Simply put, algorithms are a series of instructions for completing a task. They’re used every day for a multitude of purposes, and you likely use them without even thinking about it. When you get dressed, tie your shoes, or drive to work each day, you perform a series of steps…
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite the season, evergreen content will hold up regardless of trends coming and going. As a result, they’re always getting more…
Many of us are bombarded by numerous emails every day, and the fuller our inbox gets, the less likely we are to read messages in their entirety — let alone open certain emails at all. This is why when it comes to planning your own email marketing campaigns, timing is…
Content marketing is a world of moving parts. With each new search engine algorithm update comes a clearer understanding of what works and what doesn’t in the quest to reach the top of google. One of the most common dilemmas that medical and dental practices struggle with? Whether they should…
While our team is based in sunny San Diego, that doesn’t make the thought of a snowy holiday season any less magical at this time of year. In honor of the many holiday festivities happening this month, we wanted to take the time to serenade you with our marketing-themed version…
All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so much time creating these online resources and materials, you want to make sure they’re contributing to your online presence. This…
To inform or to promote—that is the question. With all of the time and effort you put towards establishing your online presence, you want to make sure the content you’re publishing—whether on your website or social media accounts—is being noticed. When done right, these posts can be highly influential for…
Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and they are ultimately the content you want to rank highest for in search engines. As a result, they are one…
When it comes to your medical or dental website, you want to not only attract visitors, but create a pleasant user experience that inspires them to stick around. This often begins with helpful information that likely landed them on your site in the first place, but if your site isn’t…
If you’re a medical or dental practice, you probably have the goal to get your website to the top of Google. When you’re one of the first sites in organic search results, your website will not only get seen more, but the placement suggests you’re a leading practice in your…