Posted on October 12, 2021
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
Is there a particular procedure or specialty at your practice for which you would like to add an extra dose of promotion? If so, a Specialty Site may be the best way to do it. There are a lot of different monikers for what the team here at Rosemont Media…
What began as a gradual shift has become a full-on movement. Instagram is having its “Facebook moment.” Brands large and small have caught on to the marketing potential of the image-sharing platform, leading us into an age in which Instagram presence has become a key component of a comprehensive online…
Posted on September 28, 2021
In Content Marketing, Email Marketing, Social Media Marketing
by Presley Van
It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…
Posted on August 31, 2021
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Presley Van
In today’s world, you likely have at least passing familiarity with the online tools that can be leveraged to help grow your medical practice. When utilized correctly, social media and content marketing combined with personalized SEO strategies can achieve an impressive number of goals for your business: engaging your patients,…
Posted on July 27, 2021
In Content Marketing, Industry Terms, RM News, Search Engine Marketing, Website Design
by Merylee Robbins
Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in the ADA extend to websites. The United States Department of Justice (DOJ) and the court system are upholding interpretations of…
Your website is the online representation of your elective healthcare practice and you want it to have a look and feel that reflects the core of your practice, illuminating what sets you apart. Embarking on a new website design journey can come with a lot of pressure to “get it…
Having a combination of effective content marketing efforts within your website (like treatment pages and blogs), as well as visual components (such as video testimonials and a before-and-after photo gallery) can empower viewers to be more knowledgeable and proactive about their healthcare. We often tell our RM clients that an…
Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…
Posted on April 27, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
A recent study of 1.4 million search results by Perficient Digital found that the inclusion of rich answers has increased significantly over the years. In fact, the study concluded that these unique types of search results have actually more than doubled since 2018. So what does this mean for you…
Posted on April 13, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
Perhaps you’ve been hearing about “zero-click searches” lately. What exactly are they? Well, they’re precisely as they sound: searches that result in no clicks. This is a common occurrence with simple questions like, “When is the next full moon?” — Google takes the initiative and answers the question simply at…
