Selecting a company to handle your practice’s online reputation management is not a decision to take lightly. As we highlighted in our previous post, there are a number of right and wrong ways to manage online reputation and reviews, some of which can result in negative consequences. So, if (or…
In our previous post – What’s the Point of Reputation Management? – we discussed how important reputation management is for preserving the integrity of your professional brand. As promised in our concluding sentence, here are some right and wrong ways to go about managing your online reputation. The Good Be…
Charlie, a charismatic high school freshman, is standing amongst a group of newly-made friends in the middle of the cafeteria. In only their third week of school, he and his new-found buddies are telling jokes and stories, laughing obnoxiously – you know, trying to one-up each other and establish the…
It seems like there is a new doctor review website popping up every week but not all review sites carry the same weight. We believe Google reviews have significant benefit to your practice. Google Reviews are Most Prominent As a physician, when your name is searched on Google, the search…
Google ratings and reviews have been in a continual state of change and we wanted to give a quick update on the latest developments of Google Places and the Zagat app. Recap of the Past Year for Google Ratings and Reviews Last year, Google bought Zagat for $151 million. Then,…
Have you ever asked a patient for a review following a consultation or procedure? How do you begin the conversation? Beyond the initial awkwardness of asking for reviews, the process can be tedious as patients are often required to set up user accounts with email addresses, social media usernames, and…
In case you blinked and missed the bulldozers and excavators a few weeks ago, Google has since decided to completely level Google Places listings and has begun transitioning the core elements of these local listings into what has been branded as “Google+ Local.” Essentially, Google has migrated or merged 80,000,000…
When was the last time you checked into the ratings on your practice’s Google Places page? Have you rated a business through Google’s rating system? Read below to learn more about the new rating system and how you and your team will be rated on the search engine in the…
Studies Show Video and Rich Media Boost Site Visits and Brand Engagement From Kony 2012 to the Honey Badger on YouTube, videos are one of the most effective tools on the Internet right now for engaging consumers and circulating information rapidly. But your video doesn’t have to go viral to…
I’m a huge fan of search engine marketing. I love this industry because it keeps me excited and engaged. Over the past few years, search engine marketing has expanded to include SEO (search engine optimization), social media, reputation management, media buys, the list goes on and on and on. Recently,…
Posted on May 2, 2014
In 
by John Lewis 
