Mobile Website Design More Important as Health Audience Up 125%

Posted on January 30, 2012 in Mobile Marketing by Keith Humes

A recent report from comScore, Inc. shows 16.9 million Americans used their mobile device to access health-related information during the last few months in 2011. This represents an increase of 125%, with 3 in 5 users under the age of 35.

mobile, website, design, medical, dental, asaps, aacd

Mobile Audience Consumes More Aesthetic Healthcare Info

The Fastest Growing Demographic at Your Practice

While current statistics from the American Academy of Cosmetic Dentistry (AACD) and the American Society for Aesthetic Plastic Surgery (ASAPS) show a large portion of patients fall within an older age demographic (51% within 41-60 for AACD and 44% between 35-50 for ASAPS), both societies also find a significant portion of patients, nearly 20% for both, are under the age of 35.

Considering dental and medical mobile website design now will put you ahead of the competition and help you reach younger patients where they currently spend a great deal of their time online.

Streamlining the mobile experience now will also help you reach a greater percentage of patients at your practice as mobile usage increases and begins to affect a more diverse audience accessing health information from their mobile devices.

About Keith Humes

Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.