Reviews & Reputation

What is Yext, and How Does it Improve Local SEO?

Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…

Are Google Reviews Publishing Again?

When stay-at-home orders were enacted throughout the country (and world), many businesses were forced to shut down or reduce staff for a while, including most elective healthcare practices. In response to this, Google temporarily disabled reviews from being published, stating: “During the unprecedented COVID-19 situation, we are taking steps to…

9 Strategies for Boosting Business as Restrictions Ease

As more and more states begin to lighten COVID-19 restrictions, now is an ideal time to start implementing—or, at the very least, begin considering how to implement—strategies for ramping business back up at your medical or dental practice. To assist you in doing so, Rosemont Media has put together nine…

Review Gating: What It Is & Why Avoid It

The term “review gating” is used to describe the act of soliciting feedback from customers and ushering them down a particular channel of action based on the overall sentiment of their response. For example, let’s say you treated two patients today, and the first expressed complete satisfaction with her experience…

How to Improve Your Organic Yelp Rankings

So you want to rank higher on Yelp? The key to increasing your organic prominence and exposure on the popular business directory is to employ various optimization tactics known to boost rankings for searches related to your medical or dental practice. Essentially, it’s SEO for Yelp, as the directory has…

Why Medical and Dental Practices Should Respond to Client Reviews

Testimonials are more important than ever to a business’s reputation. Acquiring them can seem like a chore at times, but that’s not where the responsibility ends. Once dentists and surgeons receive online patient reviews, it’s in the best interest of the practice to respond to them—good and bad. This process…

The Case of the Disappearing Google Reviews (and Why You Really Shouldn’t Worry Too Much About Them!)

Have you noticed a recent drop in the total number of your Google reviews? There are reasons for this, and while it can be understandably disconcerting to realize you may have fewer patient reviews on Google My Business this month as opposed to last month, it’s ultimately not something to…

How to Get Good Reviews

When you are searching for a specific good or service, how do you approach this process? Do you call your friends and ask for their opinion? Do you speak with your coworkers? Perhaps even look online to see what type of information you can find? It’s no different for individuals…

How Patient Reviews Can Boost Online Reputation Management

When you require a product or service, what is the first thing you do to decide who will receive your business? In an age with so many options, people make decisions based on perceived satisfaction—which choice will give me the experience that will make me happiest? Aside from word-of-mouth recommendations,…

Digital Marketing Quiz: Is Your Practice Website Up To Date?

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. If your practice website and marketing strategy aren’t tailored to suit this modern approach to healthcare, you could be missing out. Never fear, Rosemont Media is…