Content Marketing

Benefits of Answering Questions in Your Website Content

When it comes to search engine optimization (SEO) and search engine marketing, content is still king. The way your content is written and organized can not only benefit your website users, it can also provide you with a competitive advantage in regard to your site’s performance in search engine results….

What Is an Infographic, and Why Is It So Cool?

Detailed and in-depth website content is critical for medical and dental practices on a number of levels. For starters, you want to provide viewers with helpful, educational, and thorough information about your services. Abundant information is also a key component in marketing your practice since specific, well-written content can have…

AACD and Rosemont Media “Reopening Your Dental Practice” Webinar

It looks like the tide is finally beginning to turn for dental practices across the country after months of closed doors due to the COVID-19 pandemic. With that in mind, many offices are very cautiously reopening for elective dental care, looking to their local governments, public health agencies, and organizations…

Ramping Up Content Marketing Efforts as Your Practice Re-Opens

After weeks of nonexistent or limited activity, many healthcare providers across the country have now received the green light to begin re-opening their practices with new and improved safety protocols in place. Returning to business post-lockdown poses an array of challenges for plastic surgeons and dentists; one of the most…

Creating Strategic Specials & Promotions to Welcome Patients Back

Without the ability to get aesthetic treatments amidst the COVID-19 stay-at-home orders, many men and women have gotten anxious to pursue elective dental treatments and plastic surgery procedures. Being stuck at home has allowed people more time to research various treatments they had been considering. This is especially apparent with…

New Google Algorithm Update Reinforces Worth of Fresh, Quality Content

Earlier this month, Google confirmed the launch of a new broad core algorithm update, officially designated the “May 2020 Core Update.” Per usual, this broad core update has continued to roll out over the course of several days, leaving a search results shake-up in its wake. Predictably, some websites have…

9 Strategies for Boosting Business as Restrictions Ease

As more and more states begin to lighten COVID-19 restrictions, now is an ideal time to start implementing—or, at the very least, begin considering how to implement—strategies for ramping business back up at your medical or dental practice. To assist you in doing so, Rosemont Media has put together nine…

Ramping Your Practice Back Up with Webinars to Promote Products and Services

The COVID-19 pandemic has upended all of our lives in ways that many of us never imagined. But there will be an end to this, and one of the best things medical and dental practices can do is to take steps now that can make a world of difference later….

How to Connect with Patients During a Crisis

With the current social restructuring demanded by a worldwide pandemic, we now find ourselves yearning for connection more than ever. This is a rare moment in history in which the majority of people across the world—regardless of their age, gender, location, or socioeconomic status—are facing similar disruptions to their daily…

Virtual Consultations During COVID-19: How to Get Started

Telemedicine has dramatically increased as the COVID-19 pandemic requires the continued effort of social distancing. While these virtual doctor visits were already being offered by many healthcare providers, they have become the safest option for many doctors to see new patients until the COVID-19 pandemic subsides. The Centers for Disease…