According to the Data & Marketing Association, email marketing has a return on investment (ROI) of 4400%. That’s an earning of about $44 for every $1 spent on email marketing efforts. To put it simply, if you’re not already using the power of email marketing, you might want to consider…
Dr. Neil J. Zemmel has updated his plastic surgery website to a more modern design to help improve overall user experience. Richmond, VA — Neil J. Zemmel, MD, FACS provides a comprehensive array of surgical and non-surgical procedures at his practice, Richmond Aesthetic Surgery, in Short Pump. To help current…
Google Ads (formerly called AdWords) can be a valuable tool for directing people’s attention to your practice and at the most opportune time—when they’re searching for the services you offer. To make your Google Ads campaigns as effective as possible, you must first understand the different match types you can…
A lot of time and energy go into building a website that can effectively represent your practice—and this effort should never completely stop. In the beginning, your goals may be to ensure your site works properly, has an attractive design, offers helpful information, and is optimized for search engines. While…
The holidays can be one of the most profitable times for running specials on products and treatments—but it can also be one of the most challenging. People are constantly being bombarded with ads online, making it more difficult for your practice to get noticed amidst all the commotion. Fortunately, this…
Dr. Dean Kois and his team at Kois Dentistry have created a new look for their website, designed as a comprehensive resource for patients. Seattle, WA—According to Seattle prosthodontist Dean E. Kois, DMD, MSD, the best dental care goes beyond the treatments performed within the office—it extends to all facets…
Behzad Parva, MD reveals an updated look for his plastic surgery practice’s website, including an enhanced photo gallery, responsive capabilities, and a modern aesthetic. Leesburg, VA — Dr. Behzad Parva, a board-certified plastic surgeon in Leesburg, recently upgraded his practice’s website with a new, modern design. The online resource serves…
Just when you thought you had the world of SEO figured out, Siri and Ok Google present a new challenge—voice search. In the past, everyone would search online by manually typing in their questions. As of the last few years, a growing number of people are utilizing voice search to…
Content marketing is a world of moving parts. With each new search engine algorithm update comes a clearer understanding of what works and what doesn’t in the quest to reach the top of google. One of the most common dilemmas that medical and dental practices struggle with? Whether they should…
Cornerstone content is a page (or post) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for in search engines. As a result, cornerstone pieces are…