Content Marketing

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How Your Website Promotes Patient Education

How your dental or medical website promotes patient education

Having a combination of effective content marketing efforts within your website (like treatment pages and blogs), as well as visual components (such as video testimonials and a before-and-after photo gallery) can empower viewers to be more knowledgeable and proactive about their healthcare. We often tell our RM clients that an…

How to Generate Blog Topics Patients Will Want to Read

How to write blogs your medical or dental patients will want to read

Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…