Social Media Marketing

Aesthetic Healthcare Practices Wade into Social Media

plastic, surgery, cosmetic, dentistry, dental, marketing, social, media, facebook

Rosemont Media CEO Keith Humes Discusses Social Media

In a recent article appearing in the Californian, Rosemont Media CEO Keith Humes discusses potential benefits of social media for any practice, especially elective plastic surgery and cosmetic dentistry.

One reason doctors in the elective healthcare industry should embrace social media is because many of their patients may be paying out of pocket. He continues by saying that highly engaged social media communities can add validity to a doctor’s practice, and can help make a patient more comfortable with a doctor and his staff before they set foot in the office.

Humes adds that another benefit resulting from the combination of social media sites and aesthetic enhancement practices is the ability to connect current and potential patients. “It’s not uncommon for Facebook sites to turn into online support groups, allowing new patients to express their excitement and anxiety, with more experienced patients responding and offering advice.”

Check out the article and then visit the Rosemont Media Facebook page and let us know how you use social media in your practice.

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Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.