Over Half of Mobile Website Search Clicks Turn into Calls

Posted on February 20, 2012 in Mobile Marketing by Keith Humes

In a study recently conducted by xAd concerning local mobile ad data from Q4 2011 [1], the most frequent action mobile users took after viewing an ad on their mobile device was placing a call to the business. The second most frequent action was visiting the map and/or looking up directions.

According to the xAd study, the company delivered over 1 billion locally-targeted ads, which resulted in 1.3 million calls being placed and over 730,000 drive-tos or walk-ins (based on those users accessing maps) to local businesses.

While this stat alone is impressive, the study also shows a huge increase in mobile-local search traffic alone, with an increase of 60% from Q3 to Q4 2011. That’s a lot of eyes potentially looking for your practice and the mobile version of your site.

[1] xAd sourced from Search Engine Land.

About Keith Humes

Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.