Reviews & Reputation

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What is Yext, and How Does it Improve Local SEO?

What is Yext?

Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…

Are Google Reviews Publishing Again?

Are Google Reviews Publishing Again?

When stay-at-home orders were enacted throughout the country (and world), many businesses were forced to shut down or reduce staff for a while, including most elective healthcare practices. In response to this, Google temporarily disabled reviews from being published, stating: “During the unprecedented COVID-19 situation, we are taking steps to…

9 Strategies for Boosting Business as Restrictions Ease

How can you boost business for your dental or medical practice now that COVID-19 restrictions are being lifted?

As more and more states begin to lighten COVID-19 restrictions, now is an ideal time to start implementing—or, at the very least, begin considering how to implement—strategies for ramping business back up at your medical or dental practice. To assist you in doing so, Rosemont Media has put together nine…

Review Gating: What It Is & Why Avoid It

Why should I avoid review gating?

The term “review gating” is used to describe the act of soliciting feedback from customers and ushering them down a particular channel of action based on the overall sentiment of their response. For example, let’s say you treated two patients today, and the first expressed complete satisfaction with her experience…

The Case of the Disappearing Google Reviews (and Why You Really Shouldn’t Worry Too Much About Them!)

Have you noticed a recent drop in the total number of your Google reviews? There are reasons for this, and while it can be understandably disconcerting to realize you may have fewer patient reviews on Google My Business this month as opposed to last month, it’s ultimately not something to…

How to Get Good Reviews

When you are searching for a specific good or service, how do you approach this process? Do you call your friends and ask for their opinion? Do you speak with your coworkers? Perhaps even look online to see what type of information you can find? It’s no different for individuals…

Digital Marketing Quiz: Is Your Practice Website Up To Date?

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. If your practice website and marketing strategy aren’t tailored to suit this modern approach to healthcare, you could be missing out. Never fear, Rosemont Media is…