Your website is the online representation of your elective healthcare practice and you want it to have a look and feel that reflects the core of your practice, illuminating what sets you apart. Embarking on a new website design journey can come with a lot of pressure to “get it…
Having a combination of effective content marketing efforts within your website (like treatment pages and blogs), as well as visual components (such as video testimonials and a before-and-after photo gallery) can empower viewers to be more knowledgeable and proactive about their healthcare. We often tell our RM clients that an…
Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…
Posted on April 27, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
A recent study of 1.4 million search results by Perficient Digital found that the inclusion of rich answers has increased significantly over the years. In fact, the study concluded that these unique types of search results have actually more than doubled since 2018. So what does this mean for you…
Posted on April 13, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
Perhaps you’ve been hearing about “zero-click searches” lately. What exactly are they? Well, they’re precisely as they sound: searches that result in no clicks. This is a common occurrence with simple questions like, “When is the next full moon?” — Google takes the initiative and answers the question simply at…
Posted on March 23, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Presley Van
After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
Posted on March 16, 2021
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
Posted on March 9, 2021
In Content Marketing, Search Engine Marketing, Website Design
by Cassie Fowler
Remember the story of the tortoise and the hare? Slow and steady wins the race. The same can be said for improving your medical or dental website’s search engine rankings. Achieving a top spot on Google and other leading search engines is obviously an excellent way to gain attention and…
Keeping up with Google’s latest search trends can be like a game of cat and mouse. At the blink of an eye, just when you thought your website content met all of Google’s needs, it’s time to get back to the drawing board. A staggering amount of information is available…
Posted on February 2, 2021
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Tom Hall
There is a lot of relatively new terminology zipping through the worldwide web these days that sounds like it may mean something important; however, people who aren’t familiar with the day-to-day technical lingo associated with Internet marketing may find themselves looking over their shoulders and saying: “Pardon me?” To keep…
