It’s no secret that patient reviews can have a big impact on your practice’s success. Patients seeking the services you provide are likely to read through your reviews before deciding if they want to schedule an appointment — if you have an abundance of positive reviews, they may be more…
Have you ever posted a positive review on your own business’ Facebook page? Or maybe paid to get more Twitter followers? While these tactics may seem beneficial to your company and harmless to your online reputation, the truth is they are considered “black hat” social media tactics and are not…
As a healthcare provider, you do everything in your power to prioritize patient safety, comfort, and satisfaction at every step of treatment. However, sometimes a new study or buzzworthy news story emerges that casts a negative light on a particular treatment or product, inciting anxiety in patients and leaving you…
Posted on May 10, 2022
In Content Marketing, Dentists, Reviews & Reputation, Social Media Marketing, Surgeons
by Tom Hall
Everyone has an opinion, and in the age of the Internet, we all now have the tools to make our opinions heard on a global scale. Not so long ago, the word “reviews” was typically relegated to a newspaper critic’s take on a local restaurant, a new movie or play…
Posted on March 29, 2022
In Content Marketing, Email Marketing, Google Ads, Reviews & Reputation, RM News, Search Engine Marketing, Social Media Marketing, Website Design
by Marissa Lorberau
Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more important than ever, with many patients turning to social media and online reviews to make informed decisions about their care….
Posted on February 22, 2022
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Chelsea Corpuz
Google Maps is filled with tons of reviews for local businesses that people can easily read and discover. These reviews are written by users for users to help others figure out if a business is worth visiting. Whether you’re looking for a restaurant, museum, plastic surgery office, or dental clinic,…
Posted on February 1, 2022
In Dentists, Reviews & Reputation, Search Engine Marketing, Surgeons
by Marissa Lorberau
Testimonials are more important than ever to a business’s reputation. Not only can they help improve your search rankings (more on that later), but they are also an important part of managing your online reputation. Indeed, according to BrightLocal’s 2022 Local Customer Review Survey, 77% of consumers regularly read reviews…
Posted on September 8, 2021
In Industry Terms, Reviews & Reputation, Search Engine Marketing, Social Media Marketing
by Keith Humes
We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….
If you’re a medical or dental practice, you probably have the goal to get your website to the top of Google. When you’re one of the first sites in organic search results, your website will not only get seen more, but the placement suggests you’re a leading practice in your…
Posted on June 2, 2021
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
