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Which Facebook Posts Should You Promote?

Which Facebook Posts Should I Promote?

By now you might be aware that promoting Facebook posts can benefit your practice, but how do you decide which posts to promote? Should you really promote all your Facebook posts? Well, would you create a billboard featuring every single conversation you’ve had with a patient or colleague? Probably not….

Digital Asset Optimization: How It Makes You Stand Out in Search Results

How Optimizing Digital Assets Makes You Stand Out in SERPs

All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so much time creating these online resources and materials, you want to make sure they’re contributing to your online presence. This…

The Importance of Managing and Controlling Your Internet Portfolio

The Importance of Managing Your Internet Portfolio

Just as you would diligently protect and manage your own home and your office, it is important that you are taking excellent care of your web presence, as well. In addition to your medical or dental website, there are several other Internet assets that relate to the services you provide,…

Top 5 Content Marketing Myths

Top 5 Content Marketing Myths

In today’s age of digital marketing, content is king. However, as you probably know, not just any content can rule the search engine results pages (SERPs)—content marketing involves a very specific way of writing that takes the “rules” of SEO into consideration while still prioritizing the reader. Unfortunately, these “rules”…

AACD and Rosemont Media “Reopening Your Dental Practice” Webinar

Tips for Reopening Dental Practices

It looks like the tide is finally beginning to turn for dental practices across the country after months of closed doors due to the COVID-19 pandemic. With that in mind, many offices are very cautiously reopening for elective dental care, looking to their local governments, public health agencies, and organizations…

Creating Strategic Specials & Promotions to Welcome Patients Back

How to offer promotions to welcome patients back to your medical or dental practice

Without the ability to get aesthetic treatments amidst the COVID-19 stay-at-home orders, many men and women have gotten anxious to pursue elective dental treatments and plastic surgery procedures. Being stuck at home has allowed people more time to research various treatments they had been considering. This is especially apparent with…