Robin Rutherford, DDS of The Art of Dentistry announces launch of practice’s new website, outfitted with a variety of new design elements. Odessa, TX – As part of his mission to provide the best possible care to his patients, Dr. Robin Rutherford, a cosmetic dentist in Odessa, has upgraded his…
Even if you have the most beautiful practice website, a lack of relevant, quality content can turn visitors away. In the beginning, you may prioritize your site’s usability, design, and search engine optimization—and while these are all important, creating powerful content that is helpful, interesting, and original can separate your…
The holidays can be one of the most profitable times for running specials on products and treatments—but it can also be one of the most challenging. People are constantly being bombarded with ads online, making it more difficult for your practice to get noticed amidst all the commotion. Fortunately, this…
The holiday season is officially upon us, and with traditions of festive food and family time comes the yearly increase in spending. As we work on our wish lists, many brands are ramping up their marketing efforts to advertise goods and services with one purpose: to get our attention. Just…
Double, double toil and trouble; fire burn and cauldron bubble. When it feels like a curse has been placed upon your website, mix up a magical potion to conjure higher rankings in search engines. We know it can be tempting to use dark methods to get ahead of competitors, but…
By now you might be aware that promoting Facebook posts can benefit your practice, but how do you decide which posts to promote? Should you really promote all your Facebook posts? Well, would you create a billboard featuring every single conversation you’ve had with a patient or colleague? Probably not….
All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so much time creating these online resources and materials, you want to make sure they’re contributing to your online presence. This…
Many people don’t realize how important website organization is—that is, until they come across one that doesn’t make logical sense. The way your website is organized can make or break the overall user experience. If someone visits your site looking for specific information, but they get confused by the setup…
Without the ability to get aesthetic treatments amidst the COVID-19 stay-at-home orders, many men and women have gotten anxious to pursue elective dental treatments and plastic surgery procedures. Being stuck at home has allowed people more time to research various treatments they had been considering. This is especially apparent with…
Telemedicine has dramatically increased as the COVID-19 pandemic requires the continued effort of social distancing. While these virtual doctor visits were already being offered by many healthcare providers, they have become the safest option for many doctors to see new patients until the COVID-19 pandemic subsides. The Centers for Disease…