Reviews & Reputation

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Industry Jargon Explained: Black Hat

What does black hat mean?

We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….

What Is Yext, and How Does It Improve Local SEO?

What is yext?

Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…

5 Tips to Encourage Patients to Leave Great Reviews

How to encourage patients to leave positive reviews

It’s no secret that patient reviews on popular platforms, such as Google, Yelp, RealSelf, and Facebook can highly influence your practice’s reputation and affect your ability to attract new patients. According to a recent study, 71% of surveyed patients said that looking at online reviews is their first step in…

Turning a Negative Online Review Into a Positive

How to deal with a negative review

As many doctors and dentists already know, cultivating positive patient reviews has become a critical aspect of building trust and legitimacy online. Authentic experiences provided by real patients are highly valued by individuals seeking an elective healthcare practitioner. Google Local listings, Yelp!, RealSelf, and Facebook are generally regarded as being…

Are Google Reviews Publishing Again?

Are Google Reviews Publishing Again?

When stay-at-home orders were enacted throughout the country (and world), many businesses were forced to shut down or reduce staff for a while, including most elective healthcare practices. In response to this, Google temporarily disabled reviews from being published, stating: “During the unprecedented COVID-19 situation, we are taking steps to…

9 Strategies for Boosting Business as Restrictions Ease

How can you boost business for your dental or medical practice now that COVID-19 restrictions are being lifted?

As more and more states begin to lighten COVID-19 restrictions, now is an ideal time to start implementing—or, at the very least, begin considering how to implement—strategies for ramping business back up at your medical or dental practice. To assist you in doing so, Rosemont Media has put together nine…

Review Gating: What It Is & Why Avoid It

Why should I avoid review gating?

The term “review gating” is used to describe the act of soliciting feedback from customers and ushering them down a particular channel of action based on the overall sentiment of their response. For example, let’s say you treated two patients today, and the first expressed complete satisfaction with her experience…