Social Media Marketing

4 Tips for Setting Up a Facebook Page for Your Business

  1. Create a Facebook Page – NOT a Profile
    Fan pages are different than user profiles. You can have a Profile for yourself, Doctor Jones, but your practice/business must have a Page.
  2. Choose Your Name Wisely – You Only Get One Shot
    Facebook pages are now included within the search index, which means that individuals searching for your business online have the potential of finding your Facebook page in addition to your website.  With this in mind, incorporate both your first and last name plus the practice’s name if applicable.  Once you pick your name it’s set forever, so take some time to ponder this when setting your page up.
  3. Provide a Link from Your Website Homepage to Your Facebook Page  (and vice versa)
    Statistics suggest that users are on Facebook even more than traditional email.  If you can lead website visitors to your Facebook page to “become a fan” of your practice, you just gained a new channel of communication.
  4. Fill out ALL of the Information Fields
    With Facebook being the modern day word-of-mouth, the more information you can provide about your practice the better – because you never know who might suggest your page to a friend who is looking for your services!

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Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.