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Before-and-After Photos: A Vital Asset for Plastic Surgery Practices

Seeing is believing. You can provide exceptionally written website content that perfectly describes the results a procedure can achieve, but at the end of the day, people want visual proof—they want to see for themselves the type of aesthetic transformation that’s possible before committing to treatment.

With this in mind, it should come as no surprise that photo galleries are generally the most highly frequented sections of any plastic surgery or aesthetic care-related website (e.g. dermatology, medical spas, etc.). In fact, when reviewing site analytics, upwards of 50% of viewers visit before-and-after picture galleries on average, and they often have one of the lowest bounce rates (meaning people tend to stick around).

Due to this high traffic and low bounce rate, ensuring your website’s gallery is filled with numerous high-quality before-and-after photos is critical to your medical web marketing strategy. No one is going to hang around if they visit your gallery only to find limited and/or low-grade pictures for the procedure they are considering. Prospective patients want to view multiple cases, and they want to be able to clearly see the pre-treatment aesthetic concerns and post-treatment results of each individual.

So how do you make sure your gallery is up to snuff? You upload high-caliber before-and-after photographs to your top gallery categories, ideally on a regular basis. To help ensure your photos turn out as best as possible, we’ve provided several picture-taking tips in the following infographic:

As always, if you have any questions, or if you would like more information about how integral a role your website’s photo gallery plays in your Internet marketing success, Rosemont Media is here to help. One of our knowledgeable medical consultants will be happy to speak with you and provide support in any way they can. Simply contact Rosemont Media online or by telephone today.

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John Lewis


John is a Senior Writer at Rosemont Media. A native of Marietta, GA, he migrated to nearby Auburn University where he attended football games and happened to earn his degree in the process. From there, he ventured cross country to live in San Diego just long enough to curse any temperature dropping below 70 degrees. He currently resides in Washington, DC, and in his spare time you can find him cheering on all Atlanta sports teams, showcasing a wicked slice on the golf course, or vicariously living “The Dream” through rock stars’ biographies.