Just when you thought you had the world of SEO figured out, Siri and Ok Google present a new challenge—voice search. In the past, everyone would search online by manually typing in their questions. As of late, a growing number of people are utilizing voice search to get their answers…
Summer is just around the corner, and that means… wedding season is upon us! With that in mind, many people are going to be looking for cosmetic treatments to help them look their best for the big day. This serves as a reminder that each season of the year offers…
Posted on April 25, 2017
In AdWords, Content Marketing, Email Marketing, Reviews & Reputation, RM News, Search Engine Marketing, Social Media Marketing, Website Design
by Ashley Berg
Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. If your practice website and marketing strategy aren’t tailored to suit this modern approach to healthcare, you could be missing out. Never fear, Rosemont Media is…
Let’s face it—SEO can be confusing, and sometimes it might not be clear when you’re doing something wrong. This is especially true when certain tactics that were formerly considered useful become black hat SEO strategies (e.g., “location stuffing”). Staying on top of best practices to avoid these errors can be…
Posted on March 14, 2017
In Content Marketing, Industry Terms, Search Engine Marketing
by Ashley Berg
Algorithm. The word can conjure dark memories of elementary and high school mathematics. But before you seek out the nearest safe space, know that we won’t be asking you to complete any long-form division (for now). Algorithm, in the computer science sense, is simply a set of specific step-by-step instructions…
Roses are red; Violets are blue. Have you updated your content Since your site was brand new? “Why should I?” you ask. “It’s been good from day one. The content’s original, And it gets the job done.” Though your content is unique— Which is certainly worth praise— Originality alone Will…
Posted on February 7, 2017
In Content Marketing, Mobile Marketing, Search Engine Marketing, Social Media Marketing
by Ashley Berg
Sometimes a cigar is just a cigar. But, then again, sometimes it’s not. In the case of website traffic you not only want a sizable number of visitors to peek at your medical or dental site, you also want those prospective patients to rummage through your content long enough to…
Your domain is a thing of beauty—it’s been around for years, it’s keyword driven (perhaps even paired with a location), and it’s publicly registered. You’ve got a killer website design—it’s mobile-friendly, the color-scheme pops, and the imagery is reflective of your client-base and office environment. Your on-page and off-page SEO…
Posted on January 17, 2017
In AdWords, Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
Having a dynamic website marketing strategy that evolves with emerging trends can help your healthcare website maintain a competitive edge. Whether you feel like your website is lagging behind your competitors or you are looking to re-energize your digital efforts, we have compiled a list of several potent marketing secrets…
Posted on December 27, 2016
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Ashley Berg
It seems everyone is eager to create “viral” content—posts that are so compelling users share them with all their friends, who share them with all their friends, eventually racking up thousands or even millions of re-shares. As enticing as the prospect may seem, going viral should be low on the…
