When it comes to search engine optimization (SEO) and search engine marketing, content is still king. The way your content is written and organized can not only benefit your website users, it can also provide you with a competitive advantage in regard to your site’s performance in search engine results….
Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…
Posted on June 14, 2022
In Content Marketing, Dentists, Mobile Marketing, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
An extraordinary number of people on Facebook and other social media platforms access their accounts on a mobile device. This phenomenon became especially prevalent a few years ago, when Google essentially laid down the gauntlet when it comes to mobile design technology by updating its ranking algorithms. Now, mobile-friendly sites…
As a healthcare provider, you do everything in your power to prioritize patient safety, comfort, and satisfaction at every step of treatment. However, sometimes a new study or buzzworthy news story emerges that casts a negative light on a particular treatment or product, inciting anxiety in patients and leaving you…
Simply put, algorithms are a series of instructions for completing a task. They’re used every day for a multitude of purposes, and you likely use them without even thinking about it. When you get dressed, tie your shoes, or drive to work each day, you perform a series of steps…
Posted on May 10, 2022
In Content Marketing, Dentists, Reviews & Reputation, Social Media Marketing, Surgeons
by Tom Hall
Everyone has an opinion, and in the age of the Internet, we all now have the tools to make our opinions heard on a global scale. Not so long ago, the word “reviews” was typically relegated to a newspaper critic’s take on a local restaurant, a new movie or play…
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite the season, evergreen content will hold up regardless of trends coming and going. As a result, they’re always getting more…
Posted on April 26, 2022
In Content Marketing, Industry Terms, Search Engine Marketing, Website Design
by Jordan Patterson
For dentists and plastic surgeons looking to build their online presence and expand their reach to potential patients, understanding certain digital marketing industry terms can be helpful. One phrase you may have heard is “bounce rate.” When implementing an online marketing strategy, the term “bounce rate” will often be used…
Posted on April 19, 2022
In Content Marketing, Industry Terms, Search Engine Marketing, Social Media Marketing
by Holly Hoyt
While a website rebuild can refer to a backend rework, a move to a different platform, or some combination of these, one thing is for sure – the process of transferring your website’s data must be handled with great care. In fact, anyone who has ever undergone a website redesign…
Posted on March 29, 2022
In Content Marketing, Email Marketing, Google Ads, Reviews & Reputation, RM News, Search Engine Marketing, Social Media Marketing, Website Design
by Marissa Lorberau
Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more important than ever, with many patients turning to social media and online reviews to make informed decisions about their care….
