Reddit’s Influence on Medical and Dental Marketing: How to Leverage Engagement Trends
Reddit is quickly becoming a powerful tool in medical and dental marketing, with 0.9 billion daily searches and growing influence in Google’s AI Overviews. Additionally, as people spend less time reading and more time watching, video content remains key to engagement. Repurposing videos and infographics across platforms like YouTube, Reddit, and Instagram can help practices reach wider audiences efficiently.
When it comes to healthcare marketing, staying on top of digital trends is essential for connecting with today’s audiences. Social media platforms like Instagram, TikTok, and Facebook often dominate the conversation, but one platform is emerging as a surprising powerhouse for engagement and visibility: Reddit.
Sometimes referred to as the “front page of the internet,” Reddit has grown into a hub for authentic discussions, patient experiences, and trusted recommendations. For medical and dental professionals and practices, this presents a unique opportunity to reach new audiences in a way that feels both genuine and impactful.
In this blog, we’ll explore why Reddit deserves attention in your healthcare marketing strategy and how content trends like video, infographics, and cross-platform repurposing can amplify your reach.
Reddit by the Numbers: Why Marketers Are Paying Attention
Reddit’s influence is expanding rapidly. Recent NP Digital data notes that the platform now receives 0.9 billion daily searches1, making it an incredibly active online community. With millions of niche “subreddits” dedicated to everything from dental health and plastic surgery to orthopedic recovery, it’s no surprise that patients often turn to Reddit for firsthand insight before choosing a provider.
Even Google is taking notice. AI Overviews now cite Reddit approximately 3% of the time, indicating that Google’s own algorithms view Reddit discussions as authoritative and relevant. This means that when potential patients search for treatment information, Reddit threads may appear in AI-powered search results, potentially influencing their perception before they ever visit your website.
For medical and dental marketers, that’s a signal: participating in (and learning from) Reddit communities can provide valuable insight into patient questions, concerns, and language, helping you shape more effective, empathetic content across all your digital channels.
Content That Drives Engagement: What Audiences Actually Interact With
Whether on Reddit or other social platforms, engagement rates vary dramatically depending on content type. Here’s what research and digital trends show:
- How-to guides and educational posts (e.g., “How to recover after LASIK” or “How to choose the right toothbrush”) consistently perform well because they directly address user needs.
- Comparisons (like “Invisalign® vs. Braces” or “BOTOX® Cosmetic vs. Fillers”) generate discussion and help audiences make informed decisions.
- Reviews and testimonials resonate strongly, especially in healthcare where trust and credibility are essential.
- Listicles (e.g., “5 Common Questions About Neck Lift Surgery”) are quick to read and easy to share.
- News-style updates, such as emerging treatment options or practice announcements, can position your brand as a trusted source of current information.
Each content type serves a unique purpose, but one trend is clear: video dominates engagement.
Video: The Most Shareable and Influential Content Format
In today’s digital landscape, videos are shared eight times more than blogs or static posts. People are increasingly drawn to visual, dynamic content that’s easy to consume. This shift can be particularly relevant in plastic surgery and dentistry, where patients want to see procedures, results, and real patient experiences.
Short-form videos, such as treatment explainers, behind-the-scenes clips, and patient Q&As, are generally ideal for building trust and engagement on social media. Meanwhile, longer educational videos can position your practice as an authority on YouTube, which remains the top platform for long-form video content.
At Rosemont Media, our expert team helps medical and dental practices leverage the full power of video marketing. We can create, optimize, and repurpose your videos across platforms to maximize visibility, from YouTube videos embedded on your website to engaging and visually appealing Instagram Reels.
Repurposing Content Across Platforms: Smarter, Not Harder
One of the smartest strategies in modern healthcare marketing is repurposing content. A single, well-produced video can become:
- A YouTube upload for long-form visibility
- A short teaser clip for Instagram or TikTok
- A GIF or snippet for Reddit threads
- A blog embed for improved SEO and time-on-page
- A still-frame graphic or infographic for Pinterest or Facebook
By strategically repackaging your content, you can not only save time but also meet your audience where they are, on the platforms they use most. This cross-platform strategy is a key part of effective social media marketing.
Infographics are another valuable asset in this mix. As users spend less time reading lengthy articles and listening to podcasts, visual summaries like infographics help communicate complex healthcare information quickly and memorably. Pairing an infographic with a short Reddit post or an embedded video can dramatically increase engagement and shareability.
Building Trust and Credibility Through Reddit Insights
While direct advertising on Reddit can be challenging due to the platform’s emphasis on authenticity, medical and dental practices can still benefit immensely from Reddit’s data and discussions. Monitoring relevant subreddits (like r/Dentistry, r/PlasticSurgery, or r/Orthopaedics) can reveal common patient concerns and trending topics—helping you refine your messaging, FAQs, and service pages accordingly.
For example:
- If Reddit users frequently discuss recovery timelines after certain surgeries, that’s a cue to create an educational blog or video addressing recovery expectations.
- If people are comparing treatments, your team can develop SEO-focused content clarifying differences and benefits, positioning your website as a go-to source for reliable answers.
At Rosemont Media, our healthcare marketing specialists use insights from platforms like Reddit to shape data-driven strategies that attract, educate, and convert potential patients.
The Takeaway: Meet Patients Where They’re Already Looking
Reddit may not be the first platform that comes to mind for healthcare marketing, but its role in online research, engagement, and Google visibility is growing fast. Combined with the power of video and visual storytelling, it offers new ways to connect with patients authentically and effectively.
In 2025 and beyond, medical and dental practices that embrace multi-channel content strategies, rooted in audience behavior, can have a competitive edge. Whether it’s crafting educational videos, designing scroll-stopping infographics, or implementing effective search engine optimization strategies, Rosemont Media is here to help your practice stay ahead of the curve.
Ready to modernize your medical and dental marketing strategy?
Contact Rosemont Media today to learn how our expert marketing team can help you leverage video, social media, and data-driven insights to grow your online presence and connect with more patients.
1Source: NP Digital 2025 Summit, September 2025.