Website Design

3 Reasons Video Allows You to Reach More Aesthetic Healthcare Patients

Google Loves Video, So Should You

In a recent study conducted by Searchmetrics, appearing on Search Engine Land, video was found to be the most successful type of content in Google Universal Search. Image content came in at a distant second, followed by Shopping, News, and Maps.

The best part about including video on your site is that you get to be yourself. Not only are you helping the online performance of your website, you are also reaching out and creating that first point of contact with your patients and differentiating yourself from the host of other sites lacking video content.

If a Picture is Worth 1,000 Words, Video is Worth 1 Million

Video is a great way to introduce yourself and your practice. Take the time to say hello, it may just be a future patient’s first visit to your website. Tell them a little about yourself, why you love what you do. While you’re at it, tell them about the valuable conversation going on in your Facebook community.

Including video on your practice website will help your patients get to know you, your office, and your staff before setting foot in the door. It will strengthen the connection between you and your patients from their initial experience with your practice.

Make Your Patients Feel Welcome From the Start

Don’t underestimate the power of a hello. Imagine your current patients walking into your office and finding no one there to welcome them. Including video adds another dimension to each patient’s experience, and starts the patient-doctor relationship off on the right foot.

Whether the video is a simple hello or paints an in-depth picture of why you chose this profession, including video in your website is a win-win for you and your patients.

Like this article? Get more industry tips delivered to your inbox each month.
Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.