Mastering the art of social media marketing for a medical or dental practice can be daunting on your own, but in many cases, a little guidance from an experienced team of professionals can illuminate the path to success. The social media experts at Rosemont Media have developed a valuable infographic…
Posted on March 3, 2020
In Content Marketing, Dentists, Industry Terms, Surgeons, Website Design
by Tom Hall
The word “static” can be applied to many websites that have been released since the dawn of the Internet. Much like illustrations in books and photographs in newspapers and magazines, the images and videos placed on a website have traditionally appeared in one place on the page, disappearing when the…
Posted on February 4, 2020
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
Posted on January 21, 2020
In Content Marketing, Dentists, Search Engine Marketing, Social Media Marketing, Surgeons
by Tom Hall
Your website is one of the most prominent and important ways you can deliver an abundance of information about your practice and the treatments you offer. In addition to its function as an online window into your services, it shouldn’t be forgotten that it can also be utilized as a…
At Rosemont Media, our team is constantly striving to keep ahead of emerging digital marketing trends and help our elective healthcare clients remain competitive in an increasingly crowded field. Over the last year we’ve continued to produce a robust series of blogs zeroing in on the most current and impactful…
Posted on December 10, 2019
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
A recent study of 1.4 million search results by Perficient Digital found that the inclusion of rich answers has increased significantly over the years. In fact, the study concluded that these unique types of search results have actually more than doubled since 2018. So what does this mean for you…
Posted on November 12, 2019
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Keith Humes
It seems everyone is eager to create “viral” content—posts that are so compelling users share them with all their friends, who share them with all their friends, eventually racking up thousands or even millions of re-shares. As enticing as the prospect may seem, going viral should be low on the…
Posted on October 22, 2019
In Content Marketing, Industry Terms, Search Engine Marketing
by Katie Nagel
Cornerstone content is a page (or post) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for on Google and/or other search engines. As a result,…
Posted on October 15, 2019
In Content Marketing, Industry Terms, Search Engine Marketing, Website Design
by Tom Hall
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this problem, but they also offer a number of other advantages. By categorizing the various topics your website will cover and…
Posted on September 10, 2019
In Content Marketing, RM News, Search Engine Marketing
by Cassie Fowler
If you’re reading this, it’s likely you’ve already taken the first step towards getting some professional help for your marketing needs, so congratulations! 🎉 Hopefully you’ve also figured out how to identify an untrustworthy marketing company, because the last thing you need when seeking assistance is to get tricked into…
