With fall upon us and Halloween approaching, it might be a good time to refresh yourself with some marketing tricks and tips that can help you enhance your online presence and extend your practice’s reach. In the spirit of the spooky season, our team has compiled a list of five…
Posted on October 18, 2022
In Content Marketing, Email Marketing, Mobile Marketing, Social Media Marketing
by Rosemont Staff
The statistics don’t lie. According to industry research, 500 million people are watching Facebook videos every day and video marketing as a means of promotion or reinforcing branding is at an all time high. Perhaps even more astounding, video media currently claims more than 82 percent of all global internet…
Let’s face it—SEO can be confusing, and sometimes it might not be clear when you’re doing something wrong. This is especially true when certain tactics that were formerly considered useful become black hat SEO strategies. Staying on top of best practices to avoid these errors can be difficult when you…
When it comes to search rankings and website visibility, it is impossible to deny the power that Google wields. An estimated 4.3 billion people use Google worldwide, and it is the uncontested search engine of choice for most consumers. So, whenever Google announces a major update to its algorithm, search…
Let us paint you a picture: let’s say you have a birdhouse in your yard that you enjoy having feathered occupants in each year — but this year is different. This year, that family of bluebirds for whom you so graciously built a home to attract last year has decided…
Posted on September 7, 2022
In Content Marketing, Dentists, Search Engine Marketing, Social Media Marketing, Surgeons
by Holly Hoyt
We know that establishing your website’s online presence requires an equal blend of content marketing, social media marketing, and search engine optimization (SEO). We also know that an informative, well-researched blog can contribute to a sturdy, respectable social media presence. All of these tools can make up a marketing strategy…
Posted on August 30, 2022
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Cassie Fowler
So you’ve figured out your content marketing strategy, but do you have an amplification plan? What’s that, you ask? Well, having quality content is obviously important for SEO, but in order to reach your targeted audience, you need to start with a plan. How are you promoting your content? Posting…
Posted on August 2, 2022
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Katie
To inform or to promote—that is the question. With all of the time and effort you put towards establishing your online presence, you want to make sure the content you’re publishing—whether on your website or social media accounts—is being noticed. When done right, these posts can be highly influential for…
Posted on July 26, 2022
In Content Marketing, Industry Terms, Search Engine Marketing, Website Design
by Tom Hall
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this problem, but they also offer a number of other advantages. For those who may be unfamiliar with the term, a…
Posted on July 12, 2022
In Content Marketing, Dentists, Search Engine Marketing, Surgeons, Website Design
by Marissa Lorberau
In a previous blog, we discussed the importance of landing pages, and now we are going to explore the myriad benefits of custom page designs. Much more than simply attractive places to land after clicking an ad, link, or search result—although they are also that—custom landing pages can dramatically boost…
