Just when you thought you had the world of SEO figured out, voice assistants like Alexa and Google Assistant present a new challenge — voice search. In the past, searching for information online meant manually typing out questions, but for several years now, a growing number of people are utilizing…
Today’s artificial intelligence (AI) technology is transforming the way we live. From smartphones autocorrecting our texts to Alexa answering our every question, AI is all around us. In healthcare, it’s already helping with administrative tasks and diagnostic processes, and as a more recent development, AI is creating content for websites….
Could it be the end of Gooooogle? Not for the search engine, but for the long word at the bottom of each results page that directs you to the next several pages. If you regularly use Google search, you may have already noticed that navigating to the next page of…
How does Google choose the order of websites to list in its search results? Search engine robots regularly crawl through websites, making note of how each site’s ranking factors compare in its search algorithm. Google’s top-secret algorithm is rumored to have over 200 ranking factors, and these can best be…
When creating a medical or dental website, it’s important to achieve a balance of aesthetic appeal and functionality. The combination of these will ensure your website is “real nice,” giving a good first impression of your practice and providing a helpful resource for visitors. If you have an outdated or…
The holiday season is officially upon us, and with traditions of festive food and family time comes the yearly increase in spending. As we work on our wish lists, many brands are ramping up their marketing efforts to advertise goods and services with one purpose: to get our attention. Just…
The dentists at New England Dental Group have announced an upgrade to their practice website, which highlights their new office locations in Boston and Chelmsford. Boston, MA — Offering comprehensive dental solutions to the greater Boston area, New England Dental Group has become known for providing high-quality, compassionate care. To…
Many people don’t realize how important website organization is—that is, until they come across one that doesn’t make logical sense. The way your website is organized can make or break the overall user experience. If someone visits your site looking for specific information, but they get confused by the setup…
To inform or to promote—that is the question. With all of the time and effort you put towards establishing your online presence, you want to make sure the content you’re publishing—whether on your website or social media accounts—is being noticed. When done right, these posts can be highly influential for…
Have you ever posted a positive review on your own business’ Facebook page? Or maybe paid to get more Twitter followers? While these tactics may seem beneficial to your company and harmless to your online reputation, the truth is they are considered “black hat” social media tactics and are not…