Tips for Consistent Web Friendly Before and After Photos

The before and after gallery typically generates more views than any other page on a plastic surgery website. We have complied a few quick tips to create consistent, web friendly photos to share with your patients

  • Standardize your shots by placing the camera in the exact same place for each patient and angle. Suggestion: Use duct tape to mark your camera placement.
  • Use the same background for each photo and avoid door knobs, lighting fixtures etc. This will save the web designer a lot of time and save you money.
  • Use a great camera (9 to 10 megapixels) and decent lighting. Lighting kits can be purchased for as little as $40 and dramatically improve your photos.
  • Select a standard background that is a solid bright color. Neutral tones or patterns should be avoided.
  • Don’t use post-operative photos with scars that are still healing. A blatant scar, even if diminished once healed, can detour a patient from considering a surgical procedure.
  • Use gallery photos that are representative of your patient population. It is not possible for all women to be a size 4 so show them what is possible for their body type.
  • Label your photo files with “tummy tuck.before.leftside” “rhinoplasty.before.front” or “liposuction.after.back”. This will assist your web designer in identifying the procedure and organizing your photos.
  • Descriptions are important and can be optimized to increase your positioning on the web. Include: height, age, weight, cup size, # of months post-op,  procedures performed if multiple.
  • Potential patients may be distracted by hair, tattoos and moles rather than your stunning results. Select photos that are layperson friendly.
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Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.