Posted on March 6, 2018
In Content Marketing, Email Marketing, Reviews & Reputation
by Kait Freeberg
When you are searching for a specific good or service, how do you approach this process? Do you call your friends and ask for their opinion? Do you speak with your coworkers? Perhaps even look online to see what type of information you can find? It’s no different for individuals…
When you require a product or service, what is the first thing you do to decide who will receive your business? In an age with so many options, people make decisions based on perceived satisfaction—which choice will give me the experience that will make me happiest? Aside from word-of-mouth recommendations,…
Posted on April 25, 2017
In AdWords, Content Marketing, Email Marketing, Reviews & Reputation, RM News, Search Engine Marketing, Social Media Marketing, Website Design
by Ashley Berg
Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. If your practice website and marketing strategy aren’t tailored to suit this modern approach to healthcare, you could be missing out. Never fear, Rosemont Media is…
Posted on April 11, 2017
In Mobile Marketing, Reviews & Reputation, RM News, Search Engine Marketing, Surgeons, Website Design
by John Lewis
Perhaps we’re a little biased, but we can’t think of a better destination to celebrate the 50th anniversary of The Aesthetic Society than right here in sunny San Diego! In fact, Rosemont Media is so excited for The Aesthetic Meeting 2017 to take place in our own backyard that we’re…
Posted on March 30, 2017
In Reviews & Reputation, RM News, Social Media Marketing, Surgeons
by Keith Humes
Healthcare Ad Agency CEO Keith Humes discusses how practices can maximize their online marketing efforts at the 2017 ASAPS Meeting in San Diego. Register now to learn how to ✔️control your online reputation, ✔️optimize your practice website for search, and ✔️create a robust Social Media profile in Course 516. Course…
Posted on October 28, 2016
In Content Marketing, Reviews & Reputation, Search Engine Marketing
by John Lewis
With Halloween right around the corner, Rosemont Media wants you to be prepared for all kinds of tricks—including those that can affect your website. Below, we’ve put together a list of five black-hat tactics that a ghoulish SEO provider may trick you into using. Employing a third-party company to write…
As many doctors and dentists already know, cultivating positive patient reviews has become a critical aspect of building trust and legitimacy online. Authentic experiences provided by real patients are highly valued by individuals seeking an elective healthcare practitioner. Google Local listings, Yelp!, RealSelf, and Facebook are generally regarded as being…
Have you ever shopped for something online? Without any personal interaction with the product, you likely turned to reviews to help determine if the item or service was worth the investment. Whether or not these reviews were the sole influencers of your purchase decision, the opinions of other people likely…
Posted on May 24, 2016
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
Google recently updated the interface for leaving reviews on Google Local listings — a Google+ account is no longer required. This small but important change makes the review process significantly easier, and it opens the door for a lot more of your patients who want to leave a review! Instead…
