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Bing Still has Big Plans despite Being Search Engine Underdog

As comScore, Inc. released their U. S. search engine rankings for January 2011, many noted an interesting change in the overall share of the nearly 17 billion searches conducted: Google’s share had dropped 1.0%, and Bing’s had increased 1.1%.

While the cause and source of the latest swing in search engine rankings is tough to credit directly to Bing’s successful run at Google, the Microsoft sites that comprise Bing’s network continue to make changes in direct response to the search engine juggernaut.

Microsoft Adds Instant Search, but may be Flawed

In a report appearing on Business Insider, Bing plans to add Instant Search, though concerns over browser compatibility have already hampered this latest attempt to keep up with Google. Following Google’s introduction of Instant Search in September 2010, the search engine’s overall market share rose nearly 1% over the ensuing two-month period according to comScore’s reports. While the effect of Bing’s Instant Search remains to be seen, without full functionality in all browsers, the fledgling search engine’s continued upswing is unlikely.

February Search Engine Rankings & Rosemont Media Twitter webchat

Stay tuned to the Rosemont Review for February’s search engine rankings from comScore, and future reports on the overall impact of Bing’s introduction of instant search. And don’t miss the twitter webchat @ #RMSEM this Thursday, March 10, 2011 at 10 AM PST for an informal discussion on online reputation management for the aesthetic healthcare market.

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