RM News

Search Marketing Firm Rosemont Media Celebrates 5th Anniversary


On this day 5 years ago, Rosemont Media opened its door and branched out into the plastic surgery and cosmetic dentistry industries. Today, our list of clients not only includes plastic surgeons and dentists, but also bariatric surgeons, facial plastic surgeons, ophthalmologists, orthopedic surgeons, dermatologists and otolaryngologists.

To celebrate this significant anniversary, the Rosemont Review sat down with some of Rosemont Media’s earliest settlers, and asked them about the last 5 years, and the next 5.

The RM Braintrust Reflects on this Milestone

Keith Humes, Rosemont Media CEO and Co-Founder

Rosemont Review: What does the five year anniversary mean to you? Is it more significant than the others?
Keith: Our five years in the biz has established us as a long term player in the market and has given us the ability to really grow out our infrastructure and have resources that were not feasible to us as a start-up company. I feel like the last five years the landscape has evolved exponentially quicker than the first ten in this industry.

RR: What are some of your favorite memories from the first five years?
KH: I have really enjoyed watching our team mature in many ways. It has been great that we have grown over the years, but beyond that, the majority of our original employees are still here. There has also been a lot of great new employees that we have added to the team recently and they have had a tremendous impact.

But really, seeing our employees getting married, starting and growing families, that’s what it’s all about because I feel like we are one big extended family.

RR: What’s the biggest difference in RM now compared to when you started? What changes do the next 5 years hold?
KH: The biggest difference in RM now is the focus and drive to continually innovate and keep our clients moving forward at a much more accelerated pace. As for the future, with more opportunities showing up daily it seems, our job is not how to implement all of these strategies, but to determine what is right for each client, while maintaining our overall plan of attack. We have to keep asking ourselves whether this new thing is a viable strategy, if this new shiny thing really complements our main goals. And then, once we’ve made this decision, adapting and innovating from there.

RR: What are you most proud of accomplishing in the first five years?
KH: I believe we’ve established ourselves as the premier website design company in this space. A big part of that is bringing our clients into the mobile atmosphere ahead of the curve.

RR: Name something about RM our community may not know, but should.
KH: I think the diversification of characters and skill sets of our team is amazing; from artists to writers to programmers, dreamers to planners to entrepreneurs, we are all innovators in our own way. Despite all of that, at the end of the day, our team really just cares about the success of our clients. That’s always been goal one for everyone here.

Courtney Humes, Production Manager and Co-Founder

Rosemont Review: What does the 5th anniversary mean to you? Is it more significant than the others?
Courtney: I don’t know that it’s any more significant; each anniversary, it’s fun to look back at our accomplishments over the past years and lay out goals for the new year. What is hard to believe is how lightning quick these five years have gone by. From our humble beginnings at a single desk in a home office, to the dream team we’ve established in our new office. It’s just amazing to think all of this has happened in five short years. The adage “time flies when you’re having fun” couldn’t ring more true for me.

RR: Name something about RM our community may not know about, but should
CH: For me, would be that there is a strong family-atmosphere or feel to our office. Wo joke together, fight together, play together, and happen to work together. I think it’s the openness we have with one another that allows us to do such a great job.

RR: What are you most proud of accomplishing in the first five years?
CH: Well beyond building the idea of RM into the company we are today, I am most proud of the relationships we’ve been able to build with our clients. From our consultants, to our designers and production team, to our writers and everyone in between, we all have a desire to offer the most personalized products and services possible.

So I guess what I’m most proud of is staying true to a customized approach because our relationships with our clients are so important to us. We’ve been able to maintain quality and personalization and grow at a healthy rate. Also, our team’s commitment to excellence. Cutting corners is never an option; we all feel strongly about doing things the right way, even if that means it’s not the easiest way. Always feeling like we are taking ownership in our work and being proud to hang our name, and our clients’ names, on our sites.

