The End of Google, SEO, and Other 2011 Predictions
With 2011 in full swing, the Rosemont Review is prepared to join the rush of predictions with a Top 5 list that’s sure to ruffle some feathers. In the coming week, we’ll further explain why we think 2011 will be the beginning of the end for the following 5 items.
With the dramatic changes to their search algorithm, 2011 will be the end of Google and SEO as we know them. The push for a more robust search experience–one that blends traditional methods with qualified advice from trusted sources attained through social media channels–will drive Google to make some big changes.
While we’re not suggesting that Google will fall of the map, we are expecting a radical new approach to their online existence. Considering that Google made 10 major acquisitions in 2010, we’re guessing Google 2012 will differ greatly from the one we know today.
Until Next Time SEO
With major changes on the horizon for the search engine giant, SEO analysts will surely be making some changes as well. If the effects of Google’s instant search and preview, and their push for a better local experience are any indication, SEO will be an entirely different beast this time next year.
So long Flash
The decline of flash has been a long-time coming with the drive for a faster mobile experience. A recent report from ComScore Inc. shows 44% of the entire American population accesses online information through a mobile device. As mobile usage continues to rise, online marketers and advertisers will follow the audience, and continue to move away from the use of Flash, which has plagued mobile performance for too long.
See you later, Laptop
As the demand for mobile continues to grow, the push for better handheld devices will follow. 2011 will see a surge in the number of mobile users, which means the demand for faster, smaller devices will increase dramatically as well. In a world constantly on-the-go, the laptop has simply become too bulky.
Catch you around, Television
If the laptop is out, then the television must go as well. If the television is out, then traditional forms of advertising must be in danger too. The average audience member now requires the ability to interact. They want to participate, to shape their experience: traditional TV doesn’t allow them to do this, and they won’t simply sit and watch any longer.
2011 Predictions: The Happier Side of the Virtual World
Check in with the Rosemont Review next week when we further discuss the 2011 predictions listed here, as well as the New Google, Facebook and Social Media Search, the need for mobile compatibility, and the overall importance of brand awareness and creativity.