Posted on November 12, 2019
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Keith Humes
It seems everyone is eager to create “viral” content—posts that are so compelling users share them with all their friends, who share them with all their friends, eventually racking up thousands or even millions of re-shares. As enticing as the prospect may seem, going viral should be low on the…
Posted on October 22, 2019
In Content Marketing, Industry Terms, Search Engine Marketing
by Katie Nagel
Cornerstone content is a page (or post) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for on Google and/or other search engines. As a result,…
Posted on October 15, 2019
In Content Marketing, Industry Terms, Search Engine Marketing, Website Design
by Tom Hall
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this problem, but they also offer a number of other advantages. By categorizing the various topics your website will cover and…
Posted on September 10, 2019
In Content Marketing, RM News, Search Engine Marketing
by Cassie Fowler
If you’re reading this, it’s likely you’ve already taken the first step towards getting some professional help for your marketing needs, so congratulations! 🎉 Hopefully you’ve also figured out how to identify an untrustworthy marketing company, because the last thing you need when seeking assistance is to get tricked into…
Posted on August 27, 2019
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
Is there a particular procedure or specialty at your practice for which you would like to add an extra dose of promotion? If so, a Specialty Site may be the best way to do it. There are a lot of different monikers for what the team here at Rosemont Media…
Posted on August 6, 2019
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Katie Nagel
When it comes to SEO, make sure you’re working smarter, not harder. This is especially true as you determine which keywords to optimize for throughout your website. In the past, short-tail keywords – also referred to as “head terms” – were accepted as the best way to rank in the…
When asked how frequently brands should post to Instagram, a celebrated social media expert recently asserted that “the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life.” Your. Natural. Life. A lifetime of content is quite a quantity…
Posted on June 11, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Cassie Fowler
Due to ongoing changes to how websites are ranked in search engine results, SEO tactics are always evolving. Despite these fluctuations, however, one strategy that has held true over the years is content marketing, which is a crucial part of any successful online marketing plan. While many older methods—such as…
Posted on May 21, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
There are several ways to develop great website visibility and generate brand recognition online, but it’s only when you combine various marketing tools that your practice can achieve its full potential. The online elective healthcare marketplace has evolved considerably in just the past couple of years, and these latest developments…
Posted on April 16, 2019
In Content Marketing, Dentists, Search Engine Marketing, Surgeons
by Tom Hall
Think of your website’s blog like it’s a magazine. New editions bring new information and can ultimately bring in new readers. You see it here in this very blog from Rosemont Media – our blog is one of the best ways to spread the word about the latest news in…