RR: What are you looking forward to in the next five years?
CH: We’re not a start-up company anymore. I see us as a respected leader in our field. So, clients should expect that our products and services get even better with time. I’m excited about some of the development projects we have up our collective sleeves, wink wink.

Chris Brown, National Dental Sales Rep

Rosemont Review: What’s the biggest difference in RM now compared to when you started?
Chris: I’ll go with the obvious one: we’ve really grown in size. I think that’s a testament to our goal of perfecting the art of building websites and performing search engine marketing. The internet is always evolving, and the tools we’ve developed have allowed us to evolve with it. The strategies that were so important to us early on have really paid off and we’ve been able to continue to hone those search marketing skills and stay on top of the latest changes and developing trends.

RR: What are some of your favorite memories from your time here?
CB: Tradeshow events and getting to spend time with our team and getting to know everyone is at the top of my list. Through the various events like the Christmas Party and Annual Summer Fishing Trip, getting all the families together has been a lot of fun over the years.

Great feedback always helps too, keeps us inspired and pushing to stay on top. I’ve loved hearing about how we’ve helped our clients’ practices and how pleased they are with the job we’re doing.

RR: Name something about RM our community may not know about, but should.
CB: Well it’s a simple answer so I don’t know if this is what you’re looking for. We’re all here, in one office, working hard everyday to make sure our clients get the best of what Rosemont Media has to offer. Nothing we do is outsourced. I know I’m a little biased, but I’ve always liked that about the company.

RR: You’re going to be on the road with tradeshows more this year than any other, why are these important to you?
CB: Tradeshows are always crazy, but super important because we really get to spend some quality time face-to-face with our doctors and their teams. Always good to get out there and see what’s happening on the ground level of these events and in the industries our clients are practicing in. We see a ton of different dental offices and new techniques or products, so to get in front of these advancements and different approaches, see them and hold them and interact with them, is something I place a lot of value in.

RR: What are you most proud of accomplishing during your time here?
CB: I’m really proud of growing the dental division, building a dental team and continuing to do a good job for our clients. I enjoy contributing to the formation of the systems and strategies we rely on as a company and base a lot of our success and the success of our clients on, this is important to me too. Being here early on in the RM adventure, I think seeing the growth of the company, while maintaining the quality of the products and services we offer, is what I’m most proud of.

Matt Grimes, Lead Developer

Rosemont Review: As the lead developer, how has your work changed over the years?
Matt: In the beginning there was a lot to do. Lots of ideas, lots of work, and a lot to do to establish a working system. Now that we have a working system, although organic and growing, we are just left with lots of ideas, and a lot to do to implement these ideas. Everyday something new happens, some new idea gets put into place, things are constantly moving forward, in a cool way.

RR: Is there one innovation or change that may account for this growth?
MG: I can’t stress enough how the mobile market has changed the landscape. As we push forward through ways to better serve the mobile community, nothing has had as much impact and has been as much fun as responsive websites. These guys are the future. Exciting times lie ahead for RM’s clients. Keep an eye on your phones, tablets, and holo watches!

RR: What are some of your favorite memories from your time here?
MG: Nothing gives me more pleasure than a good ol BBQ. Watching our little family bring in their own special dishes, from vegan meals and side dishes, salads, burgers, and my contribution of chicken wings. That’s right, West Coasters can wing it up! The RM BBQs are truly a great joy and a tasty reminder of good vibes.

RR: Name something about RM our community may not know about, but should.
MG: I would say our quest to utilize local businesses. From copy machines, to IT assistance, to lunch, catered events, printing shirts and pads of paper. We keep it local. Not because we have to, but because we want to. Small businesses helping one another is a great thing, and something that will become more important in the years to come.

RR: What are you most proud of accomplishing during your time here?
MG: Our network, although I had a lot of help putting it together, it was one of the most insomnia-inducing tasks I have ever had to work through. But once that pup was up and running, it has been really sweet. It’s all Apple based and has over 30 TB of storage: its a sports car and a hummer all mashed into one! It sits in a beautiful server room that is a great place to hang out when it gets hot outside. It’s always as cool as can be in there. Now it runs itself, knock on wood.

