Reviews & Reputation

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6 Predictions for Search Engine Marketing in 2016

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Bells are ringing, balls are dropping, and search engine marketing is advancing. Before we drink too deeply from our glasses of cheer, our CEO, Keith Humes, offers his take on how 2016 will alter the online experience for the elective healthcare industry. Looking back on 2015, he accurately forecasted the…

Tainted Love: Yelp’s Unethical Practices and You

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Yelp is a review website where individuals can post their experience with a business — good or bad — and essentially anyone with Internet access can read it. Known primarily for its testimonials on the best brunch in the city, Yelp also allows patients to review doctors and dentists the…

Industry Jargon Explained: Black Hat

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We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….

How to Manage Yelp Reviews

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According to recent Nielsen reports, word-of-mouth is the most credible form of advertising with 84% of people saying they trust recommendations from friends and family over any other form of advertising. In today’s digital world, word-of-mouth often comes in the form of online reviews, which can now spread like wildfire…

3.5 Questions to Ask About Reputation Management

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Selecting a company to handle your practice’s online reputation management is not a decision to take lightly. As we highlighted in our previous post, there are a number of right and wrong ways to manage online reputation and reviews, some of which can result in negative consequences. So, if (or…