Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…
Posted on June 2, 2021
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
Word of mouth can be great for business, but inspiring people to choose your practice these days requires you to have a well-established presence online. Patients are utilizing Internet searches and review outlets to find medical and dental professionals quickly, easily, and reliably. In addition to having a responsive website…
Posted on April 27, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
A recent study of 1.4 million search results by Perficient Digital found that the inclusion of rich answers has increased significantly over the years. In fact, the study concluded that these unique types of search results have actually more than doubled since 2018. So what does this mean for you…
Posted on April 13, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
Perhaps you’ve been hearing about “zero-click searches” lately. What exactly are they? Well, they’re precisely as they sound: searches that result in no clicks. This is a common occurrence with simple questions like, “When is the next full moon?” — Google takes the initiative and answers the question simply at…
Posted on March 23, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Presley Van
After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
Posted on February 2, 2021
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Tom Hall
There is a lot of relatively new terminology zipping through the worldwide web these days that sounds like it may mean something important; however, people who aren’t familiar with the day-to-day technical lingo associated with Internet marketing may find themselves looking over their shoulders and saying: “Pardon me?” To keep…
Posted on September 9, 2020
In Industry Terms, Mobile Marketing, Search Engine Marketing, Website Design
by John Lewis
When switching to a new digital marketing company, something you may be told is your website needs to be rebuilt as part of the SEO and web strategy takeover process. While this is not likely news you want or expect to hear—particularly if you are pleased with the current look…
How websites deal with what’s known as “plugins” is a critical factor in their performance. Plugins, also referred to as “add-ons,” are essentially software installations that add certain features and other customized elements to the capabilities of a website. These features can be incredibly useful and help dental or medical…
Posted on June 16, 2020
In Content Marketing, Dentists, Industry Terms, Surgeons, Website Design
by Tom Hall
Detailed and in-depth website content is critical for medical and dental practices on a number of levels. For starters, you want to provide viewers with helpful, educational, and thorough information about your services. Abundant information is also a key component in marketing your practice since specific, well-written content can have…
