Search Engine Marketing

Rosemont Review Case Study Demonstrates Need for Browser Compatibility

The latest Rosemont Media case study concerns the need for browser compatibility. After evaluating the activity on a range of client websites over a six month period, with a total of nearly 240,000 unique visits, results show website visitors used more than 20 browsers to access these sites. The top 5 are as follows:

Would You Hang Up on 40% of Your Practice’s Callers?

Then why would you want to ignore 40% of your practice’s online visitors? While the top 5 web browsers likely come as no surprise, the results further support the need for diversity during the development process. Let’s assume you focus on Internet Explorer, as it accounts for a clear majority of your website’s activity. This means that 2 out of every 5 online visitors could potentially be forced to cope with display errors.

Extend the Reach of Your Practice

To put the overall impact of the above statistic in perspective, imagine this scenario: 40% of callers are unable to reach your office because an outdated phone system. On any given day, you typically receive 30 calls. By updating the phones, 20 additional calls from current and potential patients are able to reach your practice. By considering browser compatibility, you are increasing the virtual reach of your practice while enhancing your website potential.

Improving User Experience with Browser Compatibility

In the end, you simply need to pay attention to how a typical user finds your website, and what they upon entering it. Yes, statistical analysis plays a vital role in the success of your virtual practice. However, considering browser compatibility during the medical and dental website design and development stage is equally important, and will increase website visibility and usability for your current and potential patients.

Don’t Forget Your Mobile Users

Next on the Rosemont Review, we’ll breakdown the most common reasons for display errors and discuss the single most important compatibility issue for mobile users.

Keith

About

Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite La Jolla activities include Chargers football, surfing, and spending time with family & friends.