Reviews & Reputation

Industry Jargon Explained: Black Hat

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We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….

How to Manage Yelp Reviews

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According to recent Nielsen reports, word-of-mouth is the most credible form of advertising with 84% of people saying they trust recommendations from friends and family over any other form of advertising. In today’s digital world, word-of-mouth often comes in the form of online reviews, which can now spread like wildfire…

3.5 Questions to Ask About Reputation Management

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Selecting a company to handle your practice’s online reputation management is not a decision to take lightly. As we highlighted in our previous post, there are a number of right and wrong ways to manage online reputation and reviews, some of which can result in negative consequences. So, if (or…

What’s the Point of Reputation Management?

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Charlie, a charismatic high school freshman, is standing amongst a group of newly-made friends in the middle of the cafeteria. In only their third week of school, he and his new-found buddies are telling jokes and stories, laughing obnoxiously – you know, trying to one-up each other and establish the…

Your Most Visible Practice Reviews

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It seems like there is a new doctor review website popping up every week but not all review sites carry the same weight. We believe Google reviews have significant benefit to your practice. Google Reviews are Most Prominent As a physician, when your name is searched on Google, the search…

What is New with Google Ratings and Reviews?

Google ratings and reviews have been in a continual state of change and we wanted to give a quick update on the latest developments of Google Places and the Zagat app. Recap of the Past Year for Google Ratings and Reviews Last year, Google bought Zagat for $151 million. Then,…