Search Engine Marketing

The Importance of Marketing Consistency in the Summer Months

Marketing is critical during the summer months. When a potential patient is considering an elective health care procedure, the decision making process could take minutes or months. It is important to maintain consistency and “keep in front” of your consumer audience. Consider the classic activities associated with summer and your target market. For example: bikini shopping may influence some women to start researching breast augmentation or liposuction whereas running a marathon in irritating contact lens could finally motivate a patient to ponder LASIK. Identify with the needs of your patients and create specials or promotions that will influence them to make that decision…just a little quicker.

  1. Create a promotion
  2. Create a budget
  3. Create a plan
  4. Place promotion on your website
  5. Send an email blast
  6. Consider a direct mail piece, radio or television
  7. Create public awareness/buzz
  8. Track your results
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Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.