Posted on September 8, 2021
In Industry Terms, Reviews & Reputation, Search Engine Marketing, Social Media Marketing
by Keith Humes
We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….
If you’re a medical or dental practice, you probably have the goal to get your website to the top of Google. When you’re one of the first sites in organic search results, your website will not only get seen more, but the placement suggests you’re a leading practice in your…
Posted on June 2, 2021
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
When you require a product or service, what is the first thing you do to decide who will receive your business? In an age with so many options, people usually make decisions based on perceived satisfaction — which choice will give me the experience that will make me happiest? Aside…
It’s no secret that patient reviews on popular platforms, such as Google, Yelp, RealSelf, and Facebook can highly influence your practice’s reputation and affect your ability to attract new patients. According to a recent study, 71% of surveyed patients said that looking at online reviews is their first step in…
As many doctors and dentists already know, cultivating positive patient reviews has become a critical aspect of building trust and legitimacy online. Authentic experiences provided by real patients are highly valued by individuals seeking an elective healthcare practitioner. Google Local listings, Yelp!, RealSelf, and Facebook are generally regarded as being…
Posted on October 27, 2020
In Content Marketing, Google Ads, Reviews & Reputation, Search Engine Marketing, Social Media Marketing, Website Design
by Katie
Double, double toil and trouble; fire burn and cauldron bubble. When it feels like a curse has been placed upon your website, mix up a magical potion to conjure higher rankings in search engines. We know it can be tempting to use dark methods to get ahead of competitors, but…
Posted on June 3, 2020
In Dentists, Reviews & Reputation, Search Engine Marketing, Surgeons
by Cassie Fowler
When stay-at-home orders were enacted throughout the country (and world), many businesses were forced to shut down or reduce staff for a while, including most elective healthcare practices. In response to this, Google temporarily disabled reviews from being published, stating: “During the unprecedented COVID-19 situation, we are taking steps to…
Posted on May 5, 2020
In Content Marketing, Dentists, Email Marketing, Google Ads, Reviews & Reputation, RM News, Search Engine Marketing, Social Media Marketing, Surgeons
by John Lewis
As more and more states begin to lighten COVID-19 restrictions, now is an ideal time to start implementing—or, at the very least, begin considering how to implement—strategies for ramping business back up at your medical or dental practice. To assist you in doing so, Rosemont Media has put together nine…
The term “review gating” is used to describe the act of soliciting feedback from customers and ushering them down a particular channel of action based on the overall sentiment of their response. For example, let’s say you treated two patients today, and the first expressed complete satisfaction with her experience…
