Reviews & Reputation

Blog / Reviews & Reputation

Digital Marketing Quiz: Is Your Practice Website Up to Date?

Test your medical or dental marketing skills with our quiz!

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more important than ever, with many patients turning to social media and online reviews to make informed decisions about their care….

Should Medical and Dental Practices Respond to Client Reviews?

Why doctors and dentists should respond to positive patient reviews

Testimonials are more important than ever to a business’s reputation. Not only can they help improve your search rankings (more on that later), but they are also an important part of managing your online reputation. Indeed, according to BrightLocal’s 2022 Local Customer Review Survey, 77% of consumers regularly read reviews…

Industry Jargon Explained: Black Hat

What does black hat mean?

We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….

What Is Yext, and How Does It Improve Local SEO?

What is yext?

Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…

5 Tips to Encourage Patients to Leave Great Reviews

How to encourage patients to leave positive reviews

It’s no secret that patient reviews on popular platforms, such as Google, Yelp, RealSelf, and Facebook can highly influence your practice’s reputation and affect your ability to attract new patients. According to a recent study, 71% of surveyed patients said that looking at online reviews is their first step in…