Seth McKinney, Lead Designer

Rosemont Review: As the lead designer, how has your work changed since the beginning? Is there one innovation or advancement you can pinpoint?
Seth: I think our designs have come a long way since the beginning. Our increased staff and stability have really allowed us to focus intently on each site design and create more custom layouts for our clients. We also put a lot more time into detailing the full site when in the past we focused more on the homepage first. The main difference I would say is just the growth as a team and improved ability to bring a client’s vision to life, while creating a seamless experience from homepage to procedural page, to custom headers and graphics.

RR: What are some of your favorite memories from your time here?
SM: Just the day to day banter that goes on between the design and development teams. These people crack me up everyday.

RR: What are you most proud of accomplishing during your time here?
SM: Everything really, the whole robust package we create with each project. I think we stand out with our quality of design and the innovation of our development team. I mean, honestly, no one is doing the responsive websites like we do.

Tom Hall, Senior Writer

Rosemont Review: As the Senior writer, how has the work changed since you began?
Tom: I began at Rosemont Media in its very first year, and I was hired on as its first full-time writer. The work has definitely changed and grown since the beginning. We now have a team of wonderful writers, each taking on new tasks and challenges every day. One of the best parts of this job has always been the fact that there is rarely if ever any monotony: every day brings a new type of assignment, with its own set of challenges. For a writer, that is vital. It keeps us honing our skills, sharpening our tools, and being creative. That’s great for our clients and great for us as a growing company.

RR: What are some of your favorite memories from your time here?
TH: One of my favorite memories here at Rosemont, and there are many, is the morning we all gathered on the top of Soledad Mountain – one of the most beautiful places in San Diego – to take our company photo. It’s days like that, everyone from every department gathering together, when you realize just how far we’ve come.

RR: Name something about RM our community may not know about, but should.
TH: I would say what people may not know is that, we are pretty much the opposite of a “Mad Men”-like atmosphere here. We all work very hard, but in a work environment that is very open and relaxed. We have holiday parties and get-togethers, and there is a very eclectic, wonderfully diverse group of people here with all kinds of backgrounds and experiences. Plus, we appreciate each others’ little quirks and idiosyncrasies. For instance, I’ve had a Buffy the Vampire Slayer coffee mug on my desk since I’ve been here and I haven’t been made fun of… yet.

RR: With an intimate knowledge of all the latest technology in our industries, what are some of the most significant innovations you’ve seen in the last few years?
TH: I have to say that one of the most significant innovations I’ve seen in our industry is the rapid move from actual desktop to mobile desktop. I’m kind of a Star Trek geek (not a Trekker yet, but getting there!) and I marvel at the fact that tablet computers and smartphones – devices much like the PADD’s that have been ubiquitous in the Star Trek universe for decades – are even possible, much less the norm as they are now. Mobile websites, comprehensive operating systems, and the “cool gadget” factor of being able to access just about any information you want, at any time, in the palm of your hand is definitely science-fiction-meets-reality.

RR: What are you most proud of accomplishing during your time here?
TH: As far as my proudest accomplishment since I’ve been here, I guess I’d have to say it would be the overall establishment of our writing department and the general approach to how we write content for clients. Although that’s really more of a collaborative accomplishment between me, our management team and consultants, and the other writers who have come aboard over the years. We laid a foundation, learned from our successes and our mistakes, and together we all continue to build on that year after year. We have fun, we challenge each other, we geek out on the fine points of grammar together, and we are able to be creative and analytical every single day. It may sound trite, but Rosemont really is an exciting place to work. It’s like a family here and I’m just very lucky and proud to be a part of it.

Keith

About

Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite La Jolla activities include Chargers football, surfing, and spending time with family & friends.