Posted on December 29, 2020
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Keith Humes
It seems everyone is eager to create “viral” content—posts that are so compelling users share them with all their friends, who share them with all their friends, eventually racking up thousands or even millions of re-shares. As enticing as the prospect may seem, going viral should be low on the…
Even if you have the most beautiful practice website, a lack of relevant, quality content can turn visitors away. In the beginning, you may prioritize your site’s usability, design, and search engine optimization—and while these are all important, creating powerful content that is helpful, interesting, and original can separate your…
Posted on October 27, 2020
In Content Marketing, Google Ads, Reviews & Reputation, Search Engine Marketing, Social Media Marketing, Website Design
by Katie Nagel
Double, double toil and trouble; fire burn and cauldron bubble. When it feels like a curse has been placed upon your website, mix up a magical potion to conjure higher rankings in search engines. We know it can be tempting to use dark methods to get ahead of competitors, but…
Posted on October 13, 2020
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Tom Hall
The autumn season is now upon us, and many practices offering cosmetic enhancement and aesthetic dentistry find that it’s helpful for patients to take advantage of particular times of the year when considering certain procedures for which they are interested. With this in mind, each season offers an opportunity to…
By now you might be aware that promoting Facebook posts can benefit your practice, but how do you decide which posts to promote? Should you really promote all your Facebook posts? Well, would you create a billboard featuring every single conversation you’ve had with a patient or colleague? Probably not….
Posted on August 11, 2020
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
Posted on August 4, 2020
In Content Marketing, Dentists, Email Marketing, Search Engine Marketing, Social Media Marketing, Surgeons
by Katie Nagel
All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so much time creating these online resources and materials, you want to make sure they’re contributing to your online presence. This…
Posted on July 21, 2020
In Content Marketing, Dentists, Email Marketing, Search Engine Marketing, Social Media Marketing, Surgeons
by Tom Hall
Just as you would diligently protect and manage your own home and your office, it is important that you are taking excellent care of your web presence, as well. In addition to your medical or dental website, there are several other Internet assets that relate to the services you provide,…
Posted on July 14, 2020
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Cassie Fowler
In today’s age of digital marketing, content is king. However, as you probably know, not just any content can rule the search engine results pages (SERPs)—content marketing involves a very specific way of writing that takes the “rules” of SEO into consideration while still prioritizing the reader. Unfortunately, these “rules”…
When it comes to search engine optimization (SEO) and search engine marketing, content is still king. The way your content is written and organized can not only benefit your website users, it can also provide you with a competitive advantage in regard to your site’s performance in search engine results….
