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Marissa Lorberau

Digital Marketing Quiz: Is Your Practice Website Up to Date?

Posted on March 29, 2022 in Content Marketing, Email Marketing, Google Ads, Reviews & Reputation, RM News, Search Engine Marketing, Social Media Marketing, Website Design

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more important than ever, with many patients turning to social media and online reviews to make informed decisions about their care….

Should Medical and Dental Practices Respond to Client Reviews?

Posted on February 1, 2022 in Dentists, Reviews & Reputation, Search Engine Marketing, Surgeons

Testimonials are more important than ever to a business’s reputation. Not only can they help improve your search rankings (more on that later), but they are also an important part of managing your online reputation. Indeed, according to BrightLocal’s 2022 Local Customer Review Survey, 77% of consumers regularly read reviews…

Middletown Dentists Launch New Custom Practice Website

Posted on December 22, 2021 in Dentists, Website Design

The dentists at Delaware Smile Center recently launched a new website that highlights the array of state-of-the-art dental and orthodontic treatments they offer. Middletown, DE — The team at Delaware Smile Center is committed to providing patients with top-notch service and exceptional dental outcomes. Drs. Saqib and Sohaib Usmani offer…

What Is Duplicate Content and Why Should I Avoid It?

Posted on December 14, 2021 in Content Marketing, Industry Terms, Website Design

In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both site visitors and algorithms can successfully find what they need is the best way to earn authority and boost traffic…

How to Earn More Clicks Without Resorting to Clickbait

Posted on November 9, 2021 in Content Marketing, Industry Terms, RM News

What actually gets patients to schedule a consultation will blow your mind! Enticing and ubiquitous, clickbait headlines are often big on emotion and meager on substance, leaving readers unsatisfied at best and furious at worst. As a result, there’s no shortage of critics of this practice, including the Internet users…

How To Take High-Quality Plastic Surgery Before-and-After Photos

Posted on August 17, 2021 in RM News, Search Engine Marketing, Surgeons

Seeing is believing for many patients. You can provide exceptionally written website content describing the results a procedure can achieve, but at the end of the day, consumers often want to be able to view the type of aesthetic transformation you can help them achieve with their own eyes. With…

Building a Diverse Link Portfolio

Posted on June 29, 2021 in Search Engine Marketing

Digital content marketing is an ever-evolving field, and keeping up with the latest trends and strategies can oftentimes seem overwhelming. Techniques that worked well in the not-so-distant past are constantly being revised in response to new policies and search algorithms. In recent years, Google has placed a much stronger emphasis…

Springfield Cosmetic Dentist Reveals the Launch of His Website Redesign

Posted on May 19, 2021 in Dentists, Website Design

Cosmetic dentist Grant Olson, DDS recently launched a redesigned version of the Innovative Dental website, making it a modern, easy-to-use resource for current and prospective patients. Springfield, MO — According to Dr. Grant Olson, he and his team at Innovative Dental have made it their mission to provide patients with…

Brand Voice: How to Develop a Cohesive Social Media Presence

Posted on May 11, 2021 in Dentists, Social Media Marketing, Surgeons

Social networking is one of the most powerful marketing tools in the arsenal of any business, and, as the marketing professionals here at Rosemont Media have discussed previously, there are many reasons why surgeons and dentists should be on social media. COVID-19 has made it more important than ever to…

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