5 Mind-Blowing Smartphone Stats Support Need for Mobile Website Design
Wondering how the mobile user fits into your cosmetic dentistry or plastic surgery practice? Google recently released a study about the growing Mobile Movement aimed at gaining a better understanding of smartphone users. Below we have listed 5 highlights from the study, along with how each stat can potentially affect your search engine marketing strategy and the online performance of your practice.
Number One: Smartphones are a Consumer’s Always-on Companion
Smartphone users rarely unplug, meaning they could be searching for your practice at a moment’s notice. Whether they see a commercial while watching TV at home, or an ad in a magazine, providing smartphone users with a custom mobile version of your website will increase the likelihood that they take the desired action.
Here are the top 5 places you can reach your mobile patients:
• 93% of those surveyed use their smartphones from home.
• 87% while on-the-go
• 77% in a store
• 73% in a restaurant
• 72% from work
Number Two: Smartphones Extend the Desktop Experience
Mobile users treat their smartphones as Pocket PCs, allowing them to carry out their normal online activities away from their desktop.
• 81% browse the internet
• 77% use a search engine
• 68% use an app
• 48% watch videos
This last activity is especially important to your practice. If a picture is worth 1,000 words, how many do you guess a video is worth? By creating videos and optimizing for the mobile experience, you can extend your reach to a receptive and active crowd, in turn strengthening the potential patient’s connection to you and your practice.
Number Three: Mobile Consumers Want Quick and Convenient Information
Urgency is the name of the game when mobile users conduct searches on their smartphones. Whether they are looking for something that can’t wait until they get to their computers or need info fast, providing users with a mobile website will make it easier for them to find what they’re looking ASAP.
Number Four: 9 out of 10 Searchers Take Action
Smartphone users are a determined crowd. 53% of them make a purchase following a smartphone search. They want their info as quickly as possible because they are ready to take action immediately.
Number Five: Mobile Users Search After Seeing an Ad
Are you currently running ads across a number of different channels? 71% of users conduct searches because they see an ad. Similar to the way you have to consider user experience as you run ad campaigns sure to be viewed on a wide range of browsers, computers, and screens, the quality of the mobile experience greatly influences the decisions a smartphone user makes.
How Can a Mobile Website Improve User Experience?
Curious about your practice’s mobile website design and marketing needs? Visit our Facebook page and post a question, visit our site on your mobile device to compare user experiences, or give our team a call to further discuss the growing need for a mobile version of your practice’s website.
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