Posted on March 23, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Presley Van
After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
Posted on March 16, 2021
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
Posted on March 9, 2021
In Content Marketing, Search Engine Marketing, Website Design
by Cassie Fowler
Remember the story of the tortoise and the hare? Slow and steady wins the race. The same can be said for improving your medical or dental website’s search engine rankings. Achieving a top spot on Google and other leading search engines is obviously an excellent way to gain attention and…
Keeping up with Google’s latest search trends can be like a game of cat and mouse. At the blink of an eye, just when you thought your website content met all of Google’s needs, it’s time to get back to the drawing board. A staggering amount of information is available…
Posted on February 2, 2021
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Tom Hall
There is a lot of relatively new terminology zipping through the worldwide web these days that sounds like it may mean something important; however, people who aren’t familiar with the day-to-day technical lingo associated with Internet marketing may find themselves looking over their shoulders and saying: “Pardon me?” To keep…
Posted on January 19, 2021
In Content Marketing, Google Ads, RM News, Social Media Marketing, Website Design
by Keith Humes
All around the world, people were faced with unique challenges in 2020. However, the human spirit is resilient and strong. Together, we found ways to adapt and overcome these difficulties as best we could. At Rosemont Media, that meant shifting our operations in a way that allowed our team to…
Posted on December 29, 2020
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Keith Humes
It seems everyone is eager to create “viral” content—posts that are so compelling users share them with all their friends, who share them with all their friends, eventually racking up thousands or even millions of re-shares. As enticing as the prospect may seem, going viral should be low on the…
Even if you have the most beautiful practice website, a lack of relevant, quality content can turn visitors away. In the beginning, you may prioritize your site’s usability, design, and search engine optimization—and while these are all important, creating powerful content that is helpful, interesting, and original can separate your…
Posted on October 27, 2020
In Content Marketing, Google Ads, Reviews & Reputation, Search Engine Marketing, Social Media Marketing, Website Design
by Katie Nagel
Double, double toil and trouble; fire burn and cauldron bubble. When it feels like a curse has been placed upon your website, mix up a magical potion to conjure higher rankings in search engines. We know it can be tempting to use dark methods to get ahead of competitors, but…
Posted on October 13, 2020
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Tom Hall
The autumn season is now upon us, and many practices offering cosmetic enhancement and aesthetic dentistry find that it’s helpful for patients to take advantage of particular times of the year when considering certain procedures for which they are interested. With this in mind, each season offers an opportunity to…
