of change, one component has…
Posted on February 14, 2023
In Content Marketing, Industry Terms, Search Engine Marketing
by Holly Hoyt
Dear SEO, Not until now have I had the courage to tell you the truth: I’m madly in love with you. Oh, SEO. My darling SEO. I’ve admired your ability to put medical and dental websites on the map for so long. You have no idea the way my heart…
Posted on January 31, 2023
In Google Ads, Industry Terms, Mobile Marketing, Search Engine Marketing
by Katie
Could it be the end of Gooooogle? Not for the search engine, but for the long word at the bottom of each results page that directs you to the next several pages. If you regularly use Google search, you may have already noticed that navigating to the next page of…
Computers have made it possible to automate just about everything these days, but some digital elements still require human involvement. When it comes to the launch of a dental website or medical website, our team of developers works behind the scenes to migrate your online home base from one location…
Posted on January 4, 2023
In Content Marketing, Email Marketing, Industry Terms, Reviews & Reputation, RM News, Search Engine Marketing
by Marissa Lorberau
At Rosemont Media, we are dedicated to helping our clients optimize their online presence and overall digital marketing strategy. In pursuit of this goal, our team works tirelessly to remain up-to-date with the latest industry trends and best practices. From innovative website design to impactful medical and dental search-engine optimization…
Posted on December 28, 2022
In Dentists, Industry Terms, Search Engine Marketing, Surgeons, Website Design
by Holly Hoyt
Some things can chill you to the bone: an unexpected phone call late at night; the phrase, “We need to talk”; and notification of—gasp!—website errors. While we at Rosemont Media cannot help you much in the other two arenas, when it comes to website performance and site errors, we have…
Posted on November 15, 2022
In Industry Terms, Mobile Marketing, Search Engine Marketing, Website Design
by Rosemont Staff
When switching to a new digital marketing company, something you may be told is your website needs to be rebuilt as part of the SEO and web strategy takeover process. While this is not likely news you want or expect to hear—particularly if you are pleased with the current look…
Posted on July 26, 2022
In Content Marketing, Industry Terms, Search Engine Marketing, Website Design
by Tom Hall
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this problem, but they also offer a number of other advantages. For those who may be unfamiliar with the term, a…
