The term “review gating” is used to describe the act of soliciting feedback from customers and ushering them down a particular channel of action based on the overall sentiment of their response. For example, let’s say you treated two patients today, and the first expressed complete satisfaction with her experience…
Posted on September 17, 2019
In Dentists, Reviews & Reputation, Search Engine Marketing, Surgeons
by John Lewis
So you want to rank higher on Yelp? The key to increasing your organic prominence and exposure on the popular business directory is to employ various optimization tactics known to boost rankings for searches related to your medical or dental practice. Essentially, it’s SEO for Yelp, as the directory has…
Posted on March 5, 2019
In Industry Terms, Reviews & Reputation, Search Engine Marketing
by Cassie Fowler
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
Posted on February 12, 2019
In Dentists, Reviews & Reputation, Search Engine Marketing, Surgeons
by admin
Testimonials are more important than ever to a business’s reputation. Acquiring them can seem like a chore at times, but that’s not where the responsibility ends. Once dentists and surgeons receive online patient reviews, it’s in the best interest of the practice to respond to them—good and bad. This process…
Posted on July 31, 2018
In Dentists, Reviews & Reputation, Search Engine Marketing, Social Media Marketing, Surgeons
by Tom Hall
Have you noticed a recent drop in the total number of your Google reviews? There are reasons for this, and while it can be understandably disconcerting to realize you may have fewer patient reviews on Google My Business this month as opposed to last month, it’s ultimately not something to…
Posted on March 6, 2018
In Content Marketing, Email Marketing, Reviews & Reputation
by Kait Freeberg
When you are searching for a specific good or service, how do you approach this process? Do you call your friends and ask for their opinion? Do you speak with your coworkers? Perhaps even look online to see what type of information you can find? It’s no different for individuals…
When you require a product or service, what is the first thing you do to decide who will receive your business? In an age with so many options, people make decisions based on perceived satisfaction—which choice will give me the experience that will make me happiest? Aside from word-of-mouth recommendations,…
Posted on April 25, 2017
In Content Marketing, Email Marketing, Google Ads, Reviews & Reputation, RM News, Search Engine Marketing, Social Media Marketing, Website Design
by admin
Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. If your practice website and marketing strategy aren’t tailored to suit this modern approach to healthcare, you could be missing out. Never fear, Rosemont Media is…
Posted on April 11, 2017
In Mobile Marketing, Reviews & Reputation, RM News, Search Engine Marketing, Surgeons, Website Design
by John Lewis
Perhaps we’re a little biased, but we can’t think of a better destination to celebrate the 50th anniversary of The Aesthetic Society than right here in sunny San Diego! In fact, Rosemont Media is so excited for The Aesthetic Meeting 2017 to take place in our own backyard that we’re…
Posted on March 30, 2017
In Reviews & Reputation, RM News, Social Media Marketing, Surgeons
by Keith Humes
Healthcare Ad Agency CEO Keith Humes discusses how practices can maximize their online marketing efforts at the 2017 ASAPS Meeting in San Diego. Register now to learn how to ✔️control your online reputation, ✔️optimize your practice website for search, and ✔️create a robust Social Media profile in Course 516. Course…
