If you’re a red-blooded human like me, you’ve probably binge-watched an addicting TV series on a free streaming service, subjecting yourself to the onslaught of repetitive ads presented during 30-second commercial intervals just to find out what happens in the season 3 finale. You probably also have vowed never to…
Posted on October 9, 2018
In Content Marketing, Email Marketing, Social Media Marketing
by Presley Van
It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The Internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…
Just when you thought you had the world of SEO figured out, Siri and Ok Google present a new challenge—voice search. In the past, everyone would search online by manually typing in their questions. As of the last few years, a growing number of people are utilizing voice search to…
Posted on September 25, 2018
In Content Marketing, Dentists, Industry Terms, Surgeons, Website Design
by Tom Hall
As you peruse some of the billions of websites available on the worldwide web, you may be noticing an emerging trend: content and design are being integrated in creative and exciting new ways. A shining example of this is what’s known in the website design world as an “infographic.” Detailed…
Posted on September 18, 2018
In Content Marketing, RM News, Search Engine Marketing
by Cassie Fowler
If you’re reading this, it’s likely you’ve already taken the first step towards getting some professional help for your marketing needs, so congratulations! 🎉 Hopefully you’ve also figured out how to identify an untrustworthy marketing company, because the last thing you need when seeking assistance is to get tricked into…
Posted on September 5, 2018
In Content Marketing, Dentists, Search Engine Marketing, Surgeons, Website Design
by Ashley Berg
We’ve discussed the importance of landing pages before, but we haven’t gone into great detail about custom pages. Much more than simply attractive places to land after clicking an ad, link, or search result—although they are also that—custom landing pages can dramatically boost your conversion rate. Of course, not all…
Posted on August 14, 2018
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Presley Van
We know that social media can be a powerful and economical platform for medical and dental practices to expand their patient base—yet measuring the success of social media marketing can be a little less explicit for service-oriented businesses when compared to a product-based enterprise. Unlike food or retail, people in…
Content marketing is a world of moving parts. With each new search engine algorithm update comes a clearer understanding of what works and what doesn’t in the quest to reach the top of google. One of the most common dilemmas that medical and dental practices struggle with? Whether they should…
Posted on July 17, 2018
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Lea Stojeba
ROI Fantasies and Falsehoods “Hello! I’m here for a treatment because I saw your posts on Facebook!” exclaims a friendly new face at your practice. Your receptionist then adds a tally to his sheet where he tracks new patients coming in as a result of social marketing. Just as you…
Mastering the art of social media marketing for a medical or dental practice can be daunting on your own, but in many cases, a little guidance from an experience team of professionals can illuminate the path to success. The social media experts at Rosemont Media have developed a valuable…
