Posted on January 29, 2019
In Content Marketing, Dentists, Email Marketing, Social Media Marketing, Surgeons
by Presley Van
We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This digital era introduces the reality that despite having all the trappings of a top-tier medical or dental practice, your potential…
What began as a gradual shift has become a full-on movement. Instagram is having its “Facebook moment.” Brands large and small have caught on to the marketing potential of the image-sharing platform, leading us into an age in which Instagram presence has become a key component of a comprehensive online…
Posted on January 1, 2019
In Content Marketing, Dentists, Mobile Marketing, Search Engine Marketing, Surgeons, Website Design
by Tom Hall
An extraordinary number of people on Facebook and other social media platforms access their accounts on a mobile device. Why is that important? Because if Facebook users are clicking over to your medical or dental website from a mobile device, your site needs to have a mobile-friendly design to give…
Your website is the online representation of your elective healthcare practice, and you want it have a look and feel that reflects the core of your practice and illuminates what sets you apart. Embarking on a new website design journey can come with a lot of pressure to “get it…
Posted on December 4, 2018
In Content Marketing, Industry Terms, Search Engine Marketing
by Presley Van
After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
If you’re a red-blooded human like me, you’ve probably binge-watched an addicting TV series on a free streaming service, subjecting yourself to the onslaught of repetitive ads presented during 30-second commercial intervals just to find out what happens in the season 3 finale. You probably also have vowed never to…
Posted on October 9, 2018
In Content Marketing, Email Marketing, Social Media Marketing
by Presley Van
It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The Internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…
Just when you thought you had the world of SEO figured out, Siri and Ok Google present a new challenge—voice search. In the past, everyone would search online by manually typing in their questions. As of the last few years, a growing number of people are utilizing voice search to…
Posted on September 25, 2018
In Content Marketing, Dentists, Industry Terms, Surgeons, Website Design
by Tom Hall
As you peruse some of the billions of websites available on the worldwide web, you may be noticing an emerging trend: content and design are being integrated in creative and exciting new ways. A shining example of this is what’s known in the website design world as an “infographic.” Detailed…
Posted on September 18, 2018
In Content Marketing, RM News, Search Engine Marketing
by Cassie Fowler
If you’re reading this, it’s likely you’ve already taken the first step towards getting some professional help for your marketing needs, so congratulations! 🎉 Hopefully you’ve also figured out how to identify an untrustworthy marketing company, because the last thing you need when seeking assistance is to get tricked into…
