Posted on August 6, 2019
In Content Marketing, Dentists, Industry Terms, Search Engine Marketing, Surgeons
by Katie Nagel
When it comes to SEO, make sure you’re working smarter, not harder. This is especially true as you determine which keywords to optimize for throughout your website. In the past, short-tail keywords – also referred to as “head terms” – were accepted as the best way to rank in the…
When asked how frequently brands should post to Instagram, a celebrated social media expert recently asserted that “the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life.” Your. Natural. Life. A lifetime of content is quite a quantity…
Posted on June 11, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Cassie Fowler
Due to ongoing changes to how websites are ranked in search engine results, SEO tactics are always evolving. Despite these fluctuations, however, one strategy that has held true over the years is content marketing, which is a crucial part of any successful online marketing plan. While many older methods—such as…
Posted on May 21, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
There are several ways to develop great website visibility and generate brand recognition online, but it’s only when you combine various marketing tools that your practice can achieve its full potential. The online elective healthcare marketplace has evolved considerably in just the past couple of years, and these latest developments…
Posted on April 16, 2019
In Content Marketing, Dentists, Search Engine Marketing, Surgeons
by Tom Hall
Think of your website’s blog like it’s a magazine. New editions bring new information and can ultimately bring in new readers. You see it here in this very blog from Rosemont Media – our blog is one of the best ways to spread the word about the latest news in…
Posted on March 19, 2019
In Content Marketing, Dentists, Search Engine Marketing, Surgeons
by Katie Nagel
A lot of time and energy go into building a website that can effectively represent your practice—and this effort should never completely stop. In the beginning, your goals may be to ensure your site works properly, has an attractive design, offers helpful information, and is optimized for search engines. While…
Posted on March 12, 2019
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Tom Hall
Facebook, Twitter, Instagram… there are so many avenues of communication and options for consumer engagement available these days. But is the latest platform to surge in popularity beneficial – or even necessary – to achieving the social media marketing goals of your practice? When it comes to one like Instagram,…
Posted on February 26, 2019
In Content Marketing, Dentists, Industry Terms, Mobile Marketing, Surgeons, Website Design
by Tom Hall
One of the most important things your website needs to do is to establish high rankings on search engines in your market. This is accomplished by many variables, primarily with smart SEO strategies and in-depth content. With that in mind, the actual design and technological specifications of the site can…
Posted on January 29, 2019
In Content Marketing, Dentists, Email Marketing, Social Media Marketing, Surgeons
by Presley Van
We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This digital era introduces the reality that despite having all the trappings of a top-tier medical or dental practice, your potential…
What began as a gradual shift has become a full-on movement. Instagram is having its “Facebook moment.” Brands large and small have caught on to the marketing potential of the image-sharing platform, leading us into an age in which Instagram presence has become a key component of a comprehensive online…